PR Week/Barkley Cause Survey

PR Week/Barkley 2010 Cause Survey

Cause marketing wins with men; majority of brands yet to respond

KANSAS CITY, Mo., Nov. 3, 2010 - The first survey of men in the six-year history of The PRWeek/Barkley Cause Survey has uncovered surprising data regarding men's attraction to brands that have a cause marketing program. Running contrary to the natural assumption that women are solely attracted to cause programs, 88% of men say it's important for a brand to support a cause, 61% have purchased a brand because it supported a cause, 67% would try a brand because it supported a cause, and 55% would pay more for a brand that supported a cause.  Read more...

Visit PR Week/Barkley's Cause Survey Online page or download the survey.