New Cause Marketing Programs Launched in 2011

Here's a list of new cause-related campaigns that crossed our radar in 2011. If you're aware of a program that should be added to the list, please email us or send us a tweet with the details.

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Campaign Title

Business Involved

Nonprofit Involved

Donation
1. Lowe's Community Giving Campaign Lowe's

American Forests
Keep America Beautiful
National Park Foundation
Water.org

 $1 million
2. Win One Give One Betty Crocker
Fruit Flavored Snacks

 One Laptop Per Child
 Up to 442 Laptops
3. Financial Independence Through Entrepreneurship

 Dermalogica Kiva $500k
4. Changing Diapers, Changing Lives Seventh Generation
 Gifts In Kind
 Goal: 10 million diapers donated
5. EcoAd CBS Corp/EcoMedia
 Various local environmental projects
 10% of sponsorship packages
6. (Product) RED/Penfolds     Penfolds Global Fund to Fight AIDS, Tuberculosis & Malaria

 15% of sales of two varieties of wine during promotional periods
7. Small Steps for Big Change Awards Marcal Small Steps
Various
Environmental Charities

 $10,000
8. Serving Up Supper for Kids Kohl's
 Hunger Task Force
 $1.5million over three years
9. Peopleforbikes.org Humana
Bikes Belong Foundation

 Unknown
10. Join My Village General Mills and Merck
CARE

 $1million
11.  Hockey for Huggies NHL/Kimberly Clark
Huggies "Every Little Bottom" (Not an NPO)

 Unknown
12. Morgan Delivers for Starving Kids D. W. Morgan
Feed My Starving Children

 Goal: 50,000 meals
13. Clifford BE BIG Scholastic Media/American Family Insurance

 HandsOn Network
 $75,000 in community grants
 14. Venus Goddess  P&G's Venus Brand via the Venus Goddess Fund for Education
 The Step Up Women's Network and The Maribel Foundation
 $70,000
 15.  Nourish the Good  Newman's Own
 VolunteerMatch

  Unknown
 16.  Walgreens Way to Well Commitment
  Walgreens
American Heart Ass'n
American Cancer Society
American Diabetes Ass'n
Juvenile Diabetes Research Foundation
Susan G. Komen for the Cure
  $100million
 17.  Produce for Cancer
  Plantation Sweets
  National Children's Cancer Society
 Unknown
 18. Clean Out Your Drawers Hanes
 Goodwill Unknown
 19. World TB Day Donation Campaign Becton, Dickinson and Company Foundation for Innovative New Diagnostics and the Earth Institute at Columbia University
 20,000 BD BACTEC™ MGIT™ tubes
 20. Giving Back Campaign Enterprise Rent-a-Car
 Various Employee-Nominated Charities
  $20,000
 21.  Pause to Support a Cause  CMO Council & Op4G
 Various Nonprofit Benficiaries
Unknown
 22. Nourish the Nation  Genesis Today
  Various U.S. Food Pantries
  $500,000 in superfruit juice
 23.  Walk with Walgreens Walgreens
American Heart Association, American Cancer Society, Susan G. Komen for the Cure, American Diabetes Association and Juvenile Diabetes Research Foundation $100,000 + weekly coupons
 24. Gro1000  Scotts Miracle-Gro
 Keep America Beautiful, Garden Writers Association, Plant A Row for the Hungry, National Gardening Association and the Franklin Park Conservatory 1,000 community gardens and green spaces by 2018
 25. Earth Day  Lowe's  American Forests
 1 Million Trees
 26. Worldstock Fair Trade Department  Overstock.com  Unknown 100% of profits from Worldstock Fair Trade Products
 27.  Spokes of Change USA Pro Cycling Challenge
  Millennium Promise
 Title Sponsorship
28.  Freedom to Marry  LUSH Cosmetics
  Freedom to Marry
 100% of Proceeds from Freedom Foamer Bubble Bar
 29. Soar With Reading  JetBlue  PBS and FirstBook
 10,000 books to First Book, $10,000 to a community library
30.  We Love Our School Bounty
  PTO Today
 $100,000 in classroom makeovers
31.  Green Your School Challenge HP DoSomething.org $9,000 in environmental grants
 32. What's Inside Matters Maytag Boys and Girls Club
 Unknown
33. Feed Kids Better Birds Eye
  Share Our Strength
 Unknown
34.  Nothing Can End Hunger in Vermont Citizens Bank and Hannaford Supermarkets Vermont Foodbank Unknown 
35.  Pennies from Heaven  JC Penny
 National Youth Afterschool Programs
 $1 Million
36. Speed Up Your Relief Bayer Aspirin/MLB
 American Red Cross
  $150,000
 37. Taste of Community Tully's Coffee
Pomegranate Center
 $100,000 community grant +
 38. Toyota 100 Cars for Good Toyota Motor Company
 Various Crowd-Nominated Nonprofits
  100 cars+
39.  Mean Stinks Secret (Proctor & Gamble)
Pacer's National Bullying Prevention Center
 Unknown
 40. A Meal for a Meal Barilla Pasta
New York City Food Bank & Feeding America
  $100,000
 41. Protecting Athletes through Concussion Education Dick's Sporting Goods
  ImPACT  $150,000+
 42.  Light the Night Humless Safe Mothers, Safe Babies
  
