The Cause Marketing Resource Center

It was 21 years ago today (approximately) that cause marketing was first unleashed on America’s teeming shores in the form of the 1983 American Express Statue of Liberty Restoration campaign.

To celebrate cause marketing’s 20th anniversary and promote its continued development, we’ve produced the CMF Resource Center to provide one-stop access to helpful information from a wide variety of sources.

Cause marketing is the domain of many types of players and the information we’ve collected reflects that. Some is analytical, some is promotional, some takes a business perspective, some a nonprofit point of view, some is written in the parlance of public relations, some in the language of consumer promotion. We hope you’ll find it all useful.

Finally, our offerings are extensive, but not exhaustive and far from perfect. If you’ve got valuable information or corrections to share, please contact us at info@causemarketingforum.com