Pre-Conference Workshop - Cause Marketing 101 for Nonprofits

Date: May 28, 2008 10 am to 4 pm
Led By: Jay Aldous, VP, Marketing, Communications & Corporate Partnerships, US Fund for UNICEF
Location: Westin Chicago River North
Price: $695
Discount: $645 until 3/15

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Tap the Power of Cause Marketing!

Want to “get in the game” of cause marketing or increase your competitiveness? This six-hour class will take you step-by-step through the development of a cause marketing action plan to implement back at the office. The plan covers:

• Setting goals and expectations
• Achieving organizational buy-in
• Prospecting and getting meetings
• Creating winning proposals and closing deals

Rich with classic case studies, this course provides valuable feedback specific to your organization.

Your Instructor: Jay Aldous, Vice President for Marketing, Communications & Corporate Partnerships, US Fund for UNICEF. Prior to UNICEF, Jay consulted to many leading nonprofits on developing successful business alliances and led initiatives at the Children’s Miracle Network that generated more than $150 million annually.

Register Online | Email Questions