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MUST-READ CAUSE MARKETING ARTICLES

Most Influential Cause Marketing Campaigns

This article, written by Cause Marketing Forum president, David Hessekiel also appeared in Advertising Age’s GoodWorks section.

Thousands of programs designed to do well by doing good have been launched by businesses and nonprofits over the last 30 years. Many have been short-term and pedestrian, while others have been inspiring and impactful.

As we enter a new decade, I've tried to identify the most influential cause marketing campaigns. My hope is to educate and be educated by inspiring a dialogue on the most outstanding work in this field.  Read More

 Cause Branding in the 21st Century
In this classic article, Cone Inc. founder Carol Cone describes the benefits to companies that integrate social commitment into their business strategy and suggests best practices to develop sustainable and impactful initiatives (Carol Cone now works with Edelman public relations agency on initiatives in cause marketing, corporate social responsibility and brand citizenship).

As we enter the 21st century, it is clear that the integration of social issues and business practices was not a passing fad for the 1990s, but rather the beginning of a fundamental shift in how the world’s leading companies will use cause associations to position their organizations and brands for the future. Read More

For CMOs, Cause Marketing is a Way to Innovate in an Uncertain Time
Barkley CMO Mike Swenson explores where cause marketing is headed and suggests strategies and tactics for continuing to keep cause marketing programs authentic and transparent.

While most CMOs have laid forth their plans for 2010, many are still seeking a way to innovate in a time of uncertainty. Where are the opportunities? With the recent dramatic drops in marketing spending, there has been one category that continues to grow. Read more

 

Browse more articles in our Insights section or keep up to date on the latest cause marketing News.

 

RECOMMENDED BOOKS ON CAUSE MARKETING

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 VIDEOS WORTH YOUR WHILE


WATCH: Carol Cone Discusses the 2010 Edelman goodpurpose Study with other Edelman leaders


WATCH: Daisy Whitney from the New Media Minute discusses how companies can benefit from cause-focused campaigns using social media.




WATCH: Scott Beaudoin from MS&L Group Offer His Cause Marketing Predictions for 2011.

USEFUL LINKS

3BL Media distributes press releases, blogs, videos, podcasts, reports, newsletters and more to the growing audience of stakeholders interested in Corporate Social Responsibility (CSR) and Sustainability.

CSRWire distributes corporate social responsibility (CSR) and sustainability news.

GuideStar - Gathers and publicizes information about nonprofit organizations in the name of greater transparency.

Hoovers
Hoover's offers proprietary business information through the Internet, data feeds, wireless devices, and co-branding agreements with other online services.

onPhilanthropy is a global resource for non-profit, philanthropy and corporate social engagement professionals.