Developing Your Cause Marketing Social Media Strategy

Wednesday, May 30, 8:00 am to 2:00 pm

Don’t leave your social media strategy to chance, the whim of an intern, gurus or gut instinct. This six-hour workshop will give you the tools and training necessary to leverage the available data to shape your strategy.
 
Using case studies from DoSomething.org (500,000 Twitter followers, 200,000 Facebook friends) and other organizations – we will break down the elements of strategy and most importantly how they can be measured.
 
After a briefing on using free tools such as Google Analytics and Facebook Insights, you’ll learn to determine the impact of your social media work – and how to improve to increase traffic and organizational impact.

Your Instructor:  George Weiner, CTO, DoSomething.org

Price: $645 by 3/15, $695 after
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