Cause Marketing News

• Farmers(R) Helps Students Fulfill Their Big Dreams
  Farmers Insurance Group of Companies has committed to be a sponsor again this year of the 2008 United Negro College Fund (UNCF) Los Angeles Walk for Education. The event attracts more than 3000 walkers and supporters including Farmers, supporters of the UNCF, corporations, churches, community-based organizations and other volunteers. The Walk for Education is a very family-oriented event full of entertainment, celebrities, great food, and recreation. The Walk for Education will take place this year in beautiful Exposition Park, Saturday, May 17 at 8:30 a.m. On-site registration will be from 7:00 - 8:30 a.m. (5/13/2008)  permalink
• American Express and The National Trust for Historic Preservation Announce Historic New Orleans Sites Chosen to Receive Restoration Grants
  American Express and the National Trust for Historic Preservation today announced five historic New Orleans sites chosen to receive preservation grants for restoration projects. As part of the Partners in Preservation program launched in New Orleans last month, American Express and the National Trust for Historic Preservation focused specifically on historic sites responsible for bringing the local community together in neighborhoods impacted by Hurricane Katrina. People who live in the local New Orleans community and across the country participated in the initiative by sharing stories, photos and comments about these historic sites. (5/13/2008)  permalink
• MasterCard Foundation Launches Scholars Program to Expand Training of Microfinance Professionals
  The MasterCard Foundation launched its Scholars Program today by awarding grants totaling $600,000 to six leading microfinance training institutes. The program will fund 200 scholarships for staff working in microfinance in Africa, Asia, Eastern Europe, Latin America and the Middle East to participate in management and professional development courses. (5/13/2008)  permalink
• Jessica Biel and Social Entrepreneur Jon Biel Launch Make The Difference Network -- a Cause-Oriented Social Network to Connect Individuals to Nonprofits
  Today, Jessica Biel and her father, Jon Biel, have launched Make The Difference Network (MTDN) at www.MTDN.com. Social entrepreneur Jon Biel, in collaboration with cause marketing evangelist Kent McBride, co-founded MTDN to create a cause-oriented social network that connects nonprofit organizations with caring individuals and businesses. (5/5/2008)  permalink
• Oxfam America is Selected by eBay Foundation for Unique Online Giving Campaign
  Oxfam America and eBay Foundation, the charitable arm of eBay Inc., announced the launch of Community Gives, an online fundraising campaign designed to support Oxfam's work of bringing clean water to communities in Ethiopia and Zambia. (4/30/2008)  permalink
• 'FEED 100 Bag' to Feed Hungry School Children in Rwanda; Debuts Exclusively at Whole Foods Market(R)
  FEED Projects, a socially minded business with hopes of feeding the world, and Whole Foods Market (Nasdaq: WFMI), the leading natural and organic foods supermarket, announced today the new FEED 100 reusable shopping bag will be available exclusively at Whole Foods Market stores throughout the United States, Canada and the United Kingdom on May 1. Each bag purchased for $29.99 will help provide 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program's (WFP) School Feeding Program. (4/29/2008)  permalink
• Build-A-Bear Workshop Cele-bear-ates Arbor Day with Friendship Forest Planting and Donation to the Arbor Day Foundation
  Build-A-Bear Workshop® will cele- ear-ate Arbor Day by partnering with the Arbor Day Foundation to plant nearly 220,000 trees in forests throughout the U.S. and 25,000 in Canada this spring. In addition, the Build-A-Bear Workshop Foundation will donate $5,000 to the Arbor Day Foundation, whose mission is to encourage people to plant, nurture and celebrate trees. (4/25/2008)  permalink
• Corporate Foundation Giving Reaches an Estimated $4.4 Billion
  Giving by corporate foundations increased 6.6 percent in 2007 to an estimated $4.4 billion, according to Key Facts on Corporate Foundations, a new summary report released by the Foundation Center. Looking ahead, slightly more than half of corporate foundations surveyed (54 percent) expect their giving to increase in 2008. (4/24/2008)  permalink
• Children's Safe Drinking Water Program Provides One Billionth Liter of Clean Water
  The Children's Safe Drinking Water Program celebrated the creation of its one billionth liter of clean drinking water today at a rural clinic near Ibadan, Nigeria. Using a packet of water clarification and disinfectant developed by Procter & Gamble (NYSE: PG), former P&G Chief Executive Officer, President and Chairman, John Pepper, helped transform cloudy contaminated water into clear, clean drinking water in a matter of minutes before a crowd of local residents and Nigerian officials. (4/22/2008)  permalink
• New Manhattan Mini Storage Campaign Takes On Carriage Horse Cruelty, Anti-Gay Violence, Abortion Rights
  Manhattan Mini Storage will officially enter the realm of cause marketing with their new "Save more than your stuff..." advertising campaign. The series of five advertisements each focuses on a Manhattan-based charity. The company has committed to donating a total of $200,000 over the next 6 months, beginning with a $25 donation for each rental. New customers will be able to choose from the list of five charities, including: The Coalition to Ban Horse-Drawn Carriages, Planned Parenthood of NYC, Animal Haven, The NYC Gay & Lesbian Anti-Violence Project, and Citymeals-on-Wheels. (4/20/2008)  permalink

