Mark Koops
Managing Director, Reveille

Mark Koops is responsible for creating and developing a wide range of innovative programming and content for television audiences. Having been with Reveille since its inception in 2002, Koops is one of four Reveille executives who share management responsibilities for the company.

Koops is co-creator and executive producer of NBC’s The Biggest Loser. Since its debut in 2004, he has helped transform the show into a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the subscription-based Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date. 

Koops also serves as executive producer of NBC’s American Gladiators and Nashville Star, Bravo’s Shear Genius, MTV's Legally Blonde the Musical: The Search for Elle Woods, History’s Shadow Force and TruTV’s Maui Chopper. He previously served as co-executive producer on NBC’s Identity and The Restaurant and Bravo’s Blow Out. His additional credits include Scream Play and the Morgan Spurlock series 30 Days.

Prior to joining Reveille, Koops worked in the New York branch of the William Morris Agency, starting in the literary division before transferring to the television and corporate consulting divisions. As an agent, he represented high profile U.S. and European clients including Jules and Gedeon Naudet, whose Emmy Award-winning film, 9/11, received several prestigious accolades.

Koops was named to Advertising Age’s 2008 Marketing 50, which recognizes the top brands of the year and the brains behind them, for his work on The Biggest Loser. He also ranked number six out of 50 on The Hollywood Reporter’s 2008 Reality Power List.

Koops is a graduate of Reading University in the United Kingdom.