Cause Marketing News

• CVS Caremark Employees Raise $1 Million and Increase Awareness for Children with Disabilities through Easter Seals Walk With Me Events Nationwide
  This year, thousands of CVS Caremark associates across the country will participate in Easter Seals Walk With Me events as part of the CVS Caremark All Kids Can(TM) program, one of the country's largest corporate commitments to children with disabilities. Easter Seals was selected as an All Kids Can national partner when the company introduced the program in 2006 (6/20/2008)  permalink
• CVS/pharmacy Kicks Off Annual ALS Fundraising Campaign in Stores Nationwide
  This week, CVS/pharmacy begins its annual in-store fundraising campaign to support the fight against ALS. Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance amyotrophic lateral sclerosis (ALS) research. To date, CVS/pharmacy has raised more than $10 million in its stores -- one $1 donation at a time -- to support the funding of new clinical trials with the hope of discovering a treatment or cure for this devastating disease. This year's campaign runs through June 28. (6/12/2008)  permalink
• Mcdonald's(R) and Conservation International Team Up to Protect China's Panda Habitats
  McDonald's is proud to announce its support of Conservation International’s (CI) program to protect wild pandas – one of the Earth’s most threatened species. This latest initiative builds on the 20 year partnership between the two organizations to create positive environmental solutions for our planet. (6/10/2008)  permalink
• 2008 RedBrick Pizza's Charity Cafe(TM) Benefits American'Go Red' Campaign Heart Association
  RedBrick Pizza Worldwide and its participating franchises throughout North America and Canada are sponsoring a nationwide "Go Red" Charity Cafe(TM) campaign this summer to help raise awareness and reduce the occurrence of heart disease and strokes. (6/9/2008)  permalink
• Farmers Insurance Group(R) Raises More Than $3.2 Million in a Single Day for the March of Dimes
  For the second consecutive year, Farmers Insurance Group(R) agents, district managers, and employees have shattered the single-day fundraising record in March of Dimes history -- raising more than $3.2 million on Tuesday, June 3. The Farmers Insurance team all across the country held fundraisers and other events to best last year's total, which was the March of Dimes single-day record, of more than $2.7 million. (6/5/2008)  permalink
• Farmers Insurance Group(R) Raises More Than $3.2 Million in a Single Day for the March of Dimes
  For the second consecutive year, Farmers Insurance Group(R) agents, district managers, and employees have shattered the single-day fundraising record in March of Dimes history -- raising more than $3.2 million on Tuesday, June 3. The Farmers Insurance team all across the country held fundraisers and other events to best last year's total, which was the March of Dimes single-day record, of more than $2.7 million. (6/5/2008)  permalink
• Novo Nordisk 'Changing Diabetes' Bus Reaches San Fran
  The arrival of the 59-foot, interactive mobile showroom and 20,000-square foot village this weekend coincides with the American Diabetes Association's annual meeting taking place at the Moscone Center. The bus stopped in New York last November to commemorate the first United Nations-sanctioned World Diabetes Day and has since made several additional stops on its way to San Francisco. (6/5/2008)  permalink
• McDonald's Kicks Off Latest Round Of Kung Fu Marketing
  In another example of impressively integrated worldwide marketing and timing, McDonald's latest massive movie tie-in, with DreamWorks Animation SKG's "Kung Fu Panda," is breaking just two months before the kickoff of the Olympics in Beijing--for which, of course, McDonald's is the official restaurant/food service sponsor. From June 6 through July 3 in McDonald's restaurants in North America, and then rolling out across the world, McDonald's "Kung Fu Panda" Happy Meal program will treat kids with a toy of one of eight animal characters from the film each time they purchase a Happy Meal. (6/5/2008)  permalink
• Walgreens to Continue Extensive Product Donation Program Supporting America’s Second Harvest and its Affiliates
  Walgreens (NYSE, NASDAQ: WAG), the nation’s largest drugstore chain, has renewed its commitment to donate discontinued and mildly distressed products from its distribution centers to America’s Second Harvest, a nationwide network of food banks. Last year, the initiative garnered nearly six million pounds of products, providing approximately eight million people in need with food and a wide range of personal items. (6/4/2008)  permalink
• Villa become first top British club to put a charity on their shirts
  In an era when professional football clubs are increasingly keen to maximise every money-making opportunity, Aston Villa have refreshingly bucked the trend by forfeiting £2m in sponsorship revenue in favour of carrying the name of a charity on their shirts from the start of next season. The 12-month partnership with Acorns Children's Hospice means Villa will become the first Premier League club to support a charity as opposed to endorsing a commercial sponsor. (6/4/2008)  permalink
• Marketing Symbolism 101: Polar Bears Rock
  Trends] While the move might not seem like a big deal to most consumers, the environmental marketing cognoscenti say it potentially could have a hefty impact in communicating the impact of global warming to a mass market that still doesn't quite believe such a thing exists. "The polar bear is the poster boy of climate change," says Hugh Hough, founder of Green Team. (5/23/2008)  permalink
• Miller Lite Bottle Caps Equal Cash for MDA This Summer
  Miller Brewing Company will donate 10 cents to the Muscular Dystrophy Association (MDA) for every Miller Lite bottle cap collected now through Sept. 1, 2008, as part of the brand's "Better. Bolder. Summer" promotion. Miller Lite, the "ultimate light beer," is the official beer sponsor of this summer's Harley-Davidson 105th anniversary celebration. (5/22/2008)  permalink
• Mobile Giving Foundation Creates a New Way of Contributing to the World through Mobile Phones
  The Mobile Giving Foundation (MGF) today announced that Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, through its Wireless ReachTM initiative, has become the organization’s founding patron to fulfill the MGF’s mission to create a single "mobile giving channel" that allows more than 250 million wireless users in the U.S. to make charitable contributions instantly through SMS from their cell phones. (5/19/2008)  permalink
• KPMG and First Book Team to Provide New Books to Children in Need Nationwide
  First Book, the award-winning nonprofit organization placing new books into the hands of children in need, announces the launch of a collaboration with KPMG LLP, the U.S. audit, tax and advisory firm. KPMG has contributed $250,000 and sponsored the distribution of more than 200,000 brand new books to children from low-income families nationwide in 2008. (5/19/2008)  permalink
• Humana Brings Freewheelin Bike Sharing Effort to U.S. Cities
  Humana Inc. (NYSE: HUM) today announced that it is implementing – or better yet, pedaling – a new national initiative that capitalizes on an emerging global municipal trend promising to improve the health of residents and the environment. The program, which will debut in major U.S. cities, corporations and universities, is as simple as riding a bike. (5/15/2008)  permalink
• FUZE BEVERAGE JOINS IN THE RACE FOR THE CURE
  FUZE Beverage proudly announces its commitment to bring breast cancer awareness and education to consumers worldwide. FUZE will join the Susan G. Komen Race for the Cure® Series for 2008 and 2009 as a National Series Sponsor and bring a healthy ‘infuzion’ of positive energy to the race series and the breast cancer movement. (5/13/2008)  permalink
• MasterCard Foundation Launches Scholars Program to Expand Training of Microfinance Professionals
  The MasterCard Foundation launched its Scholars Program today by awarding grants totaling $600,000 to six leading microfinance training institutes. The program will fund 200 scholarships for staff working in microfinance in Africa, Asia, Eastern Europe, Latin America and the Middle East to participate in management and professional development courses. (5/13/2008)  permalink
• Farmers(R) Helps Students Fulfill Their Big Dreams
  Farmers Insurance Group of Companies has committed to be a sponsor again this year of the 2008 United Negro College Fund (UNCF) Los Angeles Walk for Education. The event attracts more than 3000 walkers and supporters including Farmers, supporters of the UNCF, corporations, churches, community-based organizations and other volunteers. The Walk for Education is a very family-oriented event full of entertainment, celebrities, great food, and recreation. The Walk for Education will take place this year in beautiful Exposition Park, Saturday, May 17 at 8:30 a.m. On-site registration will be from 7:00 - 8:30 a.m. (5/13/2008)  permalink