 43. Love is Not Abuse  Liz Claiborne Inc.
 The National Network to End Domestic Violence, Break the Cycle, the National Dating Abuse Helpline, loveisrespect.org, and the Joyful Heart Foundation Unknown
 44. Keep a Breast Traveling Road Tour  Emergen-C The Keep a Breast Foundation
Unknown - $.20/package of pink Emergen-C
45.  Raymond Weil/VH1 Save the Music Foundation Partnership Raymond Weil
VH1 Music Foundation
 Unknown
46. BMOR Project State Farm Insurance
 America's Promise
  Unknown
47. Back for the Future Nike
The Michael J. Fox Foundation
$50 million matching grant (Sergey Brin and Anne Wojcicki donors)
 48. Community Stars  Mercedes-Benz  5 Facebook-Nominated Charities
 $125,000
 49.  Celebration of Service  Home Depot (via Home Depot Foundation)
  The Mission Continues
 $9 million in grants
 50. Community Cheer  Molson-Coors  Nominated community initiatives
  $1 million
 51. Create Jobs for USA  Starbucks  Opportunity Finance Network
  $5 million
 52. Go Pink TELUS
Canadian Breast Cancer Foundation
  $375,000
53. Yogurtland/Avon Foundation for Women  Yogurtland Avon Foundation for Women
 Unknown
54.  Save the Tatas, Fill Your CUPS CUPS Frozen Yogurt
Susan G. Komen for the Cure North Jersey
 Minimum $5,000
55. Arby's New Kids Meal/No Kid Hungry Partner  Arby's/Arby's Foundation
 Share Our Strength
$1 million by end of 2011
56. Card for the Cause La Madeleine
Susan G. Komen for the Cure
 $100,000
57. Toshiba Helping the Helpers  Toshiba Self-Nominated Nonprofit Organizations
 $100,000 in product and service donations
58. Occupy Cal Tort Day  California Tortilla
  Local Food Banks
 1% gross sales on October 26
59. New Take Aim Premier Partner  STRIDE
Prostate Cancer Foundation
$1 for every pair of briefs sold
60. Shaq-a-Claus Toys for Tots  Toys "R" Us/Foundation
  Marine Toys for Tots
 $250,000 + Consumer donations
61. Greek4Good  Yoplait Greek
 Feeding America
$25,000 to winning food bank
62. From Hunger to Hope KFC, Pizza Hut and Taco Bell, Front Row Motorsports World Food Programme
 Unknown - the self-described "largest private sector hunger relief effort"
63. Energizer Night Race for a Brighter World Energizer
One Million Lights Donations of solar powered lights and batteries to power 11 million hours of light
 64. Arctic Home  Coca-Cola  WWF $2 million + up to $1 million in matching donations