Cone Research

2010 Cone Cause Evolution Study
This study finds that even as cause marketing grows, 83% of consumers still want to see more and more than 9-in-10 moms want the opportunity to buy a product benefiting a cause.

2010 Cone Nonprofit Marketing Trend Tracker
More than three-quarters of Americans say a nonprofit-corporate partnership makes a cause stand out. Sixty-one percent are actively seeking partnership details before supporting the cause, but only 45 percent think organizations disclose enough information.

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