Cause Marketing News

• eBay Sells 'Green' Used Goods with Rainforest Reward
  Between March 1 and Earth Day, Ebay will donate to Conservation International's Global Conservation Fund in the name of each person who vows to choose reused products as part of its Green Team Challenge. (3/10/2010)  permalink
• P&G Extends 'Thank You Mom' Program
  Procter & Gamble is extending its "Thank You Mom" program to the moms of the 2010 U.S. Paralympics Team. P&G first offered to help defray the cost of travel and accommodations for the mom of every Team USA athlete so they could see their children compete at the 2010 Olympic Winter Games. (3/9/2010)  permalink
• Reading Is Fundamental and Oriental Trading Company Create Strategic National Partnership
  Reading Is Fundamental (RIF), the nation's oldest and largest children and families' literacy nonprofit organization, today announced a new national strategic partnership with Oriental Trading Company (OTC), the nation's largest direct marketer of party supplies, arts and crafts, toys and novelties and a leading direct marketer of home décor products. The strategic partnership will provide tools to thousands of local RIF volunteers and coordinators to assist with creating themed free book distribution events in local markets across the country. (3/8/2010)  permalink
• Odwalla Strikes Deal With All 50 State Parks
  Odwalla will be the first brand to have a presence in all 50 state parks, thanks to a new initiative from the National Association of State Park Directors. (2/18/2010)  permalink
• P&G's Downy Fabric Softener Introduces New Downy Touch of Comfort Bottle with Portion of Proceeds Helping to Give 10,000 More Quilts to Hospitalized Children in 2010
  In celebration of its 50th year, Downy fabric softener has launched a new specially marked bottle, with five cents from every purchase helping to provide comforting quilts to hospitalized children. (2/16/2010)  permalink
• Bisquick(R) Unveils Pancake Nation - 'Makin' The Batter Matter'(TM)
  Today, Bisquick®, America's best-selling pancake mix, launches Bisquick Pancake Nation™, the first Web site of its kind to unite pancake lovers from across all parts of the United States. At the hub of the Web site is a grants program that offers qualified non-profit organizations and schools an opportunity to receive a $250.00 grant toward a pancake fundraiser. (2/16/2010)  permalink
• Fans Spread the Love on Target Facebook Page and Help Donate $1 Million to Five Charities
  In just two weeks, online supporters of St. Jude Children's Research Hospital® spread the love by helping the organization come in first with more than 49 percent of the total votes and a $490,000 donation through the Super Love Sender giving campaign on the Target Facebook® page. (2/15/2010)  permalink
• Cause marketing comes with rewards, risks
  Initial cause marketing triumphs helped stimulate a niche industry that now boasts agencies and consultants who match up corporations with nonprofit groups. An industry group, the for-profit Cause Marketing Forum, hands out annual Halo Awards for "outstanding efforts in the pursuit of doing well by doing good." (2/12/2010)  permalink
• 7-Eleven Gives Back With Cup Campaign
  Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity's charity of choice. (2/1/2010)  permalink
• Pizza Hut(R) Expands on BOOK IT!(R) Success With New R.E.D. Zone Read-Aloud Program
  To help cultivate more young readers through reading aloud, Pizza Hut® is introducing the R.E.D. Zone™ -- an online portal for educators and parents to help children in preschool and pre-kindergarten Read Every Day (R.E.D.) and build reading-readiness skills. (2/1/2010)  permalink
• P&G Shows Its Softer Side With Downy Cause Effort
  Through June, P&G will donate 5 cents from every purchase of specially marked Downy April Fresh products to Quilts for Kids, an organization that works with volunteer quilters to make and distribute custom-sewn quilts to children in hospitals. (1/30/2010)  permalink
• LIVESTRONG(R) and Nike Announce New Strategy to Grow Global Awareness and LIVESTRONG Product Collection
  Today LIVESTRONG® and NIKE, Inc. (NYSE:NKE) announced a new strategy for Nike's LIVESTRONG product collection that will increase the partnership’s innovative efforts to raise awareness for the cancer fight globally and expand sales internationally. (1/29/2010)  permalink
• ConAgra Foods(R) Foundation and Feeding America(R) Establish Child Hunger Corps to Fight Hunger in Cities Nationwide
  ConAgra Foods Child Hunger Corps members will be charged with providing on-the-ground support for community-based efforts to help end child hunger while working in food banks affiliated with Feeding America, the nation's leading hunger-relief organization. These efforts will include putting in place plans to solve immediate needs and finding long-term solutions that will address the underlying problems that lead to childhood hunger. (1/28/2010)  permalink
• Rite Aid supports 'Go Red For Women' with heart health guide
  Rite Aid on Monday announced that it again is supporting the American Heart Association’s "Go Red For Women" movement by providing free heart health guides in all of its stores nationwide now through March and online at RiteAid.com/health/. (1/25/2010)  permalink
• Fundraisers get keys to kitchen
  Apple Gold Group is opening the doors of its 72 Applebee's restaurants in North Carolina, Arkansas and Oklahoma to nonprofit groups on the weekends, inviting them to host a pancake breakfast fundraiser and helping them run it. (1/23/2010)  permalink
• Milk-Bone Sponsors PBS Documentary
  Milk-Bone is sponsoring a documentary on service dogs that will air on PBS in prime time on April 21. Milk-Bone's funding of the documentary is both "a significant investment" and "unlike anything the brand has ever done before," Del Monte VP of marketing Christie Fleming tells Marketing Daily, via email. (1/21/2010)  permalink
• Aeropostale, Inc. and DoSomething.org Join Teens Nationwide to Support Homeless Teens in Haiti and the U.S.
  In support of its third annual "Teens for Jeans" initiative with teen not-for-profit DoSomething.org, NYC-based teen retailer Aeropostale, Inc. (NYSE: ARO) announced it will be matching the first 100,000 pairs donated with brand new jeans to be delivered to the victims of the Haiti earthquake. (1/20/2010)  permalink
• Macy's Loves Go Red For Women with INC's 'Little Red Dress'
  Macy's continues to show its love for the American Heart Association's Go Red For Women movement, by announcing the launch of the INC International Concepts "Little Red Dress." Since 2004, Macy's has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer's six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women's heart disease--just in time to celebrate National Wear Red Day on February 5, 2010. (1/13/2010)  permalink
• The Great Gallon Give
  The National Milk Mustache ‘got milk?’ Campaign and Feeding America launched the “Great Gallon Give” with the help of actress and mom Rebecca Romijn. The new program will give away hundreds of thousands of gallons of milk through live events and will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook (Facebook.com/MilkMustache). For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. (1/11/2010)  permalink
• Campbell Soup Company and Style Expert Tim Gunn Unveil Inspired Red Dress Designs From the Heart
  Campbell Soup Company (NYSE:CPB) and style expert Tim Gunn are making heart health fashionable by turning three people's red dress designs into red-carpet-ready couture to help raise awareness and funds for the American Heart Association’s Go Red For Women movement. (1/6/2010)  permalink
• Five Historic Barns Selected in Campbell Soup Company's Help Grow Your Soup Program
  This spring, celebrating the company's Help Grow Your Soup™ program, Campbell Soup Company (NYSE:CPB), the National FFA Organization (formerly Future Farmers of America) and the National FFA Alumni Association will preserve and renovate five notable barns, selected by the public through an online vote. (1/6/2010)  permalink
• Celestial Seasonings Quiz Aids Rain Forests
  To promote its new green tea line, Celestial Seasonings is making a donation to Conservation International's Protect an Acre program each time a Facebook user takes a new "PossibiliTEAS" quiz on the brand's Facebook fan page. (1/5/2010)  permalink
• COVERGIRL LAUNCHES “COVERGIRL CLEAN MAKEUP FOR CLEAN WATER” CAMPAIGN
  COVERGIRL, the nation’s number one cosmetic brand announced today a charitable partnership between its Clean brand of makeup and the Children’s Safe Drinking Water (CSDW) program, an organization dedicated to addressing the critical, global need for clean, safe drinking water. (1/5/2010)  permalink
• Publix, P&G Team for Special Olympics Through January
  Publix Atlanta Division, Procter & Gamble (P&G) and Special Olympics are once again teaming up to help people with intellectual disabilities achieve their dreams by offering three easy ways to “Be a fan” of Special Olympics. (1/4/2010)  permalink
• Golden Globe(R)-Nominated Actress Gabourey Sidibe Visits Duracell Smart Power Lab to Celebrate Energy Collection Goal Reached
  Actress Gabourey Sidibe, star of the film "Precious," visited the Duracell Smart Power Lab to mark the meeting of the power generation goal to light the 2010 numerals during the New Year's Eve Ball drop ceremony in Times Square. (12/30/2009)  permalink
• Whole Foods Launches Resolution Facebook Application
  A new Whole Foods Market Facebook application encourages users to choose one of three food-related mantras that best describes their goal for the coming year, while pledging support for a related non-profit organization. (12/29/2009)  permalink
• Pepsi Pledges to fund $20 million in "refreshing" projects
  Pepsi announced in December 2009 that it was ending a 20+ year streak of Super Bowl advertising and would shift funds to support new initiatives including the cause-related Pepsi Refresh Project. (12/17/2009)  permalink
• The Worst - and Best - Way to Pick a Charity
  A coalition of five watchdog groups issued a joint press release in December 2009 warning that overhead ratios and executive salaries are very flawed tools for evaluating nonprofits. A better alternative, they advised, is to judge charities based on effectiveness. Better tools for doing so are on the way. (12/14/2009)  permalink
• Clinique's Happy: 24 Hours Of Kindness
  Clinique -- owner of Happy perfume -- has named Dec. 11 Happy Day in order to generate awareness for Big Brothers Big Sisters, the national youth mentoring organization. Clinique asked participants in the program to create six designs evoking happy holidays. The greeting cards will be given away free all day at Clinique counters, along with Happy-To-Go Fragrance Pencils. (12/10/2009)  permalink
• Dawn's(R) Everyday Wildlife Champions(TM) Program Elevates Donations for the Holidays in Light of Recent Natural Disasters and Animal Rescue Efforts
  Procter & Gamble's Dawn brand launched Everyday Wildlife Champions(TM, a national effort to encourage everyday action--big or small--to help preserve wildlife and unite individuals who share passion for the cause, offering them an opportunity to connect and communicate in a social forum and take part in Dawn's heritage--saving oiled birds/marine life from both natural and man-made disasters. (12/9/2009)  permalink
• Recipe for Joy: Sending E-Cards to Help the Hungry
  Kraft Foods is partnering with American Greetings in Recipe for Joy, an e-card program that benefits Feeding America, the nation's leading hunger-relief charity. For every free Kraft-American Greetings e-card sent by Dec. 31 through the Recipe for Joy program, Kraft will donate 10 meals to Feeding America. While the company originally set a goal of 1 million meals, the campaign has been so successful since its Nov. 16 introduction that Kraft has already tripled that initial target. (12/9/2009)  permalink
• 'You In?' - Yahoo! Launches Campaign to Inspire Kindness Around the World
  Yahoo! Inc. (NASDAQ: YHOO) announced the launch of a year-end giving campaign called 'You In?'™ designed to inspire a ripple of kindness around the world. As an extension of its year-round Yahoo! for Good Purple Acts of Kindness program, Yahoo! now encourages its global community of more than 600 million* people to give back through random acts of kindness during the holiday season. Yahoo! asks people to visit kindness.yahoo.com and post online status messages there describing their good deeds, as a call for others to do the same. (12/8/2009)  permalink
• Pound for Pound Challenge Kicks off December 8
  To help fight hunger in their own communities and help Feeding America deliver millions of pounds of groceries to local food banks, Americans can join the Pound For Pound Challenge, a charitable campaign highlighted on NBC's The Biggest Loser. For a second year, for every pound of weight participants pledge to lose, the Pound For Pound Challenge will donate $0.14 to Feeding America (up to $800,000), enough to deliver one pound of groceries to a local food bank. The Pound For Pound Challenge starts December 8 after the season finale of NBC's The Biggest Loser (12/7/2009)  permalink
• Memo Pad: Weatherproof Gives Warmth... Mail Call...
