Bonin Bough
Global Director, Digital & Social Media, Pepsico
Bonin Bough is the Global Director of Digital and Social media at PepsiCo. In this role, he oversees digital strategy and the implementation of social media tools and techniques across the company.
Previously, Bonin was the EVP and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a 100 plus-person global team. He has over ten years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Bonin also has a deep interest and experience with community building, social media, social video, and digital marketing.
In addition to his corporate career, Bonin was a professor at NYU’s Center for Publishing Graduate Studies from 2000 to 2005.
During his time at Weber Shandwick, Bonin grew the practice from 60 to 100 people, including the roll-out of EU and Asia. He led strategic programming for the agency’s top clients including Federation of Colombian Coffee Growers, Electrolux, MasterCard, Ambien, MAC Aids Fund, Honeywell, and most recently Best Buy.
Prior, Bonin was a founding member and SVP at Ruder Finn Interactive (RFI) and ran the interactive strategy unit for 8 years. During this time, he led strategy for clients/projects such as Société Générale Project Finance Group, Nursing and Caregiver Campaigns for Johnson and Johnson, Kellogg’s 100th Anniversary, iUniverse, International Center of Photography, Hunter Douglas, Schering Plough, Affymetrix, Ready.gov, Novartis, Elidel, Gleevec, Femara, Zometa, Xolaire, Pfizer, Berringer, Perdue and over 70 more engagements and campaigns. Bonin also developed RFI’s processes for measuring effective Web strategies, as well as ePR, the industry’s early social media methodology.
Over the years, Bonin’s work has won numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts and SxSW – Viewers Choice for www.MrPicassoHead.com.
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