Martine Reardon
Executive Vice President, Marketing, MACY'S

Born in New York City and raised in the retail capital of the world, Martine Reardon presides over the marketing and promotion of Macy’s – a 150-year-old national retail icon renowned for its fashion and world famous events.

From fashion and Fireworks to accessories and America’s Parade, Martine oversees the multi-faceted world of marketing, including advertising, public relations, promotions, and special events for Macy’s stores nationwide. Glamorous fashion shows, celebrity and designer launches, and innovative ad campaigns are all a part of the marketing mix for Macy’s.

Graduating from Brooklyn’s St. Francis College with a Bachelor of Science Degree in Business Management, Martine began her retailing career in the Special Events department at Federated’s Abraham & Strauss division in 1984. After a brief stint as Merchandise Director in 1989 at Condé Nast’s Mademoiselle, Martine returned to A&S as Director of Special Events to spearhead the successful opening of the chain’s first Manhattan location.

She quickly rose up the retail ranks when in 1991 she was promoted to Operating Vice President, Director of Media for A&S. After the merger of Federated Department Stores and R.H. Macy & Co. in 1994, she was named Vice President of Media overseeing the Macy’s/Federated marketing effort.

In 1997, she assumed the position of Senior Vice President Marketing and Sales Promotion for Macy’s East, the largest retail brand of Macy’s, Inc. In addition to her many responsibilities of creating advertising campaigns, media buying, direct mail marketing and in-store promotions, she took the helm of producing and marketing the internationally acclaimed Macy’s Thanksgiving Day Parade®, Macy’s 4th of July Fireworks®, Macy’s Flower Show®, and Macy’s Santaland®, the home of the one-and-only Santa Claus.

In July 2000, she was elevated to Executive Vice President and in 2004, assumed Home Store responsibilities. In 2007, Martine left her position as Executive Vice President at Macy’s East to spearhead the marketing strategy for the over 800 Macy’s stores nationally, as Executive Vice President, National Marketing Strategy, Events and Public Relations for Macy’s Corporate Marketing. In early 2009, with the centralization of all Macy’s divisions into one powerful and robust team, Martine assumed the role of Executive Vice President, Marketing for Macy’s. She will lead marketing strategy, media planning, events, public relations, cause marketing, creative and marketing effectiveness for the unified Macy’s brand.