• American Express and The National Trust for Historic Preservation Announce Historic New Orleans Sites Chosen to Receive Restoration Grants
  American Express and the National Trust for Historic Preservation today announced five historic New Orleans sites chosen to receive preservation grants for restoration projects. As part of the Partners in Preservation program launched in New Orleans last month, American Express and the National Trust for Historic Preservation focused specifically on historic sites responsible for bringing the local community together in neighborhoods impacted by Hurricane Katrina. People who live in the local New Orleans community and across the country participated in the initiative by sharing stories, photos and comments about these historic sites. (5/13/2008)  permalink
• Jessica Biel and Social Entrepreneur Jon Biel Launch Make The Difference Network -- a Cause-Oriented Social Network to Connect Individuals to Nonprofits
  Today, Jessica Biel and her father, Jon Biel, have launched Make The Difference Network (MTDN) at www.MTDN.com. Social entrepreneur Jon Biel, in collaboration with cause marketing evangelist Kent McBride, co-founded MTDN to create a cause-oriented social network that connects nonprofit organizations with caring individuals and businesses. (5/5/2008)  permalink
• Munchkin's Project Pink champions breast exams
  Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam. (5/1/2008)  permalink
• Oxfam America is Selected by eBay Foundation for Unique Online Giving Campaign
  Oxfam America and eBay Foundation, the charitable arm of eBay Inc., announced the launch of Community Gives, an online fundraising campaign designed to support Oxfam's work of bringing clean water to communities in Ethiopia and Zambia. (4/30/2008)  permalink
• 'FEED 100 Bag' to Feed Hungry School Children in Rwanda; Debuts Exclusively at Whole Foods Market(R)
  FEED Projects, a socially minded business with hopes of feeding the world, and Whole Foods Market (Nasdaq: WFMI), the leading natural and organic foods supermarket, announced today the new FEED 100 reusable shopping bag will be available exclusively at Whole Foods Market stores throughout the United States, Canada and the United Kingdom on May 1. Each bag purchased for $29.99 will help provide 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program's (WFP) School Feeding Program. (4/29/2008)  permalink
• Build-A-Bear Workshop Cele-bear-ates Arbor Day with Friendship Forest Planting and Donation to the Arbor Day Foundation
  Build-A-Bear Workshop® will cele- ear-ate Arbor Day by partnering with the Arbor Day Foundation to plant nearly 220,000 trees in forests throughout the U.S. and 25,000 in Canada this spring. In addition, the Build-A-Bear Workshop Foundation will donate $5,000 to the Arbor Day Foundation, whose mission is to encourage people to plant, nurture and celebrate trees. (4/25/2008)  permalink
• Corporate Foundation Giving Reaches an Estimated $4.4 Billion
  Giving by corporate foundations increased 6.6 percent in 2007 to an estimated $4.4 billion, according to Key Facts on Corporate Foundations, a new summary report released by the Foundation Center. Looking ahead, slightly more than half of corporate foundations surveyed (54 percent) expect their giving to increase in 2008. (4/24/2008)  permalink
• Children's Safe Drinking Water Program Provides One Billionth Liter of Clean Water
  The Children's Safe Drinking Water Program celebrated the creation of its one billionth liter of clean drinking water today at a rural clinic near Ibadan, Nigeria. Using a packet of water clarification and disinfectant developed by Procter & Gamble (NYSE: PG), former P&G Chief Executive Officer, President and Chairman, John Pepper, helped transform cloudy contaminated water into clear, clean drinking water in a matter of minutes before a crowd of local residents and Nigerian officials. (4/22/2008)  permalink
• New Manhattan Mini Storage Campaign Takes On Carriage Horse Cruelty, Anti-Gay Violence, Abortion Rights
  Manhattan Mini Storage will officially enter the realm of cause marketing with their new "Save more than your stuff..." advertising campaign. The series of five advertisements each focuses on a Manhattan-based charity. The company has committed to donating a total of $200,000 over the next 6 months, beginning with a $25 donation for each rental. New customers will be able to choose from the list of five charities, including: The Coalition to Ban Horse-Drawn Carriages, Planned Parenthood of NYC, Animal Haven, The NYC Gay & Lesbian Anti-Violence Project, and Citymeals-on-Wheels. (4/20/2008)  permalink
• MLB, Bayer Make Pact to Battle Prostate Cancer
  Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts. One A Day and MLBP will donate $10 to the Prostate Cancer Foundation for each strikeout recorded in MLB regular season and playoff games this season. (That number will likely exceed 30,000 strikeouts this year.) As part of the “One A Day presents MLB Strikeout Prostate Challenge, the vitamin brand also pledged to make a $1 million contribution to the PCF if a major league pitcher breaks the record of 20 strikeouts in a nine-inning game this season. (4/10/2008)  permalink
• Bausch & Lomb Thinks 'Pink' in New Campaign
  Bausch & Lomb is going pink with its 2008 advertising campaign to help the Susan G. Komen Foundation raise money for the fight against breast cancer. (4/9/2008)  permalink
• Jewelry Television(R) Creates Tanzanian Relief Fund
  Jewelry Television(R) announced that the network has created a Tanzanian Relief Fund to support people affected by the flooding disasters in the Arusha and Manyara regions of Tanzania, Africa. Between April 1 and April 12, the network will donate 2 percent of the purchase price of each tanzanite sale to the American Red Cross. Jewelry Television(R) is one of the largest retailers of this rare, blue gemstone and is committed to providing support in response to this disaster. (4/9/2008)  permalink
• Rebuilding Together Announces 20th Annual National Rebuilding Day
  WASHINGTON, DC (April 08, 2008) — On April 26th thousands of low-income homeowners will have something to celebrate. Rebuilding Together, the nation’s leading nonprofit working to preserve affordable homeownership and revitalize communities will undertake the 20th annual National Rebuilding Day. Several major national corporate sponsors are on board to support National Rebuilding Day including Sears with Heroes at Home helping military families and veterans, the American Petroleum Institute supporting energy efficiency in home rehabilitation, and Lowe’s, sponsor of the Safe & Healthy Homes initiative. (4/8/2008)  permalink
• Goosie Cards Donates to Autism Speaks(TM)
  Goosie, LLC announced that they will support Autism Awareness Month with a donation of 15% of all online sales in April to Autism Speaks(TM), in addition to a special discount program they are offering for families with autistic children. Goosie is the market leader for custom flash cards, called Goosie Cards(R) (http://goosiecards.com). (4/2/2008)  permalink
• Jiffy Lube(R) Raises $1 Million for American Heart Association's Go Red For Women(TM) Movement to Fight Heart Disease
  Jiffy Lube presented Lyn Hughes from the American Heart Association with a $1 million check benefiting the Go Red For Women(TM) movement at the Jiffy Lube International 2008 Convention and Trade Show. More than 1,750 Jiffy Lube service centers participated in the Jiffy Lube Maintenance Partners for Life campaign, which raised awareness and funds for heart disease prevention. The two-month program ends March 31. (3/31/2008)  permalink
• Barneys New York Co-op, Loomstate and Sundance Channel Announce Launch of National T-Shirt Recycling Program
  As part of the Season 2 kick-off of "The Green" on Sundance Channel, the network has partnered with Barneys New York and the eco-chic fashion brand Loomstate to launch a first of its kind, national T-shirt recycling program. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys' locations nationwide. Loomstate will "re-fashion" the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008. Participating consumers will receive a 20% discount on women's Loomstate for Barneys Green and men's Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet. (3/31/2008)  permalink
• Progressive Insurance Automotive X Prize Announced
  NEW YORK (March 20, 2008) – Today at the New York International Auto Show, the X PRIZE Foundation and Progressive (NYSE:PGR) jointly announced the company’s Title Sponsorship of the Progressive Insurance Automotive X PRIZE competition and its funding of the $10 million prize purse.
