Corporate Philanthropy Faces Challenges
Bradley Googins, Executive Director, Boston College Center for Corporate Citizenship

In this Philanthropy Journal essay, Googins argues that in this age of easy internet access to all sorts of corporate information "companies have little control over the public debate and ultimately how the public will respond." In light of that "(t)hey need to be more effective in using what they do control -- setting their business strategy and requiring rigor in integrating philanthropy across the company."