2012 Conference Sponsors

The generous support of our sponsors enables Cause Marketing Forum, Inc. to provide you with excellent opportunities to learn, connect and grow.

PREMIERE SPONSORS

AOL Inc.


Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a growing collection of premium brands, AOL creates original content that engages audiences on a local and global level.  AOL Impact is our corporate arm dedicated to using our best-in-class assets to inform, entertain, and connect our audience with causes on a mission to change the world.  AOL Impact empowers our audience to engage with these causes in an effort to make them part of their everyday lives.  To learn more about AOL Impact contact Blair Cobb at blair.cobb@teamaol.com

MSLGROUP Americas


MSLGROUP Americas, the Publicis Groupe’s flagship specialty communications, PR and events network is one of the worlds top five PR and events networks. Our Beyond Purpose Group specializes in global purpose-led and benefit-driven marketing communications that amplify the intersection between stakeholders’ passions and beliefs and a brand’s purpose and benefits to drive affinity, equity, sales and soul.”Our Group focuses on shifting mindsets from marketing to serving; connecting products and services to a greater purpose in the world; uncovering big relevant ideas that ignite participation and profits; and unlocking human insights, universal truths, motivations and tensions where products and services can play to win. Our proprietary approach places the stakeholders at the center of the process and is guided by real time consumer and societal insights. To learn more, contact Scott Beaudoin at scott.beaudoin@mslgroup.com.

.ORG The Public Interest Registry

Trusted across all backgrounds, ages and nationalities, .ORG is where people turn to find credible information, get involved, fund causes and support advocacy. As a premier domain, .ORG provides an unrivaled channel to share ideas, to enhance lives, to advance your mission.  For more information, please visit www.pir.org.

UN Foundation

The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit www.unfoundation.org.


SPONSORS

Advertising Age

2012 Marketing Trade Magazine Sponsor

Since 1930, Advertising Age magazine has been providing subscribers with comprehensive weekly news on all aspects of the U.S. advertising business.

On May 28, 2012, Advertising Age will publish a special cause marketing section including a salute to the winners of The Cause Marketing Halo Awards. For information on advertising in this special section, contact Jim Whelan at 212.210.0159 or jwhelan@adage.com.

Allison & Partners

Founded in 2001, Allison+Partners is one of the fastest growing independent public relations agencies in the nation, with eleven offices, a 50 state grassroots network and a long history in propelling cause marketing to the forefront of strategic planning for both corporations and nonprofits. As part of MDC Partners, one of the world’s leading organizations of best-in-class marketing communications agencies, Allison+Partners has access to partners throughout North America, Europe, Latin America and Asia Pacific.
 
Allison+Partners’ Social Impact Group is built on the belief that corporate social responsibility programs, strategic corporate philanthropy, environmental responsibility and management of public relations and education campaigns are all essential strategies for developing strong and trusted brands. When working in concert with an organization's mission and vision, these strategies can be leveraged to change behavior, improve reputation and drive sales. Led by Founding Partner Scott Pansky and General Manager Dawn Wilcox, the A+P team is known for its ability to build programs that improve brand perception, enhance corporate reputation and educate individuals – changing communities and lives for the better. We believe in the mantra of “doing well by doing good” and work with our clients to impact individual behavior and drive systems change for the betterment of society and the improvement of consumer interaction with companies and organizations. We help them build comprehensive campaigns designed to create a movement throughout their organizations in a term we have coined Corporate Socialanthropy™. To learn more, visit www.AllisonPR.com.

Blackbaud

Are you looking to take your online marketing, fundraising, and web properties to the next level? From campaigns that are truly interactive and socially enabled, to giving constituents the ability to recruit their friends, family and colleagues support through personal fundraising pages, Blackbaud has the tools you need to engage supporters and increase revenue. For the past 30 years, Blackbaud’s been serving the non-profit industry combining technology and expertise to help organizations achieve their missions. With more than 25,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare, and other charitable causes Blackbaud technology, helps these organizations raise more than $100 billion each year.

Blackbaud is proud to support the Cause Marketing Forum and the companies and nonprofits that work together to create a better world.