  
  The newly renamed Progressive Automotive X PRIZE is an international competition designed to inspire a new generation of viable, super fuel-efficient vehicles. The independent and technology-neutral competition is open to teams from around the world that can design, build and bring to market 100 MPGe (miles per gallon energy equivalent) vehicles that people want to buy, and that meet market needs for price, size, capability, safety and performance. (3/31/2008)  permalink
• CVS/pharmacy and the National Council on Aging Extend 'Prescription for Better Health' Partnership
  At the Aging in America Conference today in Washington, D.C., CVS/pharmacy and the National Council on Aging (NCOA) announced a three-year extension of their partnership created to improve the health and well-being of older Americans. Their joint "Prescription for Better Health" program, underway since 2007, provides improved access to health education and senior benefits through the nationwide networks of over 6,300 CVS/pharmacy stores and NCOA's Senior Center members and other affiliated community-based organizations. (3/27/2008)  permalink
• Audubon and Toyota Announce Five-Year Alliance to Promote Conservation Action and Grow Leaders of Tomorrow
  The National Audubon Society and Toyota today launched TogetherGreen, a nationwide Audubon program to fund conservation projects, train environmental leaders, and offer volunteer opportunities to significantly benefit the environment. (3/26/2008)  permalink
• Carpet One Floor & Home Continues Making Dramatic Strides in Funding Breast Cancer Research and Awareness
  Now in its fourth year, Carpet One Floor & Home once again rolls out the welcome mats for breast cancer research and awareness with the Spring 2008 Carpet One Floor & Home Welcomes Your Support Campaign. Store locations throughout North America continue raising funds through the sale of exclusive, limited edition pink ribbon welcome mats specially designed for Carpet One Floor & Home. Twenty-five percent of U.S. sales go to The Breast Cancer Research Foundation (BCRF), while 25% of sales in Canada go to Canadian Cancer Society (CCS) breast cancer research and support programs. (3/24/2008)  permalink
• X PRIZE Foundation & Progressive Insurance Join Forces to Officially Announce the $10 Million Progressive Automotive X PRIZE
  Today at the New York International Auto Show, the X PRIZE Foundation and Progressive (NYSE:PGR) jointly announced the company’s Title Sponsorship of the Progressive Insurance Automotive X PRIZE competition and its funding of the $10 million prize purse (3/20/2008)  permalink
• Six Flags Community Outreach Program Announced
  (CSRwire) NEW YORK, NY - March 20, 2008 - /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE: SIX) announced today the launch of Six Flags Friends, a series of programs throughout the Six Flags family of parks created to make a difference in communities by encouraging local involvement, supporting the mission of various non-profit organizations, and bringing the thrill of Six Flags to children and families across North America. (3/20/2008)  permalink
• Starbucks Foundation Awards US$2 Million from the Ethos Water Fund to Help Improve the Lives of People in Water-Stressed African Communities
  Starbucks Coffee Company (NASDAQ: SBUX) today announced the Starbucks Foundation is making two new grant commitments to help support water, sanitation and hygiene education programs in water-stressed African communities. Over a three-year period, CARE and Project Concern International will each receive US$1 million from the foundation’s Ethos Water Fund. Collectively, the organizations' efforts are expected to benefit an estimated 54,000 people who currently lack access to clean water and sanitation services. (3/13/2008)  permalink
• Big Brothers Big Sisters Benefits from Rent-A-Center Fund-Raiser
  Rent-A-Center is raising funds for Big Brothers Big Sisters at its 3,000 stores in the United States and Puerto Rico. Customers and area residents can donate one dollar and sign a colorful paper egg in any Rent-A-Center store until March 22. Money raised at each store will go back to the closest Big Brothers Big Sisters agency. (3/11/2008)  permalink
• Wal-Mart Gave Over $296 million in 2007
  BENTONVILLE, Ark., Feb. 25, 2008 – In honor of National Corporate Philanthropy Day, today Wal-Mart Stores Inc. announces that the company and its Foundation gave $296 million in 2007 – $5.6 million per week – benefiting more than 4,000 U.S. communities. Donations last year reflected a $23 million increase over giving in 2006. (3/10/2008)  permalink
• Avon Launches Global Fundraising Product to Fight Domestic Violence
  AVON PRODUCTS INC., WHICH HAS long made women's causes a core part of its brand platform, is launching its first global fund-raising product: A little blue bracelet designed to prevent domestic violence. (3/7/2008)  permalink
• "Fly with us. Read with Kids." Campaign Takes to the Skies
  US Airways (LCC) has joined with Reading Is Fundamental (RIF) to launch a new early childhood literacy campaign, "Fly with US. Read with Kids," which features a free children's book for passengers traveling domestically during March, the online "Read with Kids Challenge," and support of RIF programs serving young children across the nation. (2/29/2008)  permalink
• It's Pur & Simple: Save Money, Improve Lives
  In newspapers throughout the country this weekend over 50 million consumers will find a way to "Give Pur Water" by simply redeeming coupons for their favorite Proctor & Gamble (NYSE: PG) products. (2/28/2008)  permalink
• National Pork Board Partners With Share Our Strength(R) to Fight Childhood Hunger
  The National Pork Board (NPB), representing America's more than 70,000 pork producers, announces its partnership with Share Our Strength(R), a national organization working to make sure no kid in America grows up hungry. NPB is proud to be the official protein sponsor of Share Our Strength's 2008 Taste of the Nation(R) events in six cities: -- Atlanta (May 1) -- Chicago (June) -- Houston (May 4) -- Charlotte, N.C. (April 16) -- Dallas (June) -- New Orleans (July 13) (2/26/2008)  permalink
• NetSuite Launches NetSuite Giving
  NetSuite Inc. (NYSE: N), a leading vendor of on-demand, integrated business management software suites that include Accounting / Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Ecommerce software for small and midsized businesses and divisions of large companies, today launched NetSuite Giving, a philanthropic initiative designed to revolutionize the operations of charities and social enterprises, just as NetSuite has helped to revolutionize the business operations of its small and mid-sized business customers. (2/22/2008)  permalink
• One Warm Coat, Good Morning America & Burlington Coat Factory Partners Raise 175,125 Coats for Those In Need
  One Warm Coat, the only national non-profit organization supporting local coat drives today announced that the first ever Warm Coats & Warm Hearts Coat Drive has raised 175,125 coats. The partnership between One Warm Coat, ABC's "Good Morning America" and Burlington Coat Factory has made great strides in achieving the goal of ensuring anyone who needs a coat has one. (2/20/2008)  permalink
• Wrigley’s Teams with NBA to Fight Child Abuse
  The Wm. Wrigley Co. and National Basketball Association Cares, the charitable arm of the NBA, have introduced a charitable initiative to combat child abuse. Wrigley’s “Double-Double Challenge” is a campaign designed to support Prevent Child Abuse America, a national nonprofit advocacy group. Through April 16, Wrigley’s will donate $50 to PCA America each time an NBA player records a “double-double” in a game, that is, double-digit numbers in any statistical category (e.g., points and assists). (2/20/2008)  permalink
• Companies with Buoyant Share Prices are More Proactive on Corporate Sustainability Issues
  Global companies that have delivered strong share price growth over the past three years are more proactive on corporate sustainability issues than those that have seen their share price stagnate or decline, according to a major new research report from the Economist Intelligence Unit. (2/12/2008)  permalink
• Doing Well by Doing Good: IBM Study Says Businesses Seeking Growth Through Social Responsibility
  Companies believe that when they are more open with stakeholders and place social responsibility at the core of their business strategy they will be more competitive, attract and retain the best talent, and gain access to new business opportunities, says a global study released today by IBM. (2/12/2008)  permalink
• Edelman Launches Global Corporate Responsibility & Sustainability Communications Report
  Transparency in communications is a key indicator of a socially responsible company – more important than philanthropy or NGO partnerships – according to a landmark corporate responsibility and sustainability communications report launched today by Edelman, the world's largest independent public relations firm. (2/11/2008)  permalink
• More Companies Thinking Strategically About Volunteerism: AP
  As more employees see volunteer work as a way to learn new skills or move their careers forward, more offer time off for volunteer projects and seek projects that fit strategically with their business. (2/7/2008)  permalink
• One Million PLAYSTATION(R)3 Users Participate in Folding@home Research Project
  Sony Computer Entertainment Inc. (SCEI) today announced that since PLAYSTATION(R)3 (PS3(R)) took part in Stanford Universit's Folding@home(TM) project on March 22, 2007, the total number of registered users has reached over one million users. This equates to roughly 3,000 PS3 users registering for Folding@home per day or 2 new registered users every minute worldwide. (2/4/2008)  permalink