  Weatherproof, the privately held concern, is partnering with New York Cares this month to present Coats for Clunkers, a program in which consumers receive a $100 voucher toward a new Weatherproof coat when they donate a used coat to New York Cares’ annual coat drive. (12/7/2009)  permalink
• Wise Giving Alliance Loosens Fundraising Standard
  Arlington, VA –December 3, 2009 – Recognizing that charities across the country are struggling financially in the current economy, the BBB Wise Giving Alliance announced today that it would use the flexibility permitted under its Standards for Charity Accountability to consider the recession’s impact when evaluating charities’ fund raising and program expense ratios. (12/3/2009)  permalink
• Nike Partners with (RED)
  On the eve of World AIDS Day, CMF Member (RED) and Nike announced "Lace Up Save Lives" which links (NIKE)RED Laces sales to contributions to The Global Fund to Fight AIDS, Tuberculosis & Malaria and NIKE football community initiatives. (11/30/2009)  permalink
• Students Worldwide Host Holiday Food Drives to Help Their Communities and the World
  Doubletree Hotels and the United Nations World Food Program (WFP), the world's largest humanitarian organization, have teamed up to motivate students to help fight hunger this holiday season through a unique relationship that will collect food for local food banks in the United States and raise funds for WFP's hunger relief operations abroad. (11/20/2009)  permalink
• Corporate Impact Awards Recognize Companies' $1 Million-Plus Annual Gifts to American Cancer Society
  The American Cancer Society's nationwide Corporate Impact Awards were presented today to 16 corporations during the organization's 96th Annual Meeting in Los Angeles. The awards recognize businesses' and their employees' financial as well as in-kind contributions of $1 million or more during the past year. (11/19/2009)  permalink
• The Great At Doing Good
  Even in good times the fight for a share of a donor's or sponsor's wallet is fierce. How do we decide where to give? The decision criteria for giving exactly replicates Landor's well-known four pillar model for building strong brands: be differentiated establish relevance, build esteem, and grow knowledge. We give to an organization because it seems special (differentiation), it fits into our life (relevance), we feel good about it (esteem), and we understand what it does (knowledge). (11/18/2009)  permalink
• Chase commits $5 million to Facebook charity campaign
  Chase announced Monday a partnership with Facebook to power the finance company's inaugural "Community Giving" campaign, which will allocate a total of $5 million to small, local nonprofits voted on by Facebook members. The campaign takes the form of a Facebook Platform application, in which members can choose their favorite of more than 500,000 nonprofits. (11/17/2009)  permalink
• Welch's and Scholastic Parent & Child to Help Grow Gardens in 100 Schools Nationwide
  Welch's® and Scholastic Parent & Child® Magazine have launched a unique Harvest Grants program to help 100 winning schools nationwide grow fruit and vegetable gardens. Thousands of school children nationwide will have the opportunity to participate in this unique, hands-on learning experience that can help bring to life subjects such as science, math and even literacy. (11/16/2009)  permalink
• Cause in Better Shape Than Other Forms of Marketing: NY Times
  For all the reset buttons being pushed by consumers, cause marketing is experiencing a boom compared to advertising focused on little luxuries or designer duds. Although the bar has been raised to create effective programs and cause marketing has its critics, the field is experiencing a boom. Listen to the accompanying audio interview with advertising columnist Stuart Elliott for his comment on the "boom" and interesting background. (11/12/2009)  permalink
• Huggies Brand Teamed Up With Non-Profit KaBOOM! to Champion Play in Local Communities
  To support the KaBOOM! partnership, the Huggies brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers; fund all-volunteer, done-in-a-day playground builds, invite moms to donate their Huggies Enjoy The Ride Rewards points to KaBOOM, and host an online auction at eBay Giving Works. (11/11/2009)  permalink
• Pepsi Pledges to fund $20 million in "refreshing" projects
  PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people create to "refresh" their communities. (11/11/2009)  permalink
• From Soup to ... Corporate Social Responsibility: Campbell's Efforts to Lead the Way
  A global manufacturer with net sales of $7.5 billion in fiscal 2009 and 20,000 employees, Campbell has a presence in 120 countries with such brands as V8, Pepperidge Farm, Goldfish crackers and Franco-American sauces. Last year, it ranked second among American companies perceived by the U.S. public as the most socially responsible, according to the Corporate Social Responsibility Index of the Boston College Center for Corporate Citizenship and the Reputation Institute. (11/11/2009)  permalink
• McDonald’s(R) Celebrates 35 Years of Helping Children and Families in Need Through Nationwide McHappy Day(R) In-Restaurant Fundraiser
  By visiting participating McDonald's restaurants from November 10-20, supporters can join McDonald's in raising funds and awareness for Ronald McDonald House Charities® (RMHC®). For the past seven years, McDonald's fundraising efforts have raised more than $150 million for RMHC and other children's causes worldwide through support from McDonald's customers, employees, owner/operators and suppliers. (11/10/2009)  permalink
• Kroger, Nestlé Purina Raise Funds for Animal Welfare
  The Kroger Co. and Nestlé Purina have teamed up for the second annual “Tales for the Pet Lover’s Heart” campaign, which celebrates the unique bond between people and their pets while simultaneously raising funds for animal welfare organizations nationwide. (11/9/2009)  permalink
• Social Credit For CSR Purchases Key To Consumers
  In new research by Aronte Bennett and Amitaz Chakravraki of New York University titled "Self and Social Signaling Explanations for Consumption of CSR-Associated Products," they examine the purchase intent of consumers for corporate social responsibility (CSR) products based on the product's "social signaling" potential to others. (11/6/2009)  permalink
• Fujifilm's SeeHere.com Helps Build Homes for Troops
  As a corporate sponsor of Homes For Our Troops, SeeHere.com will make an initial $25,000 donation to the nonprofit and has committed to a minimum donation of $100,000 over the next 12 months. (11/5/2009)  permalink
• The Levi's(R) Brand to Make $100,000 Donation to Green Pioneer of America's Choice
  The Levi's® brand is proud to announce that it will match its $100,000 Grayson Ozias IV Fortune Challenge giveaway with a $100,000 donation to a "green" charitable organization. (11/4/2009)  permalink
• Holiday Cheer: Major Retailers Launch Cause Initiatives
  Macy's, J.C. Penney and Wal-Mart Stores are all unleashing major cause-related initiatives. For example, Macy's is breathing new life into last year's "Believe" campaign, opening letter-writing "Believe Stations" in stores across the country, donating $1 per letter to the Make-A-Wish Foundation. (Last year, it raised $1 million.) (11/3/2009)  permalink
• CBL & Associates Helps Santa Feed America,
  A cause marketing campaign designed to provide meals to families in need and stock empty cupboards across the nation this holiday season is the only nationwide canned food drive ever conducted by a shopping center developer. More than 80 CBL properties across the country will collect canned food and non-perishable items during November and December for distribution to needy families via local food banks. (10/29/2009)  permalink
• Macy's “COME+TOGETHER” Campaign Raises 10 Million Meals For Feeding America Food Banks
  Feeding America, the nation’s largest domestic hunger relief organization, today announced that they have received a donation of 10 million meals raised by Macy’s and its customers. The “Come Together” campaign urged the public to donate to Feeding America by hosting dinner parties in their homes and asking their guests to contribute to Feeding America in lieu of bringing a host gift or a bottle of wine. Donations were made on macys.com/cometogether or in any Macy’s store, and Macy’s matched those donations dollar for dollar through October 21. (10/21/2009)  permalink
• LEVI’S® AND GOODWILL® PARTNER TO LAUNCH A “CARE TAG FOR OUR PLANET”
  Levi Strauss & Co. and Goodwill® today announced A Care Tag for Our Planet, a new initiative that aims to put billions of pounds of unwanted clothing to good use instead of into landfill. Beginning in January 2010, the Levi's® brand will be the first major retailer to include messaging on product care tags that encourages people to donate unwanted clothing. (10/21/2009)  permalink
• SELF Research Studies Cause Marketing Skeptics
  When it comes to getting active in cause marketing, fear of consumer backlash can paralyze a company. Self VP-Publisher Kimberly Anderson Kelleher shares insights into consumer skepticism from the magazine's latest research and suggests how smart companies can overcome it. (10/15/2009)  permalink
• Frito-Lay In Exclusive Deal With 'Reader's Digest'
  Frito-Lay's True North snack brand has signed on as the exclusive sponsor of the magazine's "Make It Matter" Day, a national volunteer day of reading, writing and support of literacy and education. (10/1/2009)  permalink
• NESTLÉ® COFFEE-MATE and Dress for Success Want You to Be a Part of Something Big
  NESTLÉ® COFFEE-MATE is teaming up with Dress for Success to give deserving women the tools they need to achieve financial independence. By going beyond the clothes, Dress for Success helps disadvantaged women become more self-sufficient. And now, NESTLÉ® COFFEE-MATE is donating $50,000 to Dress for Success. (9/29/2009)  permalink
• Pink Produce Promo Returns for Cancer Awareness Month
  The Pink Ribbon Produce campaign will use in-store promotions to drive breast-cancer awareness through produce sales at participating stores in the Harris Teeter, Price Chopper and Meijer retail market chains. (9/22/2009)  permalink
• Carl's Jr. and Hardee's Achieve $1 Million Fundraising Goal in the Fight Against Breast Cancer
