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In the United States, it is common to be asked to donate spare change or give a dollar to a good cause when shopping or dining out, but until now no data has existed on the scope of such corporate-backed charity checkout campaigns. These efforts produce hundreds of millions of dollars for charity each year while generating goodwill and other benefits for companies.
More than $358 million was raised in 2012 by an elite group of 63, million-dollar-plus charity checkout campaigns identified by Cause Marketing Forum. In aggregate, these large point of sale donation programs have raised over $2.3 billion in the last 29 years. For your FREE copy of the report and infographic, click the button below.