• Finish Line Youth Foundation Raises a Record $1,044,036 Through Annual In-Store Holiday Campaign Funds to Benefit Youth Athletic Programs and Camps
  The Finish Line, Inc. (Nasdaq: FINL), an Indianapolis-based athletic specialty retailer, concluded its 11th annual holiday fund-raising campaign through its Finish Line Youth Foundation with record results of $1,044,036. Finish Line store associates and managers collected customer donations in 701 Finish Line stores across the country. (1/29/2008)  permalink
• Jiffy Lube(R) Aims to Raise $1 Million for American Heart Association's Go Red For Women(TM) Movement
  Jiffy Lube today announces its first-ever, nationwide cause-related campaign to support the American Heart Association's Go Red For Women movement in its fight to help eradicate heart disease. (1/28/2008)  permalink
• Wrigley Keeps Kids Smiling Through Donation to American Dental Association Program
  In honor of National Children's Dental Health Month this February, the Wm. Wrigley Jr. Company (NYSE: WWY) is donating $100,000 plus 10 percent of February gross sales in the U.S. (up to another $100,000) of Orbit(R), Extra(R) and Eclipse(R) sugar-free gums to Give Kids A Smile(R), an annual American Dental Association (ADA) program that provides free oral health education, screening and treatment services to hundreds of thousands of children in need.* (1/28/2008)  permalink
• Good Morning America, Burlington Coat Factory & One Warm Coat Team Up
  Dec 6 2007 -- ABC News' "Good Morning America" has joined forces with Burlington Coat Factory and the non-profit organization, One Warm Coat, for the Good Morning America Warm Coats and Warm Hearts Drive running through Jan. 31, 2008. "Good Morning America" will reach out to its viewers across the country to donate gently worn coats to Burlington Coat Factory's 379 stores. In addition, "Good Morning America" will also have bins inside and outside of its Times Square Studios in New York City for donations. (1/10/2008)  permalink
• Clorox and Amphibian Ark Fight Frog Extinction
  (CSRwire) OAKLAND, CA -- (MARKET WIRE) -- 12/13/07 -- The Clorox Company (NYSE: CLX) has signed on as the first official corporate sponsor of Amphibian Ark's "2008 Year of the Frog," a campaign to raise public awareness and funds to help avert the pending amphibian extinction crisis. "2008 Year of the Frog" is a globally coordinated campaign -- led by the non-profit coalition Amphibian Ark -- to engage zoos, aquariums, corporate partners, governments, and the public in an effort to rescue endangered amphibian species that cannot be saved in the wild. Click for more details and a video on this partnership. (1/6/2008)  permalink
• Timberland Selects Cone as AOR
  BOSTON (January 3, 2008) – The Timberland Company has selected Cone as its strategic communications agency partner of record following a competitive review. Cone will develop a strategy and integrated communications plan for the brand both in the U.S. and international markets, utilizing a cross functional team drawn from the agency’s brand marketing and corporate responsibility disciplines. (1/3/2008)  permalink
• Disney's Club Penguin Raises $1 Million in Virtual Reality: Promo
  More than 2.5 million users who took part in the “Coins for Change” promotion between December 14 and 24 agreed to donate two billion virtual coins they earned by playing games on the popular Arctic-themed children’s Web site. Members could choose to donate those coins—which are usually spent to buy gear and apparel for their penguins avatars—to funds devoted to one of three charities protecting the environment, improving pediatric medical care or helping children in developing countries. (1/1/2008)  permalink
• Thinking More Globally, Giving Less Locally
  AOL is scaling back its philanthropic contributions in the Washington region as it reinvents itself as a global Internet advertising firm. This month, AOL cut funding to the Loudoun Foundation's annual summer music festival, an event it co-founded and to which it donated $60,000 to $80,000 each year. The company previously shuttered its AOL Aspires grant program, which funded activities for scores of local schools, and halted its annual pledge to Greater D.C. Cares. Loudoun Youth Inc. received what it regards as its last AOL check this year. And AOL has eliminated a community investment office through several rounds of layoffs. (12/18/2007)  permalink
• Kettle Foods Chips In For Wildlife
  Join Kettle Foods in protecting wildlife when you create an NWF Certified Wildlife Habitat™ yard. When you certify your yard, Kettle Foods will chip in an extra dollar to National Wildlife Federation in support of wildlife habitats everywhere! (12/18/2007)  permalink
• Rules Sought on Retailers' Ties to Charities (NY Times)
  Senator Robert Menendez, Democrat of New Jersey, announced plans on December 14, 2008 to introduce legislation to better regulate embedded giving, the fast-growing fund-raising practice that involves building a gift to charity into everyday purchases. Senator Robert Menendez wants tighter regulations. “We need to ensure that charity is not being used solely as a sales pitch,” Mr. Menendez said in a statement. (12/16/2007)  permalink
• With Coat Drive Season in Full Swing, One Warm Coat Announces Charles Schwab Foundation as Newest Official Sponsor
  One Warm Coat, a national nonprofit organization that assists in the donation of free coats, announced today that Charles Schwab Foundation is an official sponsor of the 2007-2008 coat drive campaign. Through this sponsorship, Schwab will help One Warm Coat distribute the tools and resources needed to create coat drives across the country. (12/7/2007)  permalink
• GameStop Announces Partnership with the Make-A-Wish Foundation(R)
  GameStop, the world's largest video game and entertainment software retailer, is encouraging customers to share the power of a wish(R) in support of the Make-A-Wish Foundation this holiday season. As part of a two-pronged initiative, GameStop has donated 200 shopping spree wishes for wish kids across the country. Also, beginning nationwide today, GameStop customers can visit www.gamestop.com/makeawish to make their donations to benefit the Make-A-Wish Foundation while browsing or shopping online this holiday season. The program runs through the end of 2007, and donation amounts are available from $5 to $100. (12/6/2007)  permalink
• T.G.I. Friday's(R) USA Announces National Partnership With the Make-A-Wish Foundation(R)
  T.G.I. Friday's(R) restaurants today announced it has formed a national partnership with the Make-A-Wish Foundation of America, which grants the wishes of children with life-threatening medical conditions. Friday's(R) has pledged $250,000 by December 2008. (11/27/2007)  permalink
• Despite Economy, Americans Willing To Pay More For Holiday Gifts Associated With A Cause
  Amid financial worries, fewer Americans plan to engage in charitable activities this holiday season. However, cause-conscious consumers will continue to seek holiday gifts from companies that support charitable organizations, according to the 2007 Cone Holiday Trend Tracker, an annual survey of Americans' cause-related holiday purchasing attitudes and behavior. Nearly half (49 percent) of survey respondents say they proactively look for opportunities to purchase gifts associated with a cause. In fact, 67 percent of consumers view cause-related shopping as an important way to have an impact on an issue. Furthermore, 57 percent would be willing to pay more for a holiday gift if it was tied to a cause. (11/26/2007)  permalink
• Internet Word Game Feeds The Hungry
  Funds to purchase billions of grains of rice have been raised by an internet word game according to the program's beneficiary, the UN's World Food Programme (WFP. The game, FreeRice, tests the vocabulary of participants. For each click on a correct answer, the website donates money to buy 10 grains of rice. Companies advertising on the website provide the money to the WFP to buy and distribute the rice. (11/25/2007)  permalink
• 2007 is Banner Year for L'Oréal Paris' Corporate Philanthropy and Dedication to Women's Causes
  L'Oréal Paris is fully committed to supporting women's issues and is honored to celebrate its 10-year anniversary as a partner of The Ovarian Cancer Research Fund (OCRF). The partnership has raised over $13 million to fund much-needed research and awareness of this deadly disease. Most recently, L'Oréal Paris hosted "A Night of Hope" which raised $350,000 to benefit OCRF. L'Oréal Paris spokespersons Diane Keaton and Andie MacDowell co-hosted the event with L'Oréal Paris President Carol J. Hamilton and Harper's Bazaar Editor-in-Chief Glenda Bailey, and they were also joined by L'Oréal Paris spokespersons Eva Longoria, Kerry Washington and Dayle Haddon in Los Angeles on November 7th for the fundraiser. (11/20/2007)  permalink
• World Children's Day at McDonald's Raises Millions to Help Children in Need
  Five everyday heroes from around the world were honored today for their inspiring work on behalf of children in need as part of World Children's Day at McDonald's. The celebration took place today at the Ronald McDonald House of New York City, where McDonald's USA President Don Thompson was joined by entertainment stars Hayden Panettiere from NBC-TV's "Heroes;" multi-platinum artist and songwriter, Ne-Yo; actress, singer and comedienne Angelica Vale; and celebrity chef Ron Bilaro. (11/20/2007)  permalink
• Marlo Thomas and St. Jude Children's Research Hospital(R) Announce Hitting The 50-Partner Milestone as They Kick Off the Fourth Annual Thanks and Giving(R) Campaign Which Asks America to Support St. Jude While Shopping This Holiday Season