  The “Pink Star” fundraising campaign is a three-week, in-store fundraiser that began in April. For each $1 donation, restaurant guests received a commemorative pink Happy Star® to personalize and place on a restaurant lobby display. This leave-behind piece combined the icon for both the Carl’s Jr. and Hardee’s restaurant chains with the color pink to represent hope and awareness for the plight of those fighting breast cancer. Guests also received coupons to use toward future visits. (9/21/2009)  permalink
• Produce for Kids surpasses $2 million raised
  Produce for Kids raises money when retailers and producers sign on as sponsors of the program and designate sales proceeds from selected products to go directly to the program. Produce for Kids also has run a fall fund-raising campaign for the last three years, with the money from that going to PBS Kids programs. (9/21/2009)  permalink
• Ask.com Invites Consumers to Search for the Cure® in the Fight Against Breast Cancer
  The Ask.com Search for the Cure program, is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational, and free for consumers to support the fight against breast cancer. Ask.com has pledged to invest at least $1 million by December 31, 2010 through this program and sponsorship of the Susan G. Komen Race for the Cure® series. (9/14/2009)  permalink
• BofA Goes Digital In Chicago Marathon Efforts
  Bank of America is launching its first-ever digital fund-raising program for its namesake Chicago Marathon. The program and ads launch this month online in print and outdoor to celebrate the 32nd running of the Bank of America Chicago Marathon on Oct. 11. Approximately 8,000 participants who are registered in the marathon are raising money for 123 charities. The marathon estimates these runners will collectively raise $10 million this fall for local, national and global causes. (9/3/2009)  permalink
• Finlandia Vodka consumers help the environment with purchases through November
  Finlandia Vodka ® believes if you are kind to nature, it will return the favor. Starting in September and continuing through November in states across the U.S., Finlandia Vodka will donate a tree through Trees for the Future ® for every certificate redeemed from specially tagged bottles of Finlandia. (9/3/2009)  permalink
• eBay Teams with Community of 88 Million Users to Create Positive Social Change
  eBay, the world's leading online marketplace, today announced the launch of the eBay Give. Good. Green. campaign, a social-media focused initiative designed to inspire their community of 88 million buyers and sellers - and any individual that is inspired to join - to make a difference through a variety of activities on eBay. (9/2/2009)  permalink
• American Red Cross Launches "Do More Than Cross Your Fingers" Campaign
  The American Red Cross launched the Do More Than Cross Your Fingers campaign with two corporate sponsors, Clorox and FedEx Corporation, encourage consumers to be ready for emergencies. (9/1/2009)  permalink
• Seventh Generation Pledges $22,000 to the Ovarian Cancer Research Fund
  Seventh Generation is marking the start of Ovarian Cancer Month, September 1, 2009, with "Let's Talk...Period" Day: a 24-hour online event that aims to celebrate, educate and donate funds for ovarian cancer research. The nation's leading brand of non-toxic personal and home care products is sponsoring the online event for women to share and learn about gynecological health on www.LetsTalkPeriod.com. In conjunction with the Ovarian Cancer Research Fund (OCRF), the leading organization dedicated to funding research to find a method of early detection and a cure for ovarian cancer, LetsTalkPeriod.com will help facilitate conversations while generating important donations for ovarian cancer research. (9/1/2009)  permalink
• Retailers Get an A+ for School-Related Promotions
  Kids aren't the only ones dusing off their thinking caps this back-to-school season. Food retailers are likewise getting into the spirit by devising crafty plans for capitalizing on this lucrative time of year. Efforts enlisting participation from local schools seem especially clever. Some even center on lessons with potential to become part of the curriculum. (8/31/2009)  permalink
• Sonic Launches 'Limeades for Learning'
  Consumers who buy a drink at Sonic in September can vote online for specific teachers to win $250 to $400 grants as part of the chain's first national cause-marketing campaign, "Limeades for Learning." Sonic, in partnership with Donors Choose, will award $100,000 in grants every Friday for five weeks -- for a total of $500,000 -- and list the winners on its website. (8/31/2009)  permalink
• John McEnroe Tells Men to Get Serious About Prostate Cancer
  Seven-time grand slam winner John McEnroe, whose father was diagnosed with prostate cancer in 2006, is providing his voice and image to a new campaign that promotes recently updated prostate-cancer screening guidelines. The campaign includes a widely distributed print advertisement that debuts in September. This effort is led by Stand Up To Cancer(TM), a program of the Entertainment Industry Foundation, as well as the American Urological Association, GlaxoSmithKline (NYSE: GSK), Men's Health Network, Prostate Cancer Foundation and the Prostate Conditions Education Council. More information is available at www.ProstateCancerWatch.com. (8/27/2009)  permalink
• Corporate Giving Is Moving Into a New Age, According to Survey Released by LBG Research Institute
  With giving budgets down for many corporations and fewer community involvement (CI) staff on the payroll, corporate charitable giving departments are busier than ever. The good news for many charities is that the corporations surveyed by LBG Research Institute show no decrease in their commitment to supporting their communities. (8/26/2009)  permalink
• As Cash Dwindles, Corporate Giving Emphasizes Employee Engagement
  According to the report, "Making the Most of What We Have: Corporate Giving in the New Economy," corporations and their foundations are showing their support for their communities by marshalling other, non-cash resources. More than 84% of corporations surveyed say they are encouraging more employee volunteerism to offset a decline in cash giving, the LBG Research Institute reports. More than 48% have increased the number of volunteer events this year. And almost 45% report increased participation rates in their employee volunteer programs. (8/26/2009)  permalink
• Men’s Wearhouse Launches 2nd Annual National Suit Drive
  Determined to empower unemployed men by providing them with the necessary professional attire that will build their self-esteem and help "sell themselves" during job interviews, Men's Wearhouse (NYSE: MW) has announced its second annual National Suit Drive, September 1-30. (8/24/2009)  permalink
• Cone Summer 2009 Cause Trends Report
  In August 2009, Cone published a report on 10 trends it had recently observed in the cause marketplace. Examples include: Cause Lite, a la carte Cause, Seasonal, Homegrown. The agency offers a free 7-page report on these trends on its website. (8/24/2009)  permalink
• Macy's and Feeding America Launch "Come Together": Brandweek
  Macy’s has teamed up with Feeding America to launch a celebrity-studded fall campaign that links the eat-at-home trend with hunger relief. The campaign, called “Come Together,” asks consumers to host dinner parties and have guests make a donation to Feeding America instead of the usual host gift. Macy’s is matching all contributions until a total of 10 million meals is reached (8/12/2009)  permalink
• NATB Announces Partnership With Ronald McDonald House Charities(R)
  Today, Ronald McDonald House Charities(R) (RMHC(R)) announced a multi-year partnership with the National Association of Ticket Brokers (NATB) that includes ticket donations to select Ronald McDonald House Charities in the United States and volunteerism by members of the NATB family. As of August 1, 2009, NATB members across the country have donated over 2,000 tickets to their local RMHC Chapters. (8/7/2009)  permalink
• TRU Raises $1M for Save the Children
  Toys"R"Us' Bundle in Hope in-store campaign has raised $1 million for the humanitarian aid agency Save the Children. (8/6/2009)  permalink
• Dawn Eyes Facebook for Cause Marketing
  Procter & Gamble’s Dawn brand is cozying up to social media to drive awareness of wildlife conservation and cultivate an online community of followers. (8/4/2009)  permalink
• Office Depot Foundation Rings NYSE Opening Bell on 8/3 to Celebrate Donation of its 2 Millionth Backpack in 2009
  Since 2001, the Office Depot Foundation has donated two million backpacks to deserving children across the United States, in Canada and around the world. The Foundation will celebrate this extraordinary milestone today (8/3) by ringing the Opening Bell at the New York Stock Exchange - and will commemorate the occasion by donating 1,500 backpacks to the Harlem Children's Zone. (8/3/2009)  permalink
• "Be A Hero for Babies Day" Raises $2.6 Million for March of Dimes
  With carwashes, golf outings, pancake breakfasts and pie-throwing contests, Farmers Insurance agents nationwide led their communities to raise more than $2 million on July 22 to support March of Dimes programs to give every baby a healthy start in life. (7/29/2009)  permalink
• InfoSpace Introduces DoGreatGood.com
  InfoSpace, Inc. (NASDAQ:INSP), a leading developer of metasearch products, today announced the launch of DoGreatGood.com, a new search engine that allows users to support their favorite charitable causes while they search the Web. An expansion of Dogpile’s Search & Rescue program, InfoSpace created Do Great Good to increase the number of causes and charities that Internet users can help at no cost to them. (7/22/2009)  permalink
• IKEA and UNICEF Lighten Up Children’s Lives in the Developing World
  Here's a real sunshine story! Started June 1, 2009, for every SUNNAN solar-powered lamp sold in IKEA stores worldwide, one lamp will be given to UNICEF to light up the life of a child. The first shipments are destined for Pakistan, helping children in camps for people who had to flee their homes, and remote villages in Balochistan and the North West Frontier province. (7/21/2009)  permalink
• Yum! Brands Taps Aguilera for Hunger Relief
  Christina Aguilera is raising her voice to help fight world hunger. Yum! Brands announced today that the singer will be the global spokesperson for the company’s World Hunger Relief effort. Aguilera will appear in public service announcements and in-store advertising, and will be the face of the campaign’s Web site, FromHungerToHope.com. (7/15/2009)  permalink
• Sunkist Adds Design Contest to Longtime Cause Program
