Cause Marketing Halo Awards Archive
Search Halo Awards
2006 Halo Award
GOLD: Jones New York In The Classroom: Jones Apparel Group and Fund for Teachers, New Teacher Academy, Teachers Count and Adopt-A-Classroom
Best Social Service/Education Campaign
Extensive employee and external research led Jones to make supporting teachers and children’s education the focus of its first signature cause initiative. Launched with a rich blend of promotional, fundraising and employee engagement tactics, the campaign generated trade and consumer interest for the company while helping the nonprofits attack teacher shortages, attrition, burnout and expenses.