  St. Jude Children's Research Hospital has launched its 2007 Thanks and Giving campaign, announcing that it has reached the unprecedented 50-partner milestone, said St. Jude National Outreach Director, Marlo Thomas. (11/19/2007)  permalink
• T-Mobile USA Partners with One Laptop Per Child to Help Children in the Developing World
  BELLEVUE, Wash. – Nov. 2, 2007 – T-Mobile USA, Inc. today announced it is partnering with One Laptop per Child for its Give One Get One initiative. T-Mobile is offering one year of complimentary T-Mobile HotSpot access to people who donate an XO laptop to a child in a developing country through the campaign. The Give One Get One philanthropic campaign puts laptops into the hands of children in the developing world. For a limited time – from Nov. 12 to Nov. 26, 2007 – people can donate $399 for two laptops. One laptop will be given to a child in the developing world. The other laptop will be sent to the donor along with information on how to activate the one year of complimentary T-Mobile HotSpot service. (11/16/2007)  permalink
• SAN FRANCISCO LOCAL IS AWARDED VOLUNTEER
  Travelocity employee Victoria Chen was recently awarded a Change Ambassador Grant through Travelocity's Travel for Good(SM) program. Travelocity created the grant program as part of its Travel for Good initiative as a way to encourage travelers who are interested in volunteering to make the world a little better while they are on vacation. (11/15/2007)  permalink
• Keep America Beautiful, Inc. Announces Results of 2007 Great American Cleanup
  Nationwide Grassroots Community Improvement Event Protects the Environment and Boosts Local Recycling Efforts (CSRwire) STAMFORD, CT - November 6, 2007 - After tabulating data from over 30,000 local events held in 17,000 communities and in all 50 states, Great American Cleanup(TM) Managing Director Gail Cunningham today announced the cumulative effects of 2.8 million volunteers and attendees who logged over 7.7 million hours to improve their local community environments. (11/6/2007)  permalink
• Burt’s Bees Sets Out to Rescue its Own
  Burt’s Bees Partners with NAPPC to Raise Awareness of Colony Collapse Disorder (CSRwire) DURHAM, NC - November 2, 2007 - The mysterious disappearance of bees, called Colony Collapse Disorder (CCD), is a growing threat to honey bees, the mainstay of pollination services in agriculture. Bee-friendly, natural personal care company Burt's Bees is addressing this environmental issue by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts. Burt's Bees will also partner with the North American Pollinator Protection Campaign (NAPPC both with research funding as well as a heightened awareness push later this year. (11/2/2007)  permalink
• KN Karen Neuberger Studies Family Reading, Teams with First Book
  Every pair of KN Karen Neuburger holiday-themed women and children pajamas sold will benefit First Book, a nonprofit organization that provides new books to children in need in thousands of communities nationwide. In commemoration of National Family Literacy Day® held each year on Nov. 1, 2007 the KN Karen Neuburger® lifestyle brand conducted a national family reading survey in hopes of bringing more attention to the need for children’s literacy development in the United States. The result, fewer families are making time to read together at bedtime (11/1/2007)  permalink
• Keep America Beautiful, Sprint and ReCellular Team Up for the Cell Phone Round-Up
  Join Keep America Beautiful (KAB), Sprint and ReCellular in recycling retired cell phones in celebration of America Recycles Day. Together, everyone can help recycle the 130 million cell phones sitting unused in drawers and closets across America. The Cell Phone Round-Up campaign will surround November 15, America Recycles Day. (11/1/2007)  permalink
• UPS Marks 100th Birthday with $1 Million for Micro-Lending
  In honor of its 100th birthday, UPS (NYSE:UPS) has created a Centennial Grants Fund and awarded $1 million to three global micro-lending organizations. The funds will be used to support programs for entrepreneurs on three continents, including loans to grow small businesses. (10/31/2007)  permalink
• L'Oréal Paris Honors 13 Women as Women of Worth Honorees for Their Outstanding Community Achievement
  L'Oreal Paris honored 13 incredible women for their outstanding volunteerism and community achievement at a special awards presentation last night in New York City. These 13 exceptional women have shown incomparable dedication for their respective causes, tackling a wide range of issues including: the environment, cancer care, pregnancy issues, homelessness and elder care. (10/30/2007)  permalink
• Dr. Phil & Robin McGraw Kick off the 60th Anniversary U.S. Marine Corps Toys for Tots Campaign in the Appalachian Mountains on Friday, November 2
  Dr. Phil, noted psychologist and host of the hit syndicated daytime talk show DR. PHIL and Robin McGraw, his wife and best-selling author, who have both returned for their second year as national spokespeople for The U.S. Marine Corps' Toys for Tots Foundation. The McGraws will kick off the 60th annual holiday campaign on Friday, November 2, when they board a special Norfolk Southern train loaded with toys and games from Hasbro, Inc. for deserving children. The train will depart from Bluefield, West Virginia, and travel to the coal-mining town of Tazewell, Virginia, approximately 40 miles away. TONKA surprises will be given out at the train depots in both towns and toys will be distributed during invitation- only events held for the children of the Wade Center in Bluefield and Clinch Valley Community Action in Tazewell. (10/24/2007)  permalink
• Hallmark Partners with RED
  KANSAS CITY, Mo. (Oct. 12, 2007) — Hallmark Cards, Inc. today announced its partnership with (RED)™ and the Global Fund, to help fight AIDS in Africa. The (RED) partnership will be Hallmark’s largest social-impact initiative in the history of the company. (10/17/2007)  permalink
• Build-A-Bear Workshop Bear Hugs Foundation Awards Grants to Pawsome Pet Programs Across the United States and Canada
  Twenty eight programs will receive funding. (CSRwire) ST. LOUIS - October 9, 2007 - Build-A-Bear Workshop Bear Hugs Foundation is awarding cash grants totaling over $99,700 to 28 domestic pet programs in the United States and Canada. Funding for the grants is provided by the Bearemy's Kennel Pals® program. Each time a Build-A-Bear Workshop® Guest purchases a full-sized Bearemy's Kennel Pals friend—a collection of plush dogs—one dollar is donated through the Build-A-Bear Workshop Bear Hugs Foundation to local animal shelters, stray pet rescue and rehabilitation organizations, and pet education programs. (10/9/2007)  permalink
• Macy's Back-to-School Promotion Raises Record $2.5 Million for Reading Is Fundamental
  WASHINGTON—October 4, 2007—Reading Is Fundamental, Inc. (RIF), the nation’s oldest and largest children's and family literacy organization, announced today that a six-week promotion held at all Macy's stores has raised a record $2.5 million, which will be used to fund new books for underserved children and an ongoing multicultural literacy campaign. (10/4/2007)  permalink
• YouTube Debuts Nonprofit Program
  YouTube announces at Clinton Global Initiative that organizations can apply for a designated nonprofit channel and collect dontations throught Google Checkout for Nonprofits. (9/27/2007)  permalink
• Build-A-Bear Workshop Bear Hugs Foundation Awards Grants to Support Literacy Programs Across the Country
  Build-A-Bear Workshop Bear Hugs Foundation is awarding $25,600 in cash grants to four literacy and education programs across the county. Funding for the grants is made possible by Read Teddy(R) -a special furry friend available in all Build-A-Bear Workshop(R) stores. With the sale of each Read Teddy, one dollar is donated to worthy causes and programs that support reading and literacy for children. (9/19/2007)  permalink
• Schneible and McGhee Promoted at Komen
  Susan G. Komen for the Cure has appointed Cindy Schneible as vice president of development and Katrina McGhee as vice president of marketing. Schneible will lead Komen’s efforts to develop new and diverse funding sources and strengthen philanthropic activities. She will guide all development initiatives, including major gifts, planned giving, direct mail, gift solicitation and gift management. McGhee will oversee Komen’s cause marketing programs and corporate sponsorships. She will also develop Komen for the Cure’s multicultural marketing efforts to engage new audiences and further strengthen existing relationships with Komen. (9/16/2007)  permalink
• SanDisk® uses purple product sales to fight Alzheimer's
  SanDisk will contribute $1 to the Alzheimer’s Association for each special flash memory product purchased, up to $1 million SanDisk® Corporation is joining the Alzheimer's Association in the fight against Alzheimer’s disease. The company is introducing special, Take Action Against Alzheimer's editions of two products: a 2GB Ultra II SD card and 2GB Cruzer Micro USB flash drive. (9/12/2007)  permalink
• Phillips Van Heusen Works to Save Ellis Island
  Phillips-Van Heusen Corporation has launched a multi-media driven charitable campaign – a first of its kind in the company's history – in support of the non-profit organization, Save Ellis Island, whose mission is the rehabilitation, restoration and beneficial reuse of the thirty currently unrestored and unused buildings of Ellis Island, located primarily on its south side. In 2006, PVH, through its Arrow brand, donated $500,000 to the cause, directly assisting in the re-opening of the historic Ferry Building on Ellis Island. (9/10/2007)  permalink
• L'Oreal Paris Celebrates Ten Years of Hope and Healing