  Sunkist is in its sixth year running a cause-marketing program that gets kids motivated to sell lemonade and donate the profits. New this year, Sunkist has added a social component, a Facebook page for kids to upload pictures of their stands and to enter for a chance to win prizes. (7/14/2009)  permalink
• All-Star Sponsors Strive to Look Truly Charitable: NY Times
  Making money by giving it away: that is part of the plan for the largest corporate sponsors at the All-Star Game in St. Louis this year. State Farm, Bank of America, Pepsi and other sponsors have increased the money they plan to give to charities at this year’s event. For each hit in the game, Bank of America will donate $5,000 to Feeding America, which runs a national network of food banks. State Farm expects to exceed the $370,000 it gave to the Boys and Girls Clubs at the Home Run Derby it sponsored last year. Pepsi helped pay for a free concert by Sheryl Crow on Saturday that raised money for Stand Up to Cancer, a research group. The companies want to appear sensitive to the economic challenges fans face and deflect criticism of corporate sports sponsorship. (7/14/2009)  permalink
• Nike Chalkbot Scribes Live Strong Supporter Messages on Tour de France Race Course
  Not only is Lance Armstrong posting to Twitter from the race, but a Chalkbot -- a robot that writes in water-soluble paint -- is scribing messages onto the road, offering inspiration to the competitors and to cancer survivors. It's all part of a Nike campaign supporting the Lance Armstrong Foundation. (7/14/2009)  permalink
• Wimbledon Allows Ticket Resales to Raise Money for Charity
  In a practice dating back to 1954, Wimbledon permits spectators before the end of paly to give back their tickets for resale with the proceeds going to charity. It's an idea that other sports venues should emulate. (7/14/2009)  permalink
• 2009 & beyond: seeing down the road in a round world.
  Fundraisers, especially those who focus on corporate donations, have surely been rethinking their 2009 plans to compensate for 2008's unexpectedly large declines in the Dow and other economic bad news. (7/1/2009)  permalink
• Nike Announces $650,000 Back
  NIKE, Inc. (NYSE:NKE) today announced that its retail division has launched a U.S. based national grant program known as Back Your Block to support community and school groups which aim to unlock the potential of young people through programs that focus on sport. The $650,000 grant program is now accepting applications through August 24, 2009. (6/30/2009)  permalink
• Campbell's Charity Push Counters Gloom
  Times are tough, but Campbell Soup Co. is betting consumers will still consider philanthropy when making their buying decisions. Campbell has revamped its Labels for Education program, which donates equipment and educational supplies to schools upon receipt of qualifying soup proof of purchases. The effort is the first makeover for the 36-year corporate giving platform, which has relationships with 75 percent of U.S. schools. Whereas the old Labels for Education logo featured a Campbell soup kid wearing a graduation cap, the new design is less Campbell-branded to allow for increased brand partnerships, said Mike Salzberg, head of Campbell Sales Co. (6/27/2009)  permalink
• Kimberly-Clark teams up with sports legends to launch 'The Depend Campaign to End Prostate Cancer'
  With prostate cancer affecting a staggering one in six men and 192,000 men expected to be diagnosed this year in the United States alone, Kimberly-Clark Corporation (NYSE: KMB) and the Depend brand today announced a strategic partnership with ZERO – The Project to End Prostate Cancer. From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to ZERO*. The contribution will help to fund education for patients, free screenings for those at risk and research to discover a cure. (6/18/2009)  permalink
• Staples Does “Do Something” Again
  Stationery retailer Staples is reprising last summer’s “Do Something 101” campaign to get students involved in collecting school supplies and money for needy kids. But this time the campaign is getting a social edge with both a Facebook page and Facebook app, courtesy of youth-oriented interactive agency Mr. Youth. (6/18/2009)  permalink
• Kimberly Clark and ZERO launch Depend Campaign to End Prostate Cancer
  Kimberly-Clark Corporation (NYSE: KMB) and the Depend brand today announced a strategic partnership with ZERO – The Project to End Prostate Cancer. From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to ZERO*. The contribution will help to fund education for patients, free screenings for those at risk and research to discover a cure. (6/15/2009)  permalink
• Aquarius Spring! ™ Launches $500,000 Watershed Conservation Program
  Aquarius Spring!™ natural spring water is on a mission this summer to promote watershed conservation and encourage people to take action in their local communities. The brand is providing $500,000 in grants to community watershed organizations to facilitate consumer education and clean-up events at watersheds in 10 markets. (6/11/2009)  permalink
• Twenty Eco-Friendly Schools Named Finalists in The Walmart "Earth Day Every Day School Challenge"
  Small, every day changes can make a big difference to the environment. Twenty schools from across the country that have put this idea into practice are being recognized for their efforts: they’ve been named finalists in the Walmart “Earth Day Every Day School Challenge.” (6/9/2009)  permalink
• Tiffany's Dedicates Store Windows to Coral Conservation
  Tiffany & Co. has splashed out for coral conservation in a huge way, decking its store windows all over the globe with an "Under the Sea" theme to raise awareness about the damaging consequences of coral harvesting. (6/8/2009)  permalink
• Video: CVS/pharmacy Kicks Off 8th Annual ALS Fundraising Campaign in Stores Nationwide
  CVS/pharmacy has kicked-off its annual in-store fundraising campaign to support the fight against amyotrophic lateral sclerosis (ALS). Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance ALS research. To date, CVS/pharmacy has raised more than $15 million in its stores -- a single $1 donation at a time -- to support the funding of new clinical trials with the aim of discovering a treatment or cure for this devastating disease. This year's campaign runs through June 27. (6/8/2009)  permalink
• Fido Celebrates World Environment Day by Announcing New Partnership With Evergreen
  (6/8/2009)  permalink
• Tom's of Maine Invites Public Participation in 50 States for Good Program
  Tom’s of Maine introduces 50 States for Good, a new program directed at organizations that make a difference in their communities. The national program asks the public to help Tom’s of Maine reward non-profit organizations focused on lasting, positive change. (6/8/2009)  permalink
• Mott's Goes Pink For Breast Cancer Foundation
  Mott's is launching "Pink to the Core" limited-edition Mott's Plus Apple Sauce and Mott's Healthy Harvest Apple Sauce, in support of Susan G. Komen for the Cure. Mott's has created pink packaging with a Komen logo as well as a special grocery display for the product. In connection with the promotion, Mott's is donating $300,000 to the organization. (6/3/2009)  permalink
• Target Engages 167,000+ Consumers to Help Donate $3 Million
  In just two short weeks, St. Jude Children’s Research Hospital® tallied 26.6% of total votes, coming in first winning $797,123 in the first-ever Target giving campaign on Facebook®. Bullseye Gives, which kicked-off on May 10 and concluded on May 25, 2009, invited Facebook users to visit www.Facebook.com/Target to help Target decide how to divvy up $3 million among ten national charities. With more than 3,000 wall posts* from inspired voters, the campaign also created a place for the online community to share their personal stories and experiences. (5/29/2009)  permalink
• Purex Teams with Kiva on Purex Changes Lives
  Consumers can make a simple change at home - switching to Purex Complete 3-in-1 brand in the laundry room - and make an extraordinary impact in another family's life by redirecting one dollar from their purchase to Kiva.org, a global person-to-person micro-lending website that helps low-income families create their own sustainable sources of income. Simply log on to www.PurexChangesLives.com to learn more about the Purex-Kiva partnership and start making an extraordinary difference now. (5/29/2009)  permalink
• Nestle Waters North America Teams Up With Keep America Beautiful to Improve Recycling in Communities Nationwide
  With the unofficial start of summer just around the corner, consumers increasingly reach for packaged beverages to keep them hydrated while on-the-go. In communities across the country, however, recycling solutions for these packaged items are often inadequate and inconvenient, and according to the National Association for PET Container Resources, less than 24% of plastic beverage bottles were recycled in 2007. (5/20/2009)  permalink
• BTIG To Hold 7th Commissions for Charity Day
  BTIG LLC, an institutional broker dealer specializing in trading and related brokerage services, will donate equity and derivative trading commission profits earned on Tuesday, May 19 to a group of nonprofit organizations. (5/18/2009)  permalink
• Cause Marketing Meets Social Media
  Kraft, Target and Colgate are among the major corporations employing social media to promote cause-related efforts profiled in a May 2009 Adweek article. (5/18/2009)  permalink
• Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”
  Twelve-time Grammy-winning singer Alicia Keys’ appearance on FOX’s “American Idol” Wednesday night (May 13) raised an astonishing $450,000 from more than 90,000 mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India. (5/14/2009)  permalink
• Merrell and National Park Foundation Form Long-Term Partnership
  In an era when wired, indoor lifestyles threaten to consume natural outside inclinations, Merrell and the National Park Foundation (NPF) have partnered to get more people living active and outdoor lives. A long-term agreement, formalized today, represents a unique and synergized partnership between Merrell and the NPF that will work to make the National Parks more visible and invite more people to get outside and enjoy these natural resources. (5/14/2009)  permalink
• The Walt Disney Company Launches Disney's Friends For Change
