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CMF Recordings

Cone on Cause Marketing
($49.95 including S&H) (Buy now)

In this CMF-exclusive recording, cause marketing pioneer Carol Cone offers advice on the creation of successful business/nonprofit alliances. The "mother of cause marketing" answers ten critical questions posed by CMF's David Hessekiel on this valuable 45-minute audio CD.

CMF Books

These are books we recommend on cause related marketing, which you can buy through amazon.com.

• 2007 CMF Conference CD  CD containing 2007 conference presentations from Whirlpool, Cone, American Diabetes Association, Avon and many more.
• 2003 Ad Age Cause Marketing Halo Awards Section ($5)  Read about the best cause marketing campaigns of 2002 in this 12-page reprint. Among the 12 world-class programs profiled are:
  
  -- Ford’s Blue Oval Certified Commitment to Kids
  -- Lee National Denim Day
  -- National Safe Kids Week
  -- Samsung’s Four Seasons of Hope
  
  
• 2003 CMF Conference CD ($100)  Sixteen presentations from the 1st Cause Marketing Forum conference held in June 2003 including:
  
  -- Finding The Partner That Fits by Maria Kalligeros of Patrice Tanaka & Co.
  -- The Bottom Line: Measuring Cause Marketing by Dr. Richard Steckel of Addventure Network
  -- Licensing Success by Michelle Alfandari of Moda International Marketing
  
  
• 2004 CMF Conference CD ($100)  Presentations from 2nd Annual Cause Marketing Conference held in June 2004 including:
  
  -- Positioning Your Organization to Win by Jay Aldous of The Brighton Group
  -- Standing Out from the Crowd by Cindy Schneible of the Susan G. Komen Breast Cancer Foundation
  -- Hispanic Cause Marketing by Frenchie Guajardo of PowerPact
  -- Workign with Emerging Organizations by Kevin Martinez of Starbucks
  -- Fundraising Event Success by Susan Arnot Heaney of the Avon Foundation
  -- and more.
• 2005 Cause Marketing Forum Conference CD ($150)  Powerpoint presentations from the 2005 Cause Marketing Forum conference including:
  
  -- The Inside Scoop by Walt Freese, CEO of Ben & Jerry's
  -- Doing Well by Doing Good 2005 by Rob Anderson of Change/GolinHarris
  -- Make The Most of Your Capabilities and Creativity by Kyle Zimmer, CEO of First Book
  -- Programs That Move Organizations by Jeff Terry of Whirlpool and Scott Anderson of Habitat for Humanity
  Celebrities and Cause Marketing by Rita Tateel, president of The Celebrity Source
  Building Healthy Alliances by Barbara Tombros of Novartis and Kim Kaiser of National Kidney Foundation
• 2006 CMF Conference CD  Powerpoint presentations from the 2006 CMF Conference
• 650 Essential Nonprofit Law Questions Answered  Developed to help nonprofit managers and advisers harness the latest trends and developments in nonprofit law, this book includes valuable explanations of particular relevance to cause marketers of concepts including unrelated business income and commercial coventures.
• A New Must-Have Book!
  CORPORATE SOCIAL RESPONSIBILITY:
  DOING THE MOST GOOD FOR YOUR COMPANY AND YOUR CAUSE  This new book should be in the library of every business and nonprofit executive involved in corporate social initiatives. The author's combine a rich overview of history and research with an extremely useful classification of corporate social initiatives into six categories. Bravo for Kotler and Lee!
• Brand Spirit: How Cause Related Marketing Builds Brands  By Hamish Pringle of Brand Beliefs Limited and Marjorie Thompson of Saatch & Saatch Cause Connection. This book does an excellent job of describing cause marketing and its place within current thinking on branding. It’s a fine combination of theory and practical information with case studies from Britain and the United States.
• Cause Marketing   by Joe Marconi. A slim title packed with case studies. Using the experiences of Eddie Bauer, Timberland, Target and others, Marconi helps readers understand how cause marketing can positively impact reputation, market share and profitability – and problems that can arise from poorly conceived programs.
• Cause-Related Marketing: Who Cares Wins  By Sue Adkins, director of Cause-Related Marketing, Business in the Community (UK). A thorough treatment examining cause marketing in the context of marketing, corporate social responsibility, corporate community investment and philanthropy by one of Britain’s pioneers in the field.
• Citizen Brand  By Marc Gobe. In this fascinating book, the father of "emotional branding" shares strategies to help businesses create brands that consumers, investors and employees can trust. Gobe offers valuable case studies and analysis to illustrate how cause marketing can be a part of building a citizen brand. Especially relevant because it is written with a post-9/11 perspective.
  
