2014 Cause Marketing Halo Awards

The Cause Marketing Halo Awards are North American cause marketing's highest honor - and the subject of an annual special section in Advertising Age.

Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award.

Click here to be alerted when the 2015 Halo Award Submission period opens.

Presenting the 2014 Golden Halo Award Winners



Business:  TOMS Nonprofit: Children's Miracle Network Hospitals

Announcing the 2013 Category Winners


BEST TRANSACTIONAL CAMPAIGN

GOLD: Dig In & Do Good: Master Card + Stand Up to Cancer
SILVER: Give Breast Cancer the Boot: JCPenney + National Breast Cancer Foundation

BEST CAUSE MARKETING VIDEO

GOLD: The Moment: CIBC + Canadian Breast Cancer Foundation
SILVER: Dig In & Do Good: Master Card + Stand Up to Cancer

BEST HEALTH CAMPAIGN

GOLD: Get a Shot. Give a Shot: Walgreen Co. + UN Foundation
SILVER: imbornto: MudPie, BonTon, Famous Footwear + March of Dimes

BEST SOCIAL SERVICE CAMPAIGN

GOLD: 2nd Annual Great American Shake Sale: Shake Shack + Share Our Strength
SILVER: iHeart Radio Show Your Stripes: Clear Channel Communities

BEST ENVIRONMENTAL OR ANIMAL CAMPAIGN

GOLD: Alternative Spring Break: American Eagle Outfitters + Student Conservation Association
SILVER: Home Sweet Home: TELUS + WWF Canada

BEST MESSAGE-FOCUSED CAMPAIGN

GOLD: 100 Wells for Ethiopia: Pacific Dental Services/The Smile Generation + Charity: water
SILVER:iHeart Radio Show Your Stripes: Clear Channel Communities

BEST SOCIAL MEDIA CAMPAIGN

GOLD: Craziest Thing I Did to Save Money: DoSomething.org + H&R Block
SILVER: Home Sweet Home: TELUS + WWF Canada

BEST EDUCATION CAMPAIGN CAMPAIGN

GOLD: Celebrate Schools!: General Growth Properties + DonorsChoose.org
SILVER: Great Starts, Great Stories: Kellogg's, Scholastic + Books for Kids Foundation

BEST BUSINESS MODEL INTEGRATION

GOLD: Zoetis for Shelters
SILVER: Alex & Ani Charity by Design


View All or Search Previous Halo Award Winners