Care2.com

Care2.com is an online community of 19 million pro-social consumers who champion causes and buy sustainable products. Care2 conducts integrated sponsorships and customized cause marketing campaigns for leading brands, and partners with 750+ top nonprofits that rely on Care2 as a preferred source for recruiting new donors, members and supporters. 

For more information contact nonprofitservices@care2team.com or 202.785.7308.

Causes

Causes is the world’s largest online platform for collective action. We put power in the hands of individuals, nonprofits and brands to empower anyone with an idea or passion for change to build campaigns for the issues they care about. Causes is a place to get people to not only see what you care about but participate in the things that matter most to you.

Changing Our World

Changing Our World specializes in helping corporations develop and implement comprehensive strategies to meet social, business and stakeholder demands in a way that reflects the brand, people and values unique to each company. We examine our clients' current social engagement strategies from philanthropy to cause marketing to volunteerism, determine how to better align their activities to meet their goals, seeking to achieve results for our clients that reinforce their brand, create measurable social impacts, build employee morale, and connect with consumers. We are experts in translating business strategy into social change.  Find us online at www.changingourworld.com/csecmf.

Cone Communications

Cone Communications (www.coneinc.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management, the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
 
Recognized as a an early pioneer and global leader in cause branding and corporate
responsibility, Cone Communications has created and implemented leading initiatives and platforms, including: the Avon Breast Cancer Crusade; Procter & Gamble’s Live, Learn and Thrive; Yoplait’s Save Lids to Save Lives; ITT Watermark; Time Warner Cable’s Connect a Million Minds; the American Heart Association’s Go Red for Women and Timberland’s Earthkeepers.

Crossroads
Real. Communication

When was the last time you really thought about your brand’s reputation and how it impacts your business? Crossroads knows in today’s world it’s not just what you say about your brand that matters, it’s the stories others tell about you that really matter.

As a transparent, purpose-driven communication company, Crossroads exists to help brands discover their purpose, determine the most creative ways to authentically communicate their brand story and proactively protect their brand’s reputation. We believe companies must determine what values they embrace and live those values through all aspects of their communications efforts.

Crossroads is a Barkley company and was borne out of the 24 years of experience created at Barkley PR/Cause. Crossroads launched on May 7, 2012 and is proud to continue our longstanding partnership with the Cause Marketing Forum.

As a leader in cause marketing and corporate social responsibility, Crossroads and Barkley, working in partnership with The Boston Consulting Group and Service Management Group, commissioned a study that delved into attitudes and beliefs of over 5,000 Americans, focusing especially on the Millennial generation. Crossroads partners will be available at CMF 2012 to discuss our findings.

CSRWire

CSRwire is the leading source of corporate social responsibility and sustainability, press releases, reports and news. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and weekly News Alerts.

CSRWire offers CMF members free or discounted membership to CSRWire. This entitles the new member to discounted press releases on www.CSRwire.com to communicate their news regarding cause Marketing, corporate giving and other CSR-related topics to CSRwire's targeted audience of journalists, analysts, activists, investors, and academics worldwide. Please contact sales@csrwire.com or call 802.251.0110 to talk to a customer relations representative. 

DeVries

DeVries Public Relations has been helping connect clients to worthy causes for over 30 years. Dedicated solely to consumer public relations, DeVries delivers full-service PR support to world-class marketers including cause marketing strategy and activation. An integral part of award-winning campaigns such as Tide Loads of Hope and Pantene Beautiful Lengths, DeVries passionately believes that doing social good and doing good business go hand-in-hand. Contact: Tom Goodwin, tgoodwin@devries-pr.com
For Momentum


Cause alliances are more than good deeds and effective PR.  We’ll cut through the rhetoric to focus on strategies that can drive real resources to fuel your growth.  What sets us apart is our commitment to building partnerships and programs that truly work for everyone involved – not just theoretical approaches that look good on paper, yet are difficult to execute.

As a nationally recognized leader in cause marketing, we offer distinct advantages for our clients. Our experience in both corporate and non-profit arenas spans decades and gives us unique insight into the dynamics that bring the two perspectives together – linking shared values and mutual challenges cohesively and meaningfully. By more effectively understanding and acting on the needs of both partners, we create relationships that are as enduring as they are rewarding.  