  New "Color of Hope" Jewelry Collection Donates 100% of Net Profits to The Ovarian Cancer Research Fund (CSRwire) NEW YORK, NY - September 10, 2007 - L'Oreal Paris proudly commemorates the 10th anniversary of its partnership with The Ovarian Cancer Research Fund (OCRF) and its ongoing commitment to women's health and empowerment causes. Over the past decade, L'Oreal Paris has offered hope to the tens of thousands of women afflicted with ovarian cancer, helping raise over $13 million dollars to advance research, increase awareness and ultimately find a cure. (9/10/2007)  permalink
• Executives Say Corporate Responsibility Can Be Profitable
  National survey finds companies plan increased investment despite drop in business confidence (CSRwire) CHICAGO - September 10, 2007 - Company executives believe that corporate responsibility programs can positively impact their business and help achieve strategic goals, according to a survey of more than 500 business executives conducted by Grant Thornton LLP, the U.S. member firm of Grant Thornton International, one of the six global accounting organizations. (9/10/2007)  permalink
• St. Jude, Chili's Offer Guests a Chance to Get Creative for a Good Cause
  St. Jude Children's Research Hospital(R), in partnership with Chili's Grill & Bar(R), invites people to get creative for a worthy cause by participating in the Create-A-Pepper to Fight Childhood Cancer campaign from now until Sept. 30. The fourth annual in-restaurant campaign will be held in Chili's restaurants nationwide throughout September-which is National Childhood Cancer Awareness month. (8/23/2007)  permalink
• Donate $3 for RIF, Get a SavingsPass for $10 off a $50 Purchase at Macy's*, and Help Children Discover the Joy of Reading
  Reading Is Fundamental, Inc. (RIF) has teamed up with Macy's to create a national partnership, "Be One For The Books!" This program will help RIF expand its outreach to the many children who lack adequate access to books and who are at the greatest risk for reading difficulties. As families prepare to send their children back to school, Macy's will be giving customers the opportunity to make a $3 donation to RIF to help more children and their families discover the joy of reading. (8/17/2007)  permalink
• Integrity + Innovation = Sustainable Performance: Arthur D. Little
  Leadership in competitive and fast-moving sectors is now far more than just a strong brand and careful management - but is there a formula for successful performance? Arthur D. Little's latest study "The sustainability value formula" examines and articulates how the combination of integrity and innovation feeds business success, and previews empirical research into the strength of the relationship integrity + innovation = sustainable performance. (8/16/2007)  permalink
• Virgin Mobile USA Debuts the RE*generation Art Gallery in Online Auction to Benefit Homeless Youth
  WARREN, NJ - August 9, 2007 - Virgin Mobile USA, a leading provider of no-annual-contract wireless phone services targeted at the youth market, today announced it has commissioned a special gallery of works of art created by 21 internationally renowned artists on behalf of The RE*Generation, Virgin Mobile's pro-social initiative to raise awareness of the plight of at-risk and homeless youth. The works, which represent the artists' interpretations of what it's like to be alone and on the fringe, were first shown this past weekend at the Virgin Festival By Virgin Mobile in Baltimore, MD. (8/9/2007)  permalink
• Let Your Lips Do the Talking
  Buy The Body Shop® New Pink Hi-Shine Lip Treatment and Help Support our 2007 Stop Violence in the Home Campaign (CSRwire) Here's a fact. Up to 275 million children in the world are affected by domestic violence, while one in four women is a victim of domestic violence at some point in their lives. (8/8/2007)  permalink
• Safeway Raises Funds for Research and Treatment to Help People with Disabilities
  Annual Muscular Dystrophy Association Campaign Highlights the Needs of "Jerry's Kids" (CSRwire) PLEASANTON, CA. - July 31, 2007 - Safeway Inc. (NYSE: SWY) today elevated its commitment to charities that help people with disabilities by launching a month-long fundraising campaign in support of the Muscular Dystrophy Association (MDA). (7/31/2007)  permalink
• CARE Launches I Am Powerful Workout With Eric Harr to Raise Funds and Awareness for the Fight Against Global Poverty
  CBS Fitness Expert and Best-Selling Author Commits $1 Million to Inspire Americans to Get Fit While Fighting Poverty (CSRwire) SAN FRANCISCO- July 31, 2007 - CARE, the global poverty-fighting organization, has partnered with CBS fitness expert, professional triathlete and best-selling author Eric Harr to launch the I Am Powerful Workout with Eric Harr, a campaign to help Americans achieve their health and fitness goals while taking action to fight poverty by empowering marginalized women around the world. (7/31/2007)  permalink
• ORBIS Receives $5 Million from AIG for Blindness Prevention
  Largest ever corporate gift to expand ORBIS’s blindness prevention programs (CSRwire) NEW YORK, NEW YORK- July 31, 2007 - ORBIS International has received a $5,000,000 grant from American International Group, Inc. (AIG) to ensure the growth of its long-term blindness prevention programs in the developing world. The funding will be used to expand the organization’s work in Vietnam, China, India, Bangladesh, Ethiopia and Latin America. (7/31/2007)  permalink
• Louisville Slugger Offers Patriotic Baseball Bats to Support USA Cares
  Louisville Slugger(R), the historic baseball bat company announced today it will begin producing the first ever "All American Bat" in support of Operation Slugger II, the second such effort led by USA Cares to provide sporting goods equipment to U.S. troops in Afghanistan and Iraq. (7/17/2007)  permalink
• CVS All Kids Can" Announces $1.1 Million Pledge to Help Build Boundless(TM) Playgrounds Across America
  CVS All Kids Can, a program of the CVS Caremark Charitable Trust and CVS/pharmacy, announced today a pledge of $1.1 million to Boundless Playgrounds as part of an ongoing commitment to making life easier for children with disabilities. (7/6/2007)  permalink
• Hasbro, Inc. at the Request of U. S. Ambassador Donates 20,000 Dolls to World Vision for Distribution in Zambia
  (CSRwire) SEATTLE, WA - June 29, 2007 - Thousands of children living in poverty in the southern Africa nation of Zambia will receive the joy of baby dolls to call their own. Hasbro, Inc. (NYSE: HAS) has donated 20,000 black Baby Alive Sip N Slurp dolls to World Vision (6/29/2007)  permalink
• Women's heart health has new advocate
  Merck joins American Heart Association's Go Red For Women movement to promote women's heart health. DALLAS (June 27, 2007) – Merck & Co., Inc. has become a national sponsor of the American Heart Association’s Go Red For Women movement. Go Red For Women helps millions of women understand that while heart disease is their No. 1 killer, it is largely preventable and they can take steps to lower their risk. As part of the movement, women learn how to love their hearts — they receive lifesaving information about preventing heart disease and managing risk factors such as diabetes, high blood pressure, weight and cholesterol. (6/27/2007)  permalink
• Pearson Foundation Announces New Digital Arts Alliances
  Innovative Public-Private Partnerships to Provide 21st Century Skills to K-12 Students and Teachers Nationwide (CSRwire) ATLANTA, GA. - June 25, 2007 - The Pearson Foundation today announced a series of new partnerships, programs, and funding commitments with members of the Digital Arts Alliance, the consortium that promotes digital arts in K-12 education through fully funded and staffed programs delivered directly to schools and community centers nationwide. The Pearson Foundation is the founding partner in the Digital Arts Alliance, and part of Pearson, the international education and information company. (6/25/2007)  permalink
• Staples Foundation for Learning Supports Launch of New Teacher Award Through Renewed Partnership with Hispanic Heritage Foundation
  The Hispanic Heritage Foundation (HHF) today announced the renewal of a $100,000 grant from Staples Foundation for Learning (SFFL), a private foundation created by Staples, Inc. This year, SFFL's support will fund the launch of the Hispanic Heritage Teacher Award, an award that acknowledges influential teachers within Latino communities across the country making a positive impact on the lives of Latino youth. The award will honor teachers who play a vital role in the development of students and enable them to achieve great success in the face of challenge. (6/21/2007)  permalink
• The Pepsi Bottling Group Helps Local Students Go to College
  What does a rising star look like? Just take a look at Ms. Geraldine Mande's stellar academic achievements and community involvement and you will begin to get a good idea. Born in the war torn Democratic Republic of the Congo and despite being physically attacked at a very young age, Ms. Mande managed to overcome all odds to become a recipient of the much coveted "Rising Stars" award from The Pepsi Bottling Group (PBG). (6/21/2007)  permalink
• UnitedHealth Group Forms Three-Year, $4.5 Million National Alliance with Make-a-Wish Foundation(R) to Grant the Wishes of Children with Life-Threatening Medical Conditions
  UnitedHealth Group (NYSE:UNH) has formed a national alliance with the Make-A-Wish Foundation of America to support the foundation and its mission of granting the wishes of children with life-threatening medical conditions. (6/21/2007)  permalink
• Green Mountain Energy Company and Ronald McDonald House Build Nation's First Solar Ronald McDonald House