  Marc Gobe shared his insights as the closing speaker at the 2004 Cause Marketing Forum.
• Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships   by Shirley Sagawa and Eli Segal
• IEG Legal Guide to Cause Marketing  By Mary Hutchings Reed, a Chicago lawyer specializing in marketing law.
• Made Possible By: Succeeding With Sponsorship  By Patricia Martin, president of LitLamp Communications Group. A step-by-step guide to securing successful, sustainable corporate sponsorships. I was impressed by its very practical, programmed approach to helping nonprofits in this critical area.
• Making Money While Making a Difference: How to Profit with a Nonprofit Partner  In a time when so many corporations are searching for ways to improve their perception in the marketplace, along with their profits, Making Money While Making a Difference makes an invaluable contribution to American business practice.
• Marketing From The Heart: A Guide to Cause-Related Marketing for the Small Business  At last there is a book written specifically for small businesses and nonprofit groups. Written in a warm and engaging style, it offers very practical advice on creating cause-related marketing partnerships that work on the local level.
• Shameless Exploitation in Pursuit of the Common Good  Far from a text on cause marketing, this is just a wonderful, vivacious account of the creation of Newman's Own, an unconventional food company that donates all of its profits to charity.
  I found myself laughing out loud at tales of the ventures wacky beginnings and tearing up at the stories of the seriously-ill children who've found temporary joy at the Hole In The Wall Gang camps. Read it, you'll like it.
• Stanford Social Innovation Review  I can't wait for the Stanford Social Innovation Review to arrive each quarter. Every issue of this highly readable journal shares practical, cutting-edge ideas from world-class authors. Invaluable for corporate and cause executives seeking strategies and tools to advance their leadership in nonprofit management, corporate social responsibility and social entrepreneurship.
• The Cathedral Within: Transforming Your Life by Giving Something Back  By Bill Shore, founder of Share Our Strength A unique combination of Shore’s vision and breakthrough thinking on new business models for nonprofits. Illustrated with many inspiring stories.
• The Collaboration Challenge: How Nonprofits and Business Succeed Through Strategic Alliances   By James Austin, Harvard Business School. A terrific work that gets beyond theory to deal with the true challenges of business and nonprofit collaboration. Rich with candid cases studies.
• The Sponsor's Toolkit  The Sponsor's Toolkit and the accompanying CD provide a no-nonsense approach to harnessing the power of sponsorship for your brand. Full of streetwise advice to make a sponsorship pay for all stakeholders.
• What Matters Most by Jeffrey Hollender, CEO of Seventh Generation  CEO Jeffrey Hollender, whose Vermont-based company Seventh Generation is a poster child for corporate conscience, has written a brave and detailed blueprint for a new paradigm of "responsible business." Written in the dog days of Enron/Inclone/Martha Stewart scandals, Hollender's vision is passionate and panoramic. "Corporate responsibility is a broad social movement centered in the corporation as much as the anti-war movement of the 1960s was centered in college campuses." He builds a persuasive case for global citizenship, with in-depth analysis of case histories (For example, the "peace pops" controversy after Ben and Jerry's ice cream was acquired by Unilever, the commitment to healthcare coverage during Starbuck's global coup d'etat).
• Why Bad Ads Happen to Good Causes   By Andy Goodman and Cause Communications. Available as a free download from either www.causecommunications.org or www.agoodmanonline.com, this wonderful work shares several easily learned techniques that can improve the chances your print ad will be noticed and read. Backed by solid research and extremely readable, “Why Bad Ads Happen to Good Causes” can help you work smarter.