The Growth of Cause Marketing

Corporate cause sponsorship will grow 3.7% in 2015 to hit $1.92 billion, predicts the IEG Sponsorship Report.

IEG reported that cause grew 3.9% to reach $1.85 billion in 2014. For 2015 they forecast 3.7% growth for cause to reach $1.92 billion in 2015. Cause once again maintained its 9% of overall sponsorship reported.

Since 2002, cause sponsorship has grown as follows:

2014 -- $1.85 billion, 3.9% growth

2013 -- $1.78 billion, 4.8% growth

2012 -- $1.70 billion, 1.2% growth

2011 -- $1.68 billion, 3.7% growth

2010 -- $1.62 billion, 6.7% growth

2009 -- $1.51 billion, 0.3% decline

2008 -- $1.52 billion, 5.5% growth

2007 -- $1.44 billion, 10.4% growth

2006 -- $1.34 billion, 20.2% growth

2005 -- $1.17 billion, 18.4% growth

2004 -- $988 million, 7.2% growth

2003 -- $922 million, 6.3% growth

2002 -- $816 million, 13% growth

Back in 1990, cause sponsorship spending was only $120 million.

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