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Do's and Don'ts of YouTube Cause Marketing Promotion

The one guarantee on YouTube is that you can't just "make it go viral". Great online video strategies take this guarantee into account and build solid content foundations that support an organization's purpose. This webinar will cover YouTube cause marketing case studies - both positive and negative - and discuss the elements in play behind the videos.

You will learn:

  • The pros and cons of incorporating video into your cause marketing campaigns.
  • Types of content strategies applicable to cause marketers.
  • The basics of the YouTube Nonprofit program.
  • Tactics for promoting cause videos and building a channel.
  • How to use analytics to boost the power of your online videos.

You Will Receive:

  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • A download of the PowerPoint presentation that accompanies this webinar

Speaker Profile

George is Founder of Whole Whale, a consulting company that helps nonprofits to leverage technology into every part of their organization to maximize impact and reduce waste. Previously George managed all online and mobile communication systems as CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies and cause. He oversaw the complete overhaul of the site (cms, architecture, skin, etc) in 2008, landing a People’s Choice Webby Award in the Youth category in 2009.

George is a self-taught techie and graduate of the University of Pennsylvania. He is a frequent speaker on not-for-profit tech issues at forums including SXSW, Google Grants Conference, U.N. Youth Summit, National Conference on Volunteering and Service, NTEN, Blog World Expo and has guest lectured at NYU and NYIT.

Other stuff: America’s Charities Board Member, Writer Huffingtonpost Impact/Technology, Founder CTOs For Good, Coach NYRR running class & City Sports for Kids

PRICE: $99 or FREE to CMF members
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