  The Walt Disney Company today announced Disney's Friends for Change: Project Green (www.Disney.com), a multiplatform environmental initiative that will help kids help the planet. Disney stars Miley Cyrus, Selena Gomez, the Jonas Brothers and Demi Lovato are among the 29 young stars participating in outreach messages to debut on Disney Channel, Disney XD, Radio Disney and Disney.com. (5/14/2009)  permalink
• Allergan Inc Announces the Botox Cosmetic
  In honor of working women who have helped make BOTOX® Cosmetic (onabotulinumtoxinA) the most popular physician–administered aesthetic treatment for the last seven years1, Allergan, Inc. (NYSE: AGN) has announced the "BOTOX® Cosmetic: Express Success" charitable education campaign. Spearheaded by actress and singer Vanessa Williams, the campaign will benefit not–for–profit Dress for Success, an organization that helps disadvantaged women succeed in the workforce, through a $250,000 donation from Allergan. The donation will support the organization in its efforts to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. (5/14/2009)  permalink
• Choice Hotels Selects Rebuilding Together as Signature Cause
  After an extensive search process, Choice Hotels International, Inc. (NYSE: CHH) announced the selection of Rebuilding Together as its signature cause partner. The announcement was made yesterday at the Choice Hotels International 55th Annual Convention at the Gaylord National Hotel & Convention Center. As signature cause partner, Rebuilding Together will play a key role in the corporate social responsibility efforts of Choice Hotels as overseen by the Choice Hotels International Foundation. The Foundation's efforts are focused on giving through direct financial contribution and volunteer activities with organizations that support food, clothing, shelter, education, travel and tourism. (5/12/2009)  permalink
• Vespa & GreenPeace Partner on Global Warming Awareness Tour
  Scooter maker Vespa is launching a program with GreenPeace called The Vespa Experiment, a California tour featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth. The two-week tour of the California coastline is intended to raise awareness about global warming. For the tour, the three will ride Vespas up the California coast. They will eschew hotels for campgrounds. (5/11/2009)  permalink
• Tide's Charitable Makeover: Brandweek
  Procter & Gamble has redesigned its Tide detergent bottles, as part of a cause marketing program to raise funds for disaster relief. The packaging change is the most significant in the brand’s 60-year history. The new packaging shows faces of real people Tide has helped, including those affected by Hurricane Katrina. Tide, to date, has churned out 30,000 loads of clean laundry for New Orleans residents. The new design is denoted by Tide's “yellow cap.” Major retailers will carry the bottles through June. (5/11/2009)  permalink
• Target Puts $3 Million in the Hands of its Fans on Facebook
  Target, which gives $3 million a week to support charities nationwide, is taking its giving digital with the official launch of Bullseye Gives, a two-week-long giving campaign on its Facebook(R) Page that will run from May 10 through May 25, 2009. Target is asking all Facebook members to visit facebook.com/Target to make a powerful choice and decide how 10 national charities will receive a portion of Target's $3 million in weekly charitable giving. (5/11/2009)  permalink
• OKI Data Americas Supports the Nation's Largest Colorectal Cancer Fundraising Event as a Sponsor of the Colon Cancer Challenge in New York City
  The employees of OKI Data Americas, a leading printer manufacturer which markets its products under the OKI Printing Solutions brand, announce their support of the Colon Cancer Challenge occurring on Sunday, March 22nd in New York's Central Park. On behalf of the Color Me OKI (www.colormeoki.com) philanthropic program, the one-of-a-kind 1992 "Spirit of America"1 neoclassic Corsair will be on display as singing group, The Chiclettes, perform hits from the 30's and 40's and entertain the crowd. Attendees can have their photo taken with the vintage vehicle which are printed on OKI Printing Solutions' digital color printers and provided to attendees free, in keepsake frames. (5/11/2009)  permalink
• Nautica Makes Waves With Announcement of Oceana Corporate Sponsorship
  Nautica(R), a leading global lifestyle brand, has announced the launch of a new cause-marketing platform that will focus on ocean conservation. For 2009, Nautica(R) is a proud corporate sponsor of Oceana, a global ocean conservation organization, and supports its mission to protect the world's oceans. (5/7/2009)  permalink
• Valvoline and the Association of Zoos and Aquariums Partner for Environmental Enhancement
  Protect your car, protect the environment, and the zoo's on us. That's the special offer available from Valvoline®, America's original branded motor oil, and the Association of Zoos and Aquariums (AZA). (5/7/2009)  permalink
• VISTAPRINT AND TOYS FOR TOTS ANNOUNCE COLORING PROJECT FOR KIDS
  Following on the heels of last season’s successful holiday card campaign, today VistaPrint Limited (Nasdaq:VPRT) and the Marine Toys for Tots Foundation announced the launch of a unique holiday card coloring project designed to give less fortunate kids in a number of organizations nationwide the chance to express what the holiday season means to them through drawing and writing. (5/7/2009)  permalink
• North Shore Animal League America and 1-800-FLOWERS.COM(R) Join Forces to Save More Animals' Lives
  North Shore Animal League America, the world's largest no-kill animal rescue and adoption organization, has teamed up with 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and gift shop, to benefit animal rescue and adoptions. (5/7/2009)  permalink
• Jumpstart and Pearson Foundation Announce Fourth Annual Read for the Record Campaign
  On October 8, more than one million children and adults are expected to team up with a single "Hungry Caterpillar" to help break a world record and draw attention to the early education crisis affecting millions of at-risk young children here in the U.S. and across the globe. (5/6/2009)  permalink
• HandsOn Network and PGA TOUR Announce Multi-Faceted Relationship
  HandsOn Network today announced an alignment with the PGA TOUR that will leverage the volunteerism, philanthropic and community improvement priorities and assets of both organizations. As two "volunteer forces," the TOUR and HandsOn will work together to further improve communities across the United States. At the heart of the partnership is a desire to inspire others to serve and connect to volunteer opportunities through HandsOn Network's 250 affiliates and its network of 70,000 nonprofit organizations. (5/6/2009)  permalink
• Boar's Head is Supporting the American Diabetes Association
  Boar's Head has joined the ADA as a national promotional sponsor of the School Walk for Diabetes program. (5/4/2009)  permalink
• The Levi's(R) Brand and Goodwill Ask Consumers to "Give Jeans"
  When shoppers "Give Jeans" of any brand at select Levi's(R) stores nationwide between May 1 and May 10, they will receive a 25 percent discount off a new pair of Levi's(R) jeans. The denim collected during Levi's(R) "Give Jeans" campaign will be donated to Goodwill Industries(R) to be sold in local Goodwill(R) stores. Jeans are the top-selling apparel product in Goodwill stores, and revenues from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year. The "Give Jeans" program is part of Levi Strauss & Co.'s long-standing commitment to community involvement and is intended to encourage customer participation in Levi's(R) annual "501(R) Day." (4/29/2009)  permalink
• Save the Planet-Win a Prize
  TogetherGreen Competition Rewards Volunteer Conservation Action. Volunteering to benefit the environment delivers all kinds of rewards, from personal pride to the promise of a healthier future. Now, it offers environmentally-friendly prizes too. (4/29/2009)  permalink
• eBay Encourages Consumers to Make a Statement When Shopping for a Mother's Day Gift
  eBay Inc. today unveiled a collection of new and affordable gift ideas that ensure a memorable and meaningful Mother's Day for your mom. With three unique and budget-friendly ways to shop this season, consumers can purchase gifts that support their favorite cause, browse the virtual aisles of an entirely ethical marketplace, or even make a microfinance investment in honor of their mom - all with the value and selection that comes hand-in-hand with the eBay shopping experience. (4/28/2009)  permalink
• Share A Little Comfort With Kraft Macaroni & Cheese
  Kraft Macaroni & Cheese is one of America’s classic comfort foods – kids love it and it’s a go-to dish for moms that won’t break the bank. Knowing the comfort that a simple dish like macaroni and cheese can bring to tables across the country, the maker of the popular Kraft “Blue Box” is sharing that feeling with those in need with its new “Share a Little Comfort” campaign. (4/28/2009)  permalink
• P&G: Doing good is good business
  Procter & Gamble has long had an active corporate giving program, but a refocusing of its charitable efforts now means that doing good has become good for business. The multinational company spends more than $100 million a year on charity under a program called Live, Learn and Thrive, its corporate-wide banner for giving that has consolidated its efforts on programs that benefit children globally. (4/24/2009)  permalink
• Nature's Path Celebrates 10 Year Anniversary of EnviroKidz Giving Back Program
  Nature's Path Organic Foods, North America's number one organic cereal manufacturer, is celebrating the ten year anniversary of its EnviroKidz Giving Back Fund, which has donated a total of over $1.2 million Canadian to deserving non-profit organizations over the last decade. (4/22/2009)  permalink
• To Nonprofits Seeking Cash, Facebook App Isn't So Green
  It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike. (4/22/2009)  permalink
• Vespa Enlists Singers For Calif. 'Experiment'
  Scooter maker Vespa is launching a program called The Vespa Experiment, a California tour featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth. The two-week tour of the California coastline is intended to raise awareness about global warming. For the tour, the three will ride Vespas up the California coast. They will eschew hotels for campgrounds. (4/21/2009)  permalink
• ARAMARK Building Community doubles support of local neighborhood centers with additional volunteers, funding and in-kind resources.