  Green Mountain Energy Company, the nation's leading provider of cleaner energy and carbon offset solutions, and Ronald McDonald House Charities of Austin and Central Texas (RMHC-ACT) today began installing a 10.8 kilowatt (kW) solar array on the rooftop of the new Ronald McDonald House at the Mueller redevelopment in Austin. The new Ronald McDonald House, expected to open in November 2007, is the first solar-powered Ronald McDonald House in the country and will be located adjacent to the Dell Children's Medical Center of Central Texas, 1315 Barbara Jordan Blvd. (6/20/2007)  permalink
• Wendy's Customers Celebrate Father's Day with a Frosty; Raise More Than $1 Million for the Cause of Adoption
  A helping hand - that's what Wendy's(R) customers provided to children awaiting adoption when they reached out last weekend for a Frosty(TM). (6/20/2007)  permalink
• Business Gifts Redefined: With Specialty Roast Coffee Companies Can Give and Give Back
  Specialty Roast Coffee Company has created a unique means for businesses to generate sustainable giving for their cause. With its corporate gift-giving program, Specialty Roast donates $2 per pound of their premium coffee to a charity the company chooses. Whether a company selects an education, environment or health non-profit, the company and charity are showcased on the bag of coffee. Says company founder Warren Sly, "With 80% of Americans drinking coffee, it is a natural choice for a business gift. The lucky recipients get to enjoy great tasting coffee and the custom label reminds them daily of the company’s social responsibility." (6/19/2007)  permalink
• Help Grant Wishes with Hyatt Gift Cards and the Make-A-Wish Foundation(R)
  Hyatt Hotels & Resorts is pleased to announce it will donate five percent of all Hyatt.com gift card purchases from June 1-July 31 to the Make-A-Wish Foundation. These contributions are part of Hyatt's ongoing partnership with the Make-A-Wish Foundation and will support its efforts to grant the wishes of children with life-threatening medical conditions. (6/18/2007)  permalink
• Fujifilm Joins Friends of the High Line, Launches High Line Portrait Project
  As the High Line park takes shape above the streets of New York City, construction fencing in the neighborhood will feature improvised outdoor art galleries covered with photographs of High Line supporters from the local community and beyond, Friends of the High Line (FHL) announced today. The group will also launch a Web site featuring the portraits, www.thehighline.org/portraits. (6/18/2007)  permalink
• KeyCorp Appoints Valerie Raines Senior Program Officer, Corporate Philanthropy
  KeyCorp today appointed Valerie Raines senior program officer. Reporting to Key Foundation Chair and Executive Vice President and Director of Corporate Diversity & Philanthropy Margot Copeland, Raines will develop strategic grants and enhance Key's philanthropic positioning and partnerships through its corporate giving program. (6/13/2007)  permalink
• UnitedHealthcare Helps The National Arbor Day Foundation Replant Pike-San Isabel National Forests
  UnitedHealthcare is supporting The National Arbor Day Foundation's effort to plant more trees and help replenish America's national forests and promoting greater use of electronic customer transactions to reduce paper waste. (6/12/2007)  permalink
• Farmers Insurance Raises More Than $2.6 Million in One Day for the March of Dimes
  In the largest single-day fundraiser in March of Dimes, history, Farmers' Insurance Agents and employees nationwide raised more than $2.6 million in one day, June 7, 2007. (6/7/2007)  permalink
• Liberty Signs Multi-Year National Strategic Partnership Agreement with the American Diabetes Association
  Company Hopes Sponsorship Will Further Inspire and Motivate Individuals to Fight Diabetes WAKEFIELD, Mass., Jun 07, 2007 (BUSINESS WIRE) -- PolyMedica Corporation (NASDAQ: PLMD) today announced that its wholly owned subsidiary, Liberty Healthcare Group, Inc. ("Liberty"), the nation's largest mail order diabetes supply company, has entered into a multi-year National Strategic Partnership agreement with the American Diabetes Association (ADA). As a National Strategic Partner, Liberty will support the ADA's "I Decide To Fight Diabetes(SM") campaign. (6/7/2007)  permalink
• Safeway Commemorates Hunger Awareness Day With Local Food Drives
  Safeway Inc.(NYSE:SWY) will participate in National Hunger Awareness Day on June 5, 2007 as a way to focus attention on the issue and announce the launch of several seasonal food drives and hunger awareness programs. This summer Safeway will conduct food drives and fundraisers in several major cities as part of its ongoing commitment to hunger relief programs. (6/4/2007)  permalink
• Safeway Customers and Employees to Raise $6.5 Million in June to Help Find a Cure for Prostate Cancer
  With Father's Day just a few weeks away, Safeway Inc. (NYSE:SWY) is launching a month-long education and fundraising campaign to help increase awareness of prostate cancer, the importance of receiving regular screenings, and the need to fund research to help find a cure. According to the Prostate Cancer Foundation, 1 in 6 men in the United States are affected by prostate cancer. (6/4/2007)  permalink
• Safeway Commemorates Hunger Awareness Day With Local Food Drives
  Safeway Inc.(NYSE:SWY) will participate in National Hunger Awareness Day on June 5, 2007 as a way to focus attention on the issue and announce the launch of several seasonal food drives and hunger awareness programs. This summer Safeway will conduct food drives and fundraisers in several major cities as part of its ongoing commitment to hunger relief programs. (6/4/2007)  permalink
• Goldman Sachs Works with New Eyes for the Needy
  New Eyes for the Needy welcomed Goldman Sachs employees on May 4th and May 18th as part of the firm's Community TeamWorks program. Employees of the firm volunteered their time to paint offices, landscape garden space around the New Eyes building and sorted through thousands of donated eyeglasses for distribution to underserved people in developing nations around the world. Since founded in 1932, New Eyes has brought improved vision and hope for a better future to more than 6 million people. (5/31/2007)  permalink
• Disney, Build-A-Bear and Starlight Starbright Team Up
  With the help of his beary special friends at Build-A-Bear Workshop(R) and The Walt Disney Company, Winnie the Pooh is on a mission to bring special comfort and friendship to children in need of a friend during hospital stays. Thousands of make-your-own Winnie the Pooh plush bears will be sent to children's hospitals in three countries through the Starlight Starbright Children's Foundation(TM). (5/31/2007)  permalink
• NIKE to Donate $6 Million in Footwear to Help Teens Get Active and into Sport During Summer Break
  NIKE Inc. today announced the launch of its NikeSummerShoes program, which will deliver more than 60,000 pairs of shoes, worth an estimated $6 million, to young people in 21 communities from coast-to-coast to help them get active over summer break through sport, dance and play. Created in partnership with the National Recreation and Park Association (NRPA), NikeSummerShoes is a key element in NRPA's "Step Up to Health" initiative, which is designed to leverage park and recreation assets to promote healthy lifestyles and build more livable communities. (5/21/2007)  permalink
• Safeway Raises Record Amount for Easter Seals
  Safeway (NYSE:SWY) today announced it raised $5.5 million for Easter Seals, one of the most established and respected charities dedicated to assisting people with disabilities and special needs. The company raised the funds during an April campaign when the company's customers were provided an opportunity to donate at store checkstands. The campaign also included awareness-raising messages at retail and on the company's web site, as well as in print and broadcast advertising. In addition, Safeway will this year raise $1.3 million for the charity through a range events including golf tournaments and gala dinners -- bringing the company's overall total raised to more than $6.8 million. (5/18/2007)  permalink
• Bark Busters, World's Largest Dog Training Company, Launches Free National Dog Safety Workshops
  To help reduce the risk of children and adults being bitten by dogs, as well as to further its mission to promote responsible dog ownership, Bark Busters, the world's largest dog training company, will offer free dog safety workshops for community organizations. The program will be launched nationwide May 20th in recognition of National Dog Bite Prevention Week (May 20th - 26th) sponsored by the Humane Society of the United States. (5/17/2007)  permalink
• Intel Announces Winners of World's Largest Science Fair
  The Intel Foundation awarded each of the three top winners of the Intel Engineering and Science Fair (Intel ISEF), presented by Agilent Technologies, $50,000 college scholarships. Dayan Li of Greenbelt, Md., Philip Streich of Platteville, Wis., and Dmitry Vaintrob of Eugene, Ore., were selected from more than 1,500 young scientists from 51 countries, regions and territories for the three Intel Foundation Young Scientist Awards at Intel ISEF, the world's largest science fair. (5/12/2007)  permalink
• Mattel AnnouncesThree-Year Partnership with Make-A-Wish
  (4/25/2007)  permalink
• Novartis delivers 4.7 million treatments on Africa Malaria Day
  (4/25/2007)  permalink
• WaMu Challenges Customers to Plant 1,000,000 Trees
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• Timberland Hosts More Than 170 Projects on Earth Day
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• Holland America Line Raises $400,000 for Susan G. Komen for the Cure
  Seattle, WA - March 30, 2007 - Holland America Line raised $400,000 for Susan G. Komen for the Cure, easily exceeding its $250,000 fundraising goal for the year-long program which ended today. (4/15/2007)  permalink
• L'Oreal Paris Launches 2nd Annual Women of Worth Program
