The Cause Marketing Masters Series presents
Date: Wednesday September 22 at 1:30pm EST
What does it mean to connect with a teenage audience that places a premium on socially-conscience brands? What are the right channels and spokespeople for reaching this audience? In this teleconference, Best Buy's Tim Showalter-Loch describes how Best Buy is building relationships with young people and supporting their role as leaders in a digitally-connected world.
Speaker Profile:
Tim Showalter-Loch, Senior Manager, Community Relations, Best Buy Co., Inc.
As manager of community relations for Best Buy Co., Inc., Tim Showalter-Loch develops and executes charitable giving and community engagement strategies for the global retailer of technology and entertainment products and services. He leads a team that manages programs in the U.S. , including local and national initiatives supported by the Best Buy Children’s Foundation. Tim manages the execution of @15, the company’s philanthropic strategy focusing on teens. Through @15, Best Buy gives voice to teen perspectives, and invests company resources – including the energy and talents of employees – to support teen efforts to lead social change. In addition to corporate and foundation grant making, initiatives that Tim oversees an international employee giving program, “Dollars for Doers” and a store-led grant program.
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Note: Accessing the teleclass requires a regular long distance call.
Registrants are responsible for long distance charges.
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