  Community centers address some of the nation’s toughest challenges, especially during difficult economic times. Whether it’s providing food to the hungry, emergency shelter to families that have lost their homes, job training to people looking for better opportunities, or clothing for those fallen on hard times, neighborhood centers work to improve their local communities and offer much-needed help to their neighbors. (4/21/2009)  permalink
• Sharp Expands Electronics Recycling Program
  Electronics manufacturer Sharp recently expanded its environmental recycling program to more than 300 sites nationwide. The expansion consisted of more than 30 new Southeast locations being added in Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia. Drop-off sites are free to consumers, who can hand in used Sharp televisions, audio and video products for recycling. Toshiba and Panasonic products also will be accepted at these locations. (4/20/2009)  permalink
• SunChips Rolling Out Compostable Package
  Snack brand SunChips, a division of PepsiCo's Frito-Lay, likes its packaging to be ubiquitous on shelves -- but on sidewalks, bushes, in trees or the random gutter? Not so much. The company is rolling out compostable, organic-based packaging bit by bit this year, with a fully compostable bag due out on Earth Day in 2010. (4/16/2009)  permalink
• Macy's Launches Eco Marketing Campaign
  To celebrate Earth Day and give the National Park Foundation a boost, Macy's is reprising the Turn Over A New Leaf campaign it introduced last year, designed to "support, educate and inspire eco-friendly practices in everyday life." (4/16/2009)  permalink
• Food Banks Canada, Loblaw Companies Limited launch national drive
  In mid-March, over 1,000 stores operating under the various Loblaw brands rolled out a spring drive to raise cash and food for the food banks in their communities in partnership with Food Banks Canada. A second national drive is set for December. With the two drives, the partners hope to raise 2 million pounds of food and $1 million cash for food banks across the country. (4/15/2009)  permalink
• 77kids by American Eagle Partners with Plant-It 2020 for Earth Day Tree-Planting Campaign
  77kids by american eagle and Plant-It 2020 today announced an Earth Day campaign in which 77kids will sponsor the planting of one indigenous tree for every www.77kids.com order placed on Wednesday, April 22. The newest brand concept from American Eagle Outfitters, Inc. (NYSE: AEO), 77kids offers clothing and accessories for children ages two to 10. Plant-It 2020 is a non-profit foundation dedicated to planting, maintaining and protecting as many indigenous trees as possible worldwide. (4/15/2009)  permalink
• Pro Bono as Currency: Deloitte Survey Finds NonProfits and Corporations Missing Opportunity to Offset Decline in Giving Dollars
  According to the 2009 Deloitte Volunteer IMPACT Survey, both nonprofits and corporations are overlooking a high-impact opportunity to leverage pro bono and skilled volunteer support to offset a decline in corporate giving dollars. Despite the challenging economic backdrop, nearly 40 percent of nonprofit executives say they will spend between $50,000 and $250,000 or more of "hard-won" cash on outside contractors and consultants this year. Yet nearly one-quarter (24%) of nonprofit respondents have no plans to use skilled volunteers or pro bono support in any capacity in 2009. These national survey findings were released today in advance of National Volunteer Week, April 19 – 25, 2009. (4/14/2009)  permalink
• Environmental Interest Has Grown, Not Waned: Cone Study
  Despite the dire state of the economy, 34 percent of American consumers indicate they are more likely to buy environmentally responsible products today, and another 44 percent indicate their environmental shopping habits have not changed as a result of the economy. Fewer than one-in-10 (8 percent) say they are less likely to buy, according to the 2009 Cone Consumer Environmental Survey. (4/14/2009)  permalink
• Walgreens & AARP Providing Free Health Screenings
  Starting in April 2009, The AARP®/Walgreens Wellness Tour will deliver free health screenings and health education to communities across the country — with a special emphasis on diverse and underserved areas. This new two year joint national mobile tour features nine customized buses that will travel across 48 states, visiting more than 3,000 communities. (4/14/2009)  permalink
• KFC Road Repair Program
  For more than half a century, KFC has “filled up” its fans with the Colonel’s world famous, freshly prepared fried chicken. Today, in a marketing first, KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program, becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.S. (4/14/2009)  permalink
• The Worst Cause Marketing Program Ever?
  The New York Times reports that ShowBiz Promotions had been sued by Florida's attorney general for falsely claiming that proceeds from sales of a Michael Vick dog chew toy and a doll based on a missing girl were going to charity. You've got to read it to believe it! (4/14/2009)  permalink
• Nestlé Crunch Promos Support Playgrounds
  Nestlé Crunch has launched a sweepstakes and separate donation-per-coded entry program that support KaBOOM!, a non-profit focused on working with local communities and businesses to establish playgrounds and playing fields throughout the country. (4/13/2009)  permalink
• Kroger Joins Group In 'Bread Art Project' Promo
  Hoping to build on the online savvy of Gen X and Gen Y moms, the Grain Foods Foundation (GFF) and Kroger are partnering on a fund-raising effort called Bread Art Project. (4/9/2009)  permalink
• National Trust for Historic Preservation and Fireman’s Fund Insurance Company Launch ‘This Place Matters’ Photo-Sharing Campaign
  The National Trust for Historic Preservation and Fireman's Fund Insurance Company today launched "This Place Matters," a Web-based photo sharing campaign to empower Americans to weigh in on places that they feel are architecturally or culturally significant. People nationwide will be able to post stories and photos using social media sites Flickr and Google Maps highlighting personal, regional and national places that matter to them. The campaign, made possible by the Fireman's Fund®, will run throughout 2009. (4/7/2009)  permalink
• Stater Bros., Coca-Cola and California State Parks Team Up to Reforest Wildfire Areas: Goal to Plant One Million Trees
  Stater Bros. Supermarkets, Coca-Cola, and California State Parks today announced 'Reforest California,' a campaign to raise much-needed funds for reforestation and fire prevention in California State Parks hit hard by wildfires over the past six years. Cuyamaca Rancho State Park near San Diego and Chino Hills State Park in San Bernardino County, two areas heavily impacted by the wildfires, will be the primary recipients of the campaign's goal to add one million native trees. (4/7/2009)  permalink
• ING Announces Awards Program for Schools Nationwide
  ING has launched a new awards program that will provide 50 $2,000 grants to schools that desire to establish a school-based running program or expand an existing one. ING is expanding its efforts to help fight childhood obesity and introduce kids to the benefits of running, a habit of physical fitness and healthy lifestyle choices through the ING Run For Something Better School Awards Program in partnership with the National Association for Sport and Physical Education (NASPE). (4/3/2009)  permalink
• Calling All Volunteers! WE tv Launches 'WE Volunteer,' Galvanizing Women to Make a Difference, One Day at a Time
  There's a movement afoot across America. People are getting back to basics and learning to rely on each other for help, comfort and support. WE tv recognizes both the call to action and the current challenges faced by women nationwide. Illustrating "what a difference a day can make," WE tv has launched WE Volunteer (www.WEVolunteer.tv), providing women and the people in their lives with the tools and support needed to help their communities -- even in the smallest ways, even for just a day. Several partners have joined WE tv's campaign to encourage volunteerism and are offering incentives for participation. WE Volunteer is the latest campaign of WE Empowers Women, the network's four-year-old public affairs initiative dedicated to fostering issues that impact the lives of women in the home and workplace. (4/2/2009)  permalink
• Ronald McDonald House Charities(R) Makes it Easy for Supporters to Give Back Through Its "30 Ways in 30 Days" Campaign
  In support of National Volunteer Month, Ronald McDonald House Charities(R) (RMHC(R)) is encouraging people to give back to their communities through the Charity's "30 Ways in 30 Days" Campaign. Starting in April, people can visit rmhc.org to get daily inspiration on ways to give back, reminding them that by volunteering they give families one of the biggest gifts of all - more time together while their children are being treated for serious illnesses. (4/2/2009)  permalink
• Timberland Teams with Green Rubber™ to Reduce Global Tire Waste
  To combat the negative impact of global waste tire build-up, the Timberland Company—a leading environmental steward—will launch two new footwear collections featuring outsoles made using recycled rubber from discarded tires. Currently, more than seven billion tires sit in landfills worldwide, leading to one of the largest and relatively unknown environmental issues. Through the use of Green Rubber™ proprietary and patented technologies, Timberland will help transform waste tires into a valuable raw material. (3/31/2009)  permalink
• Ernst & Young Announces Winners of Your World, Your Vision Campus Competition
  Ernst & Young LLP today announced the three winning teams for the 2009 Your World, Your Vision campus competition. The competition, which had entries from more than 60 colleges and universities, invited teams of students to develop and submit proposals for how they could make a difference in their communities in the areas of education, entrepreneurship, or the environment. The winning teams are from University of Calgary, University of Minnesota, and University of Southern California. Each team will receive $10,000 from Ernst & Young LLP to implement the programs. (3/30/2009)  permalink
• Marketers Lend Voices to Show Support for the Disabled
  Efforts in advertising to pay attention to the disabled are accelerating even as the business of many marketers is slowing. The seeming contradiction is not surprising because in harder times many consumers begin thinking about weightier matters than the size of their homes or the features on their phones. (3/30/2009)  permalink
• JPMorgan Chase Foundation Donates $605,000 to Education Projects Through DonorsChoose.org
  The JPMorgan Chase Foundation today announced a grant of $605,000 to provide critical early literacy, math and science resources for public school students across the country on DonorsChoose.org. The funds will support 1,500 public school classrooms and 39,000 students, most of whom attend schools in low-income communities, through DonorsChoose.org -- a nonprofit website connecting donors with specific classroom needs in public schools. (3/30/2009)  permalink
• Disney to Plant Tree for Each Ticket Sold in First Week of "Earth"
  To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release. (3/27/2009)  permalink
• Allergan Announces the LATISSE™ Wishes Campaign, Committing $1 Million to the Make-A-Wish Foundation
  Allergan, Inc. (NYSE: AGN) hosted a star-studded event Thursday night in Hollywood to launch LATISSE™ Wishes, a charitable public awareness campaign designed to help make wishes come true. Actress Brooke Shields and beauty expert to the stars Anastasia Soare will lead the campaign to generate $1 million to support the Make-A-Wish Foundation, a nonprofit organization dedicated to granting the wishes of children with life-threatening medical conditions. (3/27/2009)  permalink
• City of Hope to be Featured in Fox Sports Supports
  City of Hope has been selected by FOX Sports as one of four charities to be featured in FOX Sports Supports, the network’s on-air charitable initiative designed to raise awareness, provide funds and boost volunteerism for health-related charities. (3/27/2009)  permalink
• Unicycle.com Celebrates 10 Year Anniversary With Gift of Unicycles to Boys & Girls' Clubs
  “We believe unicycles strengthen and build self-confidence in children,” says Amy Drummond, Unicycle.com CEO. “Children are the lifeblood of our community; there is no better way to celebrate our success than by helping others.” (3/26/2009)  permalink
• Dow, USAID and Ocean Futures Society Partner to Advance Sustainable Environmental Education
  Dow Brasil SA., the U.S. Agency for International Development (USAID) in Brazil, and Ocean Futures Society do Brasil signed an agreement officially establishing USAID's support for the Ambassadors of the Environment program, an environmental education and sustainability initiative aimed at children across Brazil. (3/24/2009)  permalink
• Pioneering Change for the Good: Organic Valley Donates More Than $2 Million to Charitable Organizations in 2008
  Fostering positive change in rural communities, family farming and the environment throughout the nation, Organic Valley Family of Farms, the nation's largest cooperative of organic family farmers and one of the nation's leading organic brands, donated more than $2.2 million in cash and food to charitable organizations last year, the cooperative reported today. (3/24/2009)  permalink
• Office Depot Foundation's New 'Caring Connection' Website Makes it Simple to Find Ways to Volunteer Across the U.S.