  NEW YORK, NY - April 2, 2007 - L'Oréal Paris announced that it will continue to celebrate the spirit of community achievement and volunteerism with its second Women of Worth program. The Women of Worth initiative is inspired by L'Oréal Paris' iconic brand philosophy, "Because I'm Worth It" and recognizes the achievements of real women who embody the spirit of the L'Oréal brand—women who possess self-confidence and are committed to distinguishing their own lives by making a difference in the lives of others. The call for nominations is from April 2nd to May 24th on the website www.womenofworth.com. (4/15/2007)  permalink
• Motorola Announces Innovation Generation Grants to Inspire Youth to Embrace Science & Math
  The Motorola Foundation introduced Innovation Generation grants, a $3.5 million initiative for 2007 to inspire U.S. youth, particularly girls and underserved minorities, to embrace science and math at an early age. (4/15/2007)  permalink
• SC Johnson Shares Environmental Commitment in New Commercial
  SC Johnson Chairman and CEO H. Fisk Johnson describes the company's innovative Greenlist Program in a new television commercial. Greenlist is a patented system that ensures products contain materials that are the best available for the environment and for consumers while maintaining performance, aesthetics and costs. (4/15/2007)  permalink
• Verizon Fights Domestic Violence with Cell Phone and Cash Donations
  Since October of 2001 when Verizon Wireless launched its national recycling program, HopeLine has collected more than 3.5 million phones, nationwide. The program has properly disposed of more than 800,000 pieces of wireless equipment in an environmentally sound way, and refurbished the remaining for resale and reuse. Verizon Wireless customers across the country donated a total of 910,000 no-longer-used wireless phones to HopeLine in 2006. (4/15/2007)  permalink
• Whole Foods Fuels Fair Trade with TransFair USA Partnership
  The world's leading natural/organic grocer partners with TransFair USA to launch program for sourcing half its imported products as Fair Trade certified. The newly announced "Whole Trade Guarantee" program seeks to increase to 50 percent the amount of its imported products being Fair Trade certified within a decade. (4/15/2007)  permalink
• CVS "All Kids Can" Honored for Support of Children with Disabilities
  CVS All Kids Can™, CVS/pharmacy's five-year, $25 million signature program that supports children with disabilities, earned two national awards in the PR News Corporate Social Responsibility (CSR) Award Competition. CVS/pharmacy representatives accepted the awards, one for the Community Affairs category, the other for Cause Branding, during the recent PR News award ceremony at the National Press Club in Washington, D.C. (4/15/2007)  permalink
• Marriott Hosts YouTube Competition to Spotlight Partnership with Clean Up The World
  Marriott International is challenging "green" guests to post videos describing how they are contributing to a healthier planet for a chance to win an "eco-cation" at a Marriott property in Costa Rica. The green video contest kicks off the company's month-long support of Environmental Awareness Month and its partnership with "Clean Up the World," an Australian-based global organization with 35 million volunteers in 120 countries. (4/15/2007)  permalink
• Keep America Beautiful Receives $3 Million from Philip Morris USA
  STAMFORD, CT - March 29, 2007 - Encouraged by the success of the Keep America Beautiful (KAB) Cigarette Litter Prevention Program, and continuing a long history of support for KAB’s anti-litter efforts, Philip Morris USA (PM USA) has provided a significant grant to support the organization’s diverse programs in 2007 and beyond. (4/15/2007)  permalink
• Medtronic Seeks Long-Distance Runners Benefitting from Medical Technology
  MINNEAPOLIS--March 28, 2007--Medtronic, Inc. announced today the launch of its recruitment of runners from around the world who benefit from medical technology to participate in the second annual Medtronic Global Heroes program. Up to 25 runners will be selected to receive paid entry into the Medtronic Twin Cities Marathon or the Medtronic TC 10 Mile. They also will receive a travel package that covers airfare, lodging and meal expenses. The 26th Annual Medtronic Twin Cities Marathon weekend will take place Oct. 5 - 7, 2007. (4/15/2007)  permalink
• Safeway Launches Campaign Supporting Easter Seals
  PLEASANTON, Calif.--April 2, 2007--Safeway today announced the launch of a month long campaign during the month of April to raise funds for community-based programs to assist people with physical and developmental disabilities. The company will raise $5 million for Easter Seals - one of the most well respected organizations dedicated to helping people with autism, developmental disabilities, physical disabilities and other special needs. (4/15/2007)  permalink
• UPS Stores, Toys for Tots and Dale Jarrett Partner
  The UPS Store® is kicking off its third annual Toys for Tots campaign and celebrating NASCAR legend Dale Jarrett’s new racing team and car with the “Design Dale’s New Ride” coloring contest. (3/1/2007)  permalink
• Business Leadership Report Calls for CEOs to Step Up
  How CEOs manage short-term business demands while balancing the challenges of societal issues requiring long-term solutions is the focus of a new report, Step Up: A Call for Business Leadership in Society, from the Boston College Center for Corporate Citizenship. (3/1/2007)  permalink
• CEOs Discuss Corporate Giving
  More than thirty five CEOs from Fortune 500 companies convened today to discuss the Imperatives for Corporations Investing in Society. As part of the annual meeting on National Corporate Philanthropy Day, CEOs representing companies such as Citigroup, Deloitte, GlaxoSmithKline, Hasbro, The Interpublic Group of Companies, JP Morgan Chase & Co., McGraw-Hill, Prudential Financial and Wachovia shared best practices and outlined philanthropic priorities. (3/1/2007)  permalink
• Marriott Helps Clean Up The World
  Marriott International, Inc. (NYSE:MAR) announced it has joined forces with Clean Up the World, a leading global environmental organization with 35 million volunteers in 120 countries. The company launched the new partnership in San Francisco at its January 2007 global conference during a Save the Bay clean-up effort involving more than 50 Marriott general managers. (3/1/2007)  permalink
• HP and CARE Continue Relationship to Bring the "I Am Powerful" Campaign to UN
  CARE, the international humanitarian and development organization, announced today that partner HP will sponsor a new photo exhibit I Am Powerful: A Celebration of Women’s Potential. The collection of photos of women in the developing world is on display at the United Nations Headquarters in New York through March 31. (2/14/2007)  permalink
• Chase Enables Cardmembers to Contribute Reward Points to American Cancer Society
  Chase Bank USA, N.A., a division of JPMorgan Chase & Co. (NYSE:JPM), is now offering Chase Freedom customers the option of contributing to the American Cancer Society. Cardmembers will be able to redeem rewards points to make a contribution over the phone or online, the same way that they redeem points for other items. (2/14/2007)  permalink
• (RED), Motorola & Sprint Announce Contribution Milestone
  Motorola (NYSE: MOT) and Sprint (NYSE: S) have announced a milestone in contributions from sales of the RED MOTORAZR V3m. To date, sales of the wireless phone designed to help eliminate AIDS in Africa can cover the annual cost of antiretroviral (ARV) treatment for AIDS for more than 12,000 people. (2/14/2007)  permalink
• 2007 "100 Best Corporate Citizens" List Released
  The annual survey of the "100 Best Corporate Citizens" in the United States was released today by CRO magazine. (2/13/2007)  permalink
• Super Bowl Losers are Winners Overseas: National Football League and World Vision Provide Team Apparel to Children and Families in Need
  For the winning Super Bowl team, the season’s journey will end in victory in Miami. But the losing team will be seen as winners in Africa for a long time, thanks to a partnership between the NFL and World Vision. (2/2/2007)  permalink
• Jumpstart's Read for the Record Breaks World Record for Reading
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• University of Chicago Professors Argue for Tax Deductibility of Embedded Giving
  In this Forbes.com "On My Mind" column, professors M. Todd Henderson and Anup Malani argue that consumer purchases involving embedded donations should result in a tax deduction. ()  permalink
• Red Cross and J&J Settle Trademark Dispute
  The American Red Cross and Johnson & Johnson, the health care conglomerate, announced on June 17, 2008 that they had settled a longstanding dispute over use of the Red Cross trademark. ()  permalink
• American Express Announces Return of Members Project
  (CSRwire) NEW YORK,NY,. - June 17, 2008 - American Express announced today the return of Members Project, the online initiative that enables Cardmembers to submit, discuss and vote on projects to make a positive impact in the world that American Express will fund with $2.5 million. Building on the success of last year's Members Project, this year's program will have more opportunities for project funding from American Express and new ways to create, track and spread the word about the projects. ()  permalink
• 2008 McKinsey Corporate Philanthropy Study
  Consumers’ growing expectations of companies make corporate philanthropy more important than ever. But many respondents to this survey say their companies aren’t meeting social goals or stakeholder expectations very effectively. Companies that are doing well are taking a more strategic approach. ()  permalink