Cause Marketing Research and Reports
Thanks to the thought leadership of a number of agencies and organizations, cause marketers have a rich trove of studies to dig into that shed light on consumer, employee and executive attitudes and behaviors. Be sure to check out our at-a-glance Statistics Every Cause Marketer Should Know.
These are some of the organizations that produce cause marketing-related studies or reports on a regular basis:
For nearly two decades, this agency focused primarily on cause branding and nonprofit marketing has delivered regular reports on consumer attitudes and expectations in the realm of cause marketing and cause branding in the United States. Read more
Good Scout Group
In addition to client work with both brands and nonprofits, social good consultancy Good Scout Group has recently started doing valuable industry research. Read more
The largest independent global PR firm, Edelman publishes several annual global surveys of consumer attitudes and expectations in the realm of social purpose including expectations of brands and companies. Read more
IEG Sponsorship Report
This perpetually updated online report focuses on all types of corporate sponsorship, sports, arts, cause and entertainment marketing. The majority of industry-wide sponsorship statistics (size of market, segment growth, etc.) hail from this source. Read more
Research giant Nielsen started reporting publicly on the cause marketing and social responsibility space starting in 2011. With a wide, global focus, Nielsen has released a new report approximately every two years. Read more
Through its signature methodology, PurPle (Purpose + People), MSLGROUP'S global Corporate & Brand Citizenship practice focuses on moving companies and brands from corporate social responsibility and cause marketing to collaborative social innovation.
Academic News You Can Use
Although the majority of available cause marketing research, surveys and studies deal primarily with consumer or practitioner expectations and attitudes, there have been a handful of behavioral research studies, conducted primarily at the university level. Read more
Additional Cause-Focused Reports, Studies and Research
There is no shortage of research on the intersection between companies and causes. This section provides additional research and studies on cause marketing. Read more