  Recognizing the powerful role that volunteerism plays in keeping our communities strong, the Office Depot Foundation(TM) has launched the Caring Connection - a user-friendly, online resource that makes it simple to learn about and enroll in thousands of volunteer opportunities. (3/24/2009)  permalink
• Tropicana® Teams Up With Cool Earth For "Rescue the Rainforest" Campaign
  Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere – about as much as all the CO2 emitted by the U.S. every year – and it is accelerating at a rapid pace. To help stem the devastation, Tropicana, a division of PepsiCo, has partnered with Cool Earth, an international trust dedicated to protecting the rainforest, to offer consumers the opportunity rescue the rainforest – and it starts with just one carton of orange juice. (3/23/2009)  permalink
• Drug-Free America Effort Goes Mobile
  With teens--and their parents--increasingly living mobile lives, using the handsets for chatting, texting and surfing the Web, the Partnership for a Drug-Free America is launching its first campaign geared specifically for mobile devices. (3/23/2009)  permalink
• Earth Dinners Brings the Community Together to Celebrate Organic, Local and Seasonal
  As families and communities prepare to commemorate Earth Day and the Spring Equinox with tree plantings and cleaning up stream banks, Organic Valley encourages people across the nation to celebrate their relationship with the planet by sitting down to a special and meaningful meal – an Earth Dinner. To seed the movement, Organic Valley and Chefs Collaborative are partnering to host a series of Earth Dinners prepared from local, organic, seasonal foods, and served at tables in toniest restaurants and most humble homes, from coast to coast. (3/23/2009)  permalink
• Subaru Backs ASPCA With Festivals
  Subaru of America, Inc. is sponsoring the American Society for the Prevention of Cruelty to Animals (ASPCA) for the first time. The Cherry Hill, N.J. automaker will center sponsorship on three "Go Orange for Animals" festivals in celebration of April's Prevention of Cruelty to Animals Month. (3/23/2009)  permalink
• ZonePerfect(R) Nutrition Bars Launches Nationwide Tour with VH1 Save The Music Foundation to Nourish Arts, America's Schools
  Abbott today announced that ZonePerfect(R) Nutrition Bars is launching the "live.create." campaign, partnering with the VH1 Save The Music Foundation to help restore instrumental music programs in America's public schools. (3/19/2009)  permalink
• Consumers Favor More Cause Sponsorship, Less Sports Sponsorship
  A late February 2009 Performance Research consumer poll found a marked preference for increased cause sponsorship versus increased sponsorship. Within the sports environment, just 13% reported that sponsorship of their favorite event should increase to raise their opinion of corporate America, while twice that (26%) reported it should decrease- with the remainder (61%) indicating it would make no difference. The story was different for non-profits and causes, with 41% feeling sponsorship should increase to raise opinions of corporate America, and just 12% indicating it should decrease. (3/18/2009)  permalink
• Presto Announces Donation Program to Help Find the Cure for Multiple Sclerosis
  Presto Services Inc. announces a special donation program to coincide with MS Awareness Month in March to raise funds and awareness to find a cure for multiple sclerosis. For each sale of a Presto Printing Mailbox made between March 12 and April 20, 2009, Presto Services Inc. will donate 5% of the retail value ($7.49 each) to the Northern California Chapter of the National MS Society. (3/18/2009)  permalink
• Timberland Announces Sponsorship of Green Apple Festival
  Timberland today announced that it is a presenting sponsor of the nationwide Green Apple Festival and Earth Day Network events over Earth Day Weekend, April 17 to 19. The simultaneous national series of volunteer activities will be coordinated in ten U.S. cities, including New York, Boston, Washington DC, Atlanta, Chicago, Denver, Austin, Los Angeles, San Francisco and Seattle. (3/13/2009)  permalink
• CUTCO Cutlery Extends Its Support of Go Red For Women
  Following a successful two-year campaign of support for the American Heart Association's Go Red For Women movement, CUTCO Cutlery has announced that it is extending its support for another year. (3/12/2009)  permalink
• Brooks® Launches New Women’s Apparel Collection to Raise Money for Breast Cancer Research and Awareness
  Leading running company Brooks Sports, Inc. (www.brooksrunning.com) announced today the launch of the “Brooks For Her” women’s apparel collection, marking the company’s most significant cause-related program to date. Furthering Brooks’ tradition of philanthropy and sustainability, the company debuts the collection to raise money for charities that focus on breast cancer research, awareness, and support. (3/3/2009)  permalink
• Downturn Will Have Major Impact on Corporate Giving: Conference Board
  Issues related to the economic downturn dominate the concerns of corporate giving officers polled in a March 2009 study by The Conference Board on the philanthropy plans of major U.S. companies (3/3/2009)  permalink
• MS&L Launches Social Activism Marketing
  MS&L recently launched Social Activism Marketing which blends CSR and cause marketing with digital tools to spawn social movements that move messages, product and profit on behalf of companies and brands. (2/27/2009)  permalink
• NBA, WNBA Plays in ‘Vaccines for Teens’ Campaign
  The NBA and WNBA are teaming up with Society for Adolescent Medicine in a “Vaccines for Teens” campaign to build awareness about vaccination against serious diseases. (2/25/2009)  permalink
• PeaceJam and The Pearson Foundation's Global Call to Action Challenge
  Nobel Peace Laureate Rigoberta Menchu Tum, the world famous advocate for peace and human rights, will visit the Grand Prize winning team of the Global Call to Action Challenge, co-sponsored by PeaceJam and The Pearson Foundation. The Global Call to Action encourages young people to commit themselves to 1 billion projects to serve their communities in the next 10 years. (2/20/2009)  permalink
• Surf the Web. Save the World.
