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It’s A Happening Holiday at Bloomingdale’s

November 2012, New York, NY – Bloomingdale’s is promising to make shoppers’ holiday season more happening than ever with a not-to-be-missed agenda of fashion forward gifts, charitable must-haves, limited edition pop-up shops, digital surprises, in-store celebrations, and so much more.

“Bloomingdale’s is celebrating the holiday season with a memorable shopping experience in-store and online,” says Michael Gould, chairman and CEO. “With a selection of highly coveted must-have gifts, a compelling and thoughtful cause-marketing campaign and an overall festive and exciting spirit, Bloomingdale’s is a true holiday destination that will be on the top of everyone’s wish list.”

Flipping for the Holiday Windows

The holiday season officially kicks off in NYC with the unveiling of the iconic Bloomingdale’s Lexington Avenue windows which take inspiration from Paramount Pictures’ movie, “Cirque du Soleil: Worlds Away 3D,” in theaters December 21, 2012. Spectators will enjoy five scenes from the film depicted inside the windows featuring hand painted fantasy murals and sculpted animation that magically tumbles and moves acrobatically. Don’t forget to smile, as onlookers will also have the unique opportunity to have their own image appear on a character inside the window which will then be posted on the Bloomingdale’s Facebook page (facebook.com/bloomingdales).

That’s not all that’s happening! Step into the 3D adventure while viewing the windows by downloading the Bloomingdale’s 59th & Lex app to experience an augmented reality which allows you to enter the story and interact with its scenes as they leap to life on your screen. By utilizing the app, every window offers a new surprise such as the opportunity to capture family and friends in a photograph with characters which can then be shared via email and social media, as well as unique audio sounds and vibrations.

 The must-see windows will be unveiled on Tuesday, November 13, at 5:00pm. In celebration of the grand event, Cirque du Soleil performers will be performing live on Lexington Avenue, along with other special surprises.


It’s A Page Turner

Bloomingdale’s is reinventing its Holiday catalog, with seven individual books bundled as one. Each special sized catalog will feature its own theme and a limited-edition collectable shopping bags will be introduced in-store to complement each book. The festive catalog subjects that will be: Mingle All The Way (filled with all of the party perfect essentials she’ll need to look her best this season); Dreaming of...(featuring designer and luxury goods for her); Tech The Halls (your guide to all of the latest in gadgets, gizmos, and gear); Dashing Through The Snow (loaded with great guy gifts); Making Spirits Bright (ready-to-wear and accessories in covetable new colors for her ); Winter Wonderland (filled with cozy, comfy, and collectible pieces for your home and wardrobe); Sparkle Spice & All Things Nice (beauty’s best and seasonal scents).

The Nifty Gifty catalog will follow, featuring 78 gifts handpicked to match every personality, complete with a special checklist in the back of the book and colorful signage in the store mapping out where all of the merchandise can be located, along with Good Cheer featuring a selection of great gifts under $100, among others.

Is a digital version of this spirited catalog on your wish list this season? Wait no more. Download Bloomingdale’s iCatalog app for iPad®, to access a virtual version of all of the holiday books as well as other catalogs throughout the year.

Giving is Twice as Nice
For the third year, Bloomingdale’s is proud to support the Child Mind Institute (www.childmind.org) with a special cause-related holiday marketing program. This initiative supports the Child Mind Institute's mission to transform mental health care for children around the world by finding more effective treatments for psychiatric and learning disorders, building the science of brain development and empowering families with helpful information.
  • Bloomingdale’s Little Brown Bear by Gund, $18.50 – An annual favorite, the 2012 version of this plush bear features a chic orange and lime color block sweater. $3.50 from the sale of every Little Brown Bear benefits the Child Mind Institute (CMI).
  • Celebrity designed Christopher Radko ornaments, $40 each – Exclusive ornaments personally designed by Brooklyn Decker, Cyndi Lauper, Diane von Furstenberg, Kellan Lutz, Kelly Ripa, Matt Lauer, Meryl Streep, Michelle Smith for Milly, and Rachel Zoe. 100% of the proceeds from each ornament goes to CMI.
  • VIP Auctions –Bloomingdale’s will be offering seven once-in-a-lifetime auction experiences up for bid from 11/13 – 12/13/12 at bloomingdales.com/auction, in partnership with Charitybuzz®. Bid on the opportunity to: lunch with Rachel Zoe and hang out at her showroom in Los Angeles; meet legendary handbag designer Carlos Falchi in New York City where he will personally present you with a bag from his selected favorites; dine with jewelry designer Alexis Bittar at his favorite New York City restaurant Marea, chef Michael White's newest restaurant; travel to the Cirque du Soleil headquarters for a never-before-offered exclusive tour; travel to Nice as a guest of Hugo Boss for the 2013 Monaco Grand Prix VIP race; spend a day on the set of ABC’s hit “Once Upon A Time” with the cast & crew in Vancouver, British Columbia; head to Los Angeles for a private tour of the 20th Century Fox studio lot and lunch with Billy Crystal, followed by a private screening of “Parental Guidance,” starring Crystal and Bette Midler in the Fox Executive Screening Room, topped off by the ultimate memento of your day - Bette Midler's “Parental Guidance” script signed by the cast, as well as the canvas back of the director's chair used by Midler during production which she has signed.100% of the net proceeds from these auctions benefits CMI.
Pop-Up Power Shopping

Shopping has never been more fun and easy thanks to limited-edition pop-up shops curated by Bloomingdale’s style experts. From “Tot Chef” filled with gifts for the mini gourmet, to “Forbidden City” that’s full of gifts inspired by the Far East, a special shop for pets and their owners, and even a tech shop loaded with the season’s best gadgets – these shops will target everyone on your gift giving list

Shop Bloomingdale’s 24/7, and while on-the-go!

Just like the North Pole, bloomingdales.com is on-call 24/7 to make your holiday shopping a breeze. Bloomingdale’s style experts took out the guess with hand selected round-ups of the top gifts for everyone on your list. Also look for limited-edition virtual pop-up shops from Burberry, Kate Spade, Marc by Marc Jacobs, and MICHAEL Michael Kors.

While you’re there, be sure to visit bloomingdales.com/holidaybear and send a personalized holiday e-card to all of your family and friends. Send an e-card 11/8-12/24/12, and you will be entered for a chance to be one of 10 lucky winners to receive a $500 Bloomingdale's gift card and the Little Brown Bear. For every e-card sent, Bloomingdale's will donate $1 to the Child Mind Institute (up to $5,000).

Running out of time? Shop on-the-go with the Bloomingdale's Big Brown Bag app for your iPhone® or AndroidTM device.

Still not sure what to buy? A Bloomingdale’s gift card is a sure to a put a smile on anyone’s face! Or consult one of our Personal Shoppers who make gift giving a breeze, and best of all the service is complimentary.

About Bloomingdale’s

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 12 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, Nevada, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow Bloomingdale's on Facebook or Twitter, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

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