2012 Cause Marketing Halo Awards

The Cause Marketing Halo Awards are North American cause marketing's highest honor -- and the subject of an annual special section in Advertising Age.

Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award.

See below for 2012 winners.  The submission period for the 2013 Halo Awards is NOW OPEN. For questions on Halo Award process, check our Frequently Asked Questions.

Presenting the 2012 Golden Halo Award Winners


Business:  Procter & Gamble Nonprofit: UNICEF

Announcing the 2012 Category Winners


BEST TRANSACTIONAL CAMPAIGN

GOLD: Refer-a-Friend Program: Quidsi and the American Red Cross
SILVER: G-Team Philanthropic Deal: Groupon, DonorsChoose.org and JPMorgan Chase

BEST CAUSE MARKETING VIDEO

GOLD: Shoes4SanDiego: Halogen TV and Soles4Souls
SILVER: Arctic Home: Coca-Cola Co. and World Wildlife Fund

BEST CAUSE MARKETING EVENT

GOLD: Fight Childhood Cancer, One Cup at a Time: Toys”R”Us and Alex’s Lemonade Stand Foundation
SILVER: Shop for a Cause: Macy’s and March of Dimes

BEST HEALTH CAMPAIGN

GOLD: Giving Hope a Hand: Kroger Co. and multiple nonprofits
SILVER: Be a Good Cookie: Keebler and American Red Cross

BEST SOCIAL SERVICE OR EDUCATION CAMPAIGN

GOLD: Stop Bullying: Speak Up: Cartoon Network, Facebook, Time Warner and multiple nonprofits
SILVER: Teens for Jeans: DoSomething.org and Aéropostale Inc.

BEST ENVIRONMENTAL OR ANIMAL CAMPAIGN

GOLD: Arctic Home: Coca-Cola Co. and World Wildlife Fund
SILVER: Beach Rescue Project: Barefoot Wine and the Surfrider Foundation

BEST MESSAGE-FOCUSED CAMPAIGN

GOLD: Walk With Walgreens: Walgreen Co., American Heart Association, Diabetes Research Institute and Susan G. Komen for the Cure
SILVER: NFL Play 60: NFL and multiple nonprofit partners

BEST DIGITAL CAMPAIGN

GOLD: Transforming the World Through Games: Zynga and Save the Children
SILVER: LivingSocial’s Newest Deal: LivingSocial and Marine Toys for Tots Foundation

BEST PRINT CAMPAIGN CAMPAIGN

GOLD: Arctic Home: Coca-Cola Co. and World Wildlife Fund
SILVER: Women’s Health/Breast Cancer Initiative: Kohl’s Corp. and the American Cancer Society, Midwest Division, and the Southeast Wisconsin affiliate of Susan G. Komen for the Cure


View All or Search Previous Halo Award Winners