IEG Sponsorship Report is the monthly publication of IEG, which provides counsel, valuation, research, published information and training to the global sponsorship industry.

IEG issues a variety of surveys and trend reports annually.  Here are a few:

What's In A Name? This latest survey of nonprofits demonstrates the variety of approaches such organizations take to corporate partnerships, a situation that likely causes confusion for the companies they want to work with.

The Growth of Cause Marketing Read IEG's predictions for 2012.  In 2011, corporate cause sponsorship grew slightly -- up 3.7% to $1.68 billion -- the overall sponsorship category was also up 5.5% in North America. Sports, which accounts for nearly 70% of sponsorship spending, was up 6.2%. CM's share of the overall sponsorship market remained at 9%.

Visit the IEG's Online Sponsorship Report