To learn more about how we can help you, please visit www.formomentum.com or email questions@formomentum.com

iFred
iFred (International Foundation for Research & Education on Depression) is a 501c3 organization whose primary purpose is to reduce and eventually eradicate the stigma associated with depression. By ‘shining a positive light on depression,’ we seek to positively rebrand the stigma with the color yellow, and the Sunflower and focus on Hope to insure 100% of those suffering from depression get the help they need.
JetBlue Airways

2012 Official Airline of the Cause Marketing Forum

At JetBlue Airways, our commitment to corporate social responsibility goes beyond building cause awareness.  We are dedicated to developing impactful charitable alliances, supporting and aligning ourselves with the communities in the cities we serve, and creating significant volunteer service experiences for our crewmembers.  Our focus is to create programs and opportunities that fully engage time and resources that connect with our communities within the areas of youth, education, health & wellness, and the environment.

In addition, we seek to align our efforts to reflect the diverse interests and core values for our business by applying time and resources to enrich the lives of others.  Our charitable national partners include PBS and First Book with the early childhood reading program Soar with Reading; American Cancer Society with the Breast Cancer awareness program Making Strides; Soaring Words with the volunteer children’s hospital outreach campaign Light Up A Life; and the New York Restoration Project (NYRP) with the environmental revitalization program One Thing That’s Green. Moving forward, we hope to sustain JetBlue’s charitable efforts through continuous support and unique programs that help promote positive social and environmental change.

mGive

mGive is changing the way people give.

mGive, a service of Mobile Accord, established the mobile giving channel in the United States. mGive’s groundbreaking utilization of SMS technology has resulted in 7,000+ nonprofit mobile campaigns with over 500 nonprofit clients. More than 85% of domestic mobile donations are powered by mGive. mGive also empowers nonprofits to raise mobile peer-to-peer pledges, conduct mobile polling and more.

Mobile Accord works with nonprofit and nongovernmental organizations to enhance mobile activity around the world. mGive is just one service providing global impact.

For more information please call 866.720.3350 or visit www.mGive.com. 

Mighty Engine

Mighty Engine is a business strategy and communications firm that can help your cause, your organization, or your company get noticed.  We pride ourselves in developing creative campaigns and strategies that truly educate and engage the public about important issues they need to understand—and that move them to act.  Born out of the nonprofit world, the Mighty Engine team has the talent and experience to develop smart, innovative campaigns, fundraising, and program development support.

Pearson Foundation

The Pearson Foundation is an independent 501c3 non-profit organization that aims to make a difference by promoting literacy, learning, and great teaching. We do this by collaborating with leading businesses, not-for-profits, and education experts to share good practice; foster innovation; and find workable solutions to the educational disadvantages facing young people and adults across the globe. We believe we can make an important difference by focusing our efforts, resources, and alliances on the key approaches inside and outside the classroom that can most shape a child’s success.

 

The NonProfit Times
2012 Nonprofit Trade Magazine Sponsor

The NonProfit Times, published 17 times yearly, is The Leading Business Publication for Nonprofit Management, reaching 85,000 readers across the country. The NonProfit Times is nationally recognized for its original research on a wide variety of important nonprofit sector topics. It contains stories regarding all business functions of the nonprofit, including the latest news, direct response fundraising, financial management, technology, legal, human resource issues and focused in-depth Special Reports. For subscription and advertising information, visit www.thenonprofittimes.com.

SnoBall

SnoBall's premise is to take your interests and combine them with your charitable passions.  With Snoball, you can create almost unlimited rules for giving. You create a rule that specifies an event or time, add the amount to donate, then choose one or multiple charities to contribute to. Rules can be based on check-ins, sports, weather, stocks, and more.  Find out more at snoball.com.

3BL Media

3BL Media is the leading CSR, Sustainability, and Cause Marketing Communications company. Using the most current web technology, social media, rss feeds and blogs, we deliver your news and information to this rapidly expanding audience. We reach thousands of media points, professionals, consumers, social networks and online communities that care about what organizations are doing to improve society and the environment. 3BL Media's services ensure that your blogs, videos, press releases, podcasts and other announcements reach your intended audience in the way that are most receptive to, providing the greatest chance for them to take action.