Edelman Research

Edelman PR produces these global reports on an annual basis:

2012 Edelman goodpurpose Global Study - Consumers in the U.S. are scaling back their participation in societal issues more than their peers throughout the world, according to the 2012 Edelman goodpurpose® study. With 82 percent of U.S. consumers affected by the economic downturn, the percentage of consumers involved in a cause dropped from 60 percent to 53 percent between 2010and 2012, the only decline among the 16 countries surveyed. Yet, for the first time ever, the U.S. was the only country to believe the responsibility of tackling society’s issues falls most heavily on the shoulders of “people like me” (35 percent) and not government (22 percent).  Read the release.  Link to the Executive Summary.




2010 Edelman goodpurpose Global Study - The role of "Citizen Consumer" to tackle social issues rises, as expectations of government to lead declines.  87% Expect Business to Consider Societal Interests at least Equal to Business Interests.  Pepsi, Newman’s Own and Nike Top Consumer-selected List of Purpose-Driven Brands.

2010 Trust Barometer
On the heels of the Great Recession, when trust in business sunk to historic lows, the 2010 Edelman Trust Barometer reports a modest global rise in trust in business.





Visit the Edelman goodpurpose and Trust Barometer pages.