More CM News

Online Tools

• A Free Advertising Week Panel 9/27/07 in NYC on Pink Ribbon Campaigns
  Now more than ever, marketers are realizing the power behind cause branding. Join this panel of experts who began championing one of the original consumer causes— breast cancer—more than two decades ago. With so many philanthropic endeavors launching every year, discover how the power of pink remains relevant to consumers. Hosted by Lee Jeans and The Entertainment Industry Foundation, leaders from BMW, KitchenAid, the Avon Foundation and Target Corporation will reveal how to make your cause campaign sustainable. Moderated by Suzanne Vranica of The Wall Street Journal.
  
  The panel takes place Thursday, September 27th from 12:00-1:30 at The Paley Center for Media, 25 W. 52nd Street. Registration for the event is free on www.advertisingweek.com  permalink
• Communicating for Good
  "Communicating for Good" is an online resource produced by Corporate Culture, the UK's leading cause-related agency. It offers hundreds of best practice examples of "trust related market": companies communicating directly with their customers to win their trust. permalink
• Craig's List Foundation Nonprofit Boot Camp in New York on 9/17/07
  Craig's List Foundation will sponsor a full-day series of workshops on how to create and run vibrant nonprofits. permalink
• Google Grants
  Google Grants offers Google AdWords advertising to nonprofit organizations for three months or more. permalink
• Guide to Cause Related Activity in the Restaurant Industry
  QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But in February 2008 the editors decided to step up their efforts, and the decision was made to consolidate these stories in one place so readers, could easily learn about what the industry is doing when it comes to giving back.  permalink
• Guidestar
  For businesses researching potential nonprofit partners or nonprofits checking out the competitin, Guidestar is a good place to start. It provides free, easy access to charity profiles. permalink
• Hoover's
  This website offers free and pay information about companies, industries, people and products. A free look at one of its capsule company profiles is a great place for a nonprofit to start researching a potential business partner. permalink
• Leaders Magazine Interviews 17 CEOs on CSR
  Among the notables offering thoughts on companies and causes are the chiefs of Verizon, ExxonMobil, the NBA, Time Warner, Zurich Financial, Trump and Keyspan.  permalink
• Listmania -- Rankings of Corporate CSR
  A strong indicator of the attention being paid to corporate social responsibility is the expanding world of "Top 100"-type lists companies are vying to get on. SocialFunds.com has done us all a favor with this wrap-up of the many CSR-related lists in the marketplace today. permalink
• OnPhilanthropy.com
  onPhilanthropy.com is the home of several outstanding e-newsletters rich with information on corporate giving, nonprofit marketing and related topics. permalink
• The 2005 State of Corporate Citizenship Study
  For insights into business attitudes toward the private sector's role in society, check out this report just issued by The Center for Corporate Citizenship at Boston College. permalink
• The Charity Guide: Great tool for finding local charities
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