Helping businesses and nonprofits succeed together with practical information, connections, and recognition
Attracted by its enormous audience and status as the hottest social media platform, numerous companies engaged in cause marketing have extended their campaigns to Facebook during the last four years.
This white paper, the first in-depth study of cause marketing on Facebook, finds that, while the field is still in an experimental phase, a number of core strategies and tactics have emerged. Business, nonprofit and marketing services providers will all benefit from the analysis, recommendations and projections contained in this report which draws on interviews with more than twenty five leading practitioners and analysis of more than one hundred campaigns.
The Executive Summary is FREE. When you purchase the full report, you'll also receive access to a 60-minute webinar, where our experts will share their experience and answer your questions.