  Today saw the global launch of bettertheworld.com, the world's first, effortless fundraising platform that provides tools to empower millions of people to raise money for charity simply by surfing the web. The platform targets internet users who have no money to give to charity and charity supporters who want to do more. (2/17/2009)  permalink
• LOVE. HUGS. PEACE.™ MOVEMENT HARNESSES POWER OF YOUTH, ENCOURAGES CHARITABLE GIVING, CELEBRATES VOLUNTEERISM
  A new movement is brewing and, even before the official kick-off this week, Love. Hugs. Peace.™ has already piqued the interest and support of more than 50,000 kids who want to make the world a better place. Cheyanne from the United States has pledged to tutor someone in a subject she knows well. John in the United Kingdom has promised to do something nice for friends or family and Aaliyah from Switzerland has vowed to volunteer time to a special cause. The movement and the pledges are growing daily as word spreads around the world to children from Oceania, Asia, Europe, North America and South America who understand that no matter how young or old they are, they can help make a difference one hug at a time. (2/12/2009)  permalink
• Subaru Hands Over Proceeds From 'Share the Love' First-Of-Its-Kind Cause-Related Campaign
  Subaru of America, Inc. today presented checks to the five charities involved in its "Share the Love" marketing campaign. Addressing media at the 2009 Chicago Auto Show, Tim Mahoney, senior vice president and chief marketing officer for Subaru, handed over checks in the amount of $4.6 million. (2/12/2009)  permalink
• Trust in Business Hits All-Time Low: Edelman Trust Baromter
  When respondents in the United States were asked about trust in business in general, only 38% said they trust business to do what is right—a 20 percent plunge since last year—and only 17% said they trust information from a company’s CEO. Both are lower levels of trust than those Edelman measured in the wakes of Enron, the dot-com bust, and Sept.11. (2/9/2009)  permalink
• New Toast to Women Website to Raise $100,000 for Women With Heart Disease
  As part of February's American Heart Month, WomenHeart and Clos du Bois Winery today announced they will join millions of Americans nationwide in supporting women's heart disease awareness and prevention with the launch of www.ToastToWomen.com, a new website that is part of a year-long campaign to raise $100,000 to defeat women's heart disease, the leading cause of death for American women. ToastToWomen.com goes live on National Wear Red Day, February 6, 2009. (2/6/2009)  permalink
• Best Buy Puts $1 Million from @15 Fund in Hands of Teens to Direct Corporate Philanthropy
  MINNEAPOLIS, February 4, 2009 - Best Buy Co., Inc. (NYSE:BBY) today unveiled the @15 Change Exchange, which gives teens the chance to direct $1 million to nonprofits in 2009 by earning points for participating at www.at15.org. (2/4/2009)  permalink
• Finish Line Youth Foundation Raises $1,164,329 During Holidays
  National athletic specialty retailer The Finish Line, Inc. (Finish Line) announced today that it has reached a new record by raising $1,164,329 for the Finish Line Youth Foundation (FLYF) during its holiday campaign held in stores nationwide and online at www.finishline.com. (1/22/2009)  permalink
• The National Kidney Foundation and Charley's Grilled Subs® Team Up to Save Lives
  Taking the lead from one of its franchise owners who gave the gift of life to an employee, Charley's Grilled Subs® will give their own gift this month to further the National Kidney Foundation's (NKF) life-saving work. (1/13/2009)  permalink
• Not All Doom and Gloom for Corporate Charitable Giving in 2009, According to Survey Released by LBG Research Institute
  The good news for many charities is that the majority of corporations surveyed by LBG Research Institute anticipate no change or an increase in charitable giving for 2009. More good news: Of those with corporate foundations, half say their foundation budgets will stay the same in 2009, according to the report, "Doing More with Less: How the Economic Downturn Will Impact Corporate Giving in 2009," released to the public today by LBG Research Institute. (1/6/2009)  permalink
• Kristof of NY Times on Dan Pallotta's "Uncharitable"
  NY Times columnist does a fine job of summarizing opinions pro and con of Dan Pallotta's recent book "Uncharitable" which is highly critical of restraints on how nonprofits conduct business. (1/5/2009)  permalink
• KEEN Partners with National Wildlife Federation as Part of 'Mighty KEENdom' Initiative
  KEEN Inc., a leader in hybrid footwear, socks and bags, today announced its Kids' 'Mighty KEENdom' initiative, which will seek to engage kids and parents in the outdoors through a variety of programs including charitable giving and education. (12/17/2008)  permalink
• Cause Marketing to Become More Central to Branding, Toniq Forecasts
  In its 2009 trend forecast, New York-based branding agency Toniq predicts "Causism" will replace "consumerism" as people of all ages, genders and backgrounds think about their place in the world - their purpose, contribution, personal legacy. (12/15/2008)  permalink
• DESPITE ECONOMIC CRISIS, CONSUMERS VALUE BRANDS’ COMMITMENT TO SOCIAL PURPOSE, EDELMAN GLOBAL STUDY FINDS
  NEW YORK, Nov. 17, 2008 — New findings from this year‟s goodpurpose™ global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. The study was released today by goodpurpose™, a consultancy at Edelman dedicated to connecting brands and companies with consumers around a powerful, involving social purpose idea for mutual benefit. (12/15/2008)  permalink
• Global Mapping Tool Demonstrates Medical Donation Impact
  The Partnership for Quality Medical Donations (PQMD) Mapping Tool, now available at www.pqmd.org, provides unprecedented access to information about the medical product donations being made by humanitarian organizations, pharmaceutical companies and medical device manufacturers to the world's most vulnerable populations. (12/11/2008)  permalink
• New Catalogue of Corporate Social Responsibility, Cause Marketing in the Americas Released by PADF
  An innovative catalogue of corporate social responsibility and cause-related marketing opportunities in Latin America and the Caribbean has been released by the non-profit Pan American Development Foundation (PADF). (12/11/2008)  permalink
• New Poll Suggests Brands Should Maintain Philanthropy Despite Tough Times
  While the weakened economy is forcing consumers to reduce their personal giving to charities, according to the recent EMA Cause Marketing and the Economy Poll from Eric Mower and Associates (EMA), a nationally recognized independent marketing communications firm, the majority of Americans (85%) expect the brands they support to continue, or even increase, their giving to charity. (12/10/2008)  permalink
• Trident(R) Donates $1.5 Million to Smiles Across America(R) to Provide Dental Education and Care to Children in Need
  Trident(R), a Cadbury sugarless gum brand, will donate $1.5 million to Smiles Across America (SAA), the signature program from Oral Health America that provides dental services to thousands of children in underserved communities nationwide. (12/4/2008)  permalink
• Lexus and Scholastic Announce Winners of the Lexus Eco Challenge #1
  Teens nationwide learned the importance of recycling, composting, saving endangered plant and animal species, and cleaning up parks and forests as they took part in the Lexus Eco Challenge, an educational program and contest that inspires and empowers middle and high school students to learn about the environment and take a stand to improve it. (12/3/2008)  permalink
• A (Red) Christmas for Starbucks
  Starbucks has begun offering consumers the chance to channel charity to the global organization combating AIDS in Africa, donating five cents to the Global Fund for every Starbucks (Red) exclusive beverage purchased through the holidays. (12/2/2008)  permalink
• International Youth Foundation Announces Winners of 2008 Starbucks Social Entrepreneurs Fund
  An organization in the Philippines that provides microfinance loans to unemployed youth to start their own businesses and a program in Pakistan that combats violence against women and girls by changing the behaviors of men are two of 25 programs in 17 countries recently recognized for the young social entrepreneur leading their cause. All programs have been selected by Starbucks and the International Youth Foundation (IYF) to receive grants through the Starbucks Social Entrepreneurs Fund, a key component of the Starbucks(TM) Shared Planet(TM) commitment to communities. (12/1/2008)  permalink
• Toys for Tots Experiencing A Dramatic Increase in Toy Requests
  Another dismal sign of how the economy is affecting American families is the dramatic increase of request for toys from the Marine Toys for Tots Foundation. As more families struggle to just pay their bills, they are turning to Toys for Tots to help them deliver the magic of the holidays to their children. At the same time, Toys for Tots is bracing themselves for a decline in toy donations as fewer families have the extra resources to purchase toys for the Toys for Tots barrels. (11/24/2008)  permalink
• Subaru "Shares the Love" In Its First One-Of-A-Kind Cause-Related Campaign
  Subaru of America, Inc. today announced a unique marketing campaign based on the love Subaru owners have for their vehicles and their desire to help worthy causes. Called “Share the Love”, the campaign will run from November 24 to January 2 and will allow Subaru new vehicle customers to select one of five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease. (11/24/2008)  permalink
• VolunteerMatch And Kenneth Cole Partner To Encourage Service And Social Change
  In a partnership that brings together the fashion world's most visible proponent of social change with the Internet's most popular volunteering network, Kenneth Cole and VolunteerMatch have teamed up to inspire Americans to make a difference in local communities. (11/23/2008)  permalink
• Subaru Leverages Buyers' Philanthropy In Promo
  Subaru's new "Share the Love" campaign, running through Jan. 2, lets new-vehicle customers select one of five charities to receive a $250 donation from Subaru of America, following the purchase or lease of a new Subaru vehicle. The five charities that are participating in the program are: Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation and the American Society for the Prevention of Cruelty to Animals (ASPCA). (11/23/2008)  permalink
• Ashoka Announces Gardens for Health International as the Grand Prize Winner of the Worldwide Staples "Youth Social Entrepreneur" Competition
  Ashoka, the world's community of leading social entrepreneurs, and Staples Foundation for Learning, a private foundation created by Staples, Inc. (NASDAQ: SPLS), today announced Emma Clippinger and Emily Morell as the global winners of the Staples "Youth Social Entrepreneur" Competition. Staples made the official announcement during a special ceremony that took place today at Staples' headquarters in Framingham, MA. The Staples "Youth Social Entrepreneur" Competition, created on Ashoka's Changemakers' platform, asked young people around the world to showcase how their projects are leading positive change and making an impact within their communities. (11/20/2008)  permalink
• Gucci to Shoppers: Philanthropy is Trendy
  Gucci hopes charity will give shoppers a reason to spend — it’s pledging to give 25% of the sales of a new handbag and shoe collection called Tattoo Heart to UNICEF. (11/20/2008)  permalink
• Walmart Stores to Provide 70 Million Meals per Year to Families in Need
  With the Thanksgiving season upon us, Walmart today announced that its Supercenters and Neighborhood Markets will partner with Feeding America, the nation's largest charitable hunger-relief organization, to provide an estimated 90 million pounds of food annually – the equivalent of 70 million meals – to families in need by the end of 2009.* Donating nutritious produce, deli meat, beef, chicken, dairy and other groceries directly from its stores, Wal-Mart will become one of Feeding America's largest donors of food. (11/19/2008)  permalink
• Clorox Partners With Animal Planet to Introduce "The Vanishing Frog"
  As part of its ongoing support of the "Year of the Frog," a global initiative to raise public awareness and funds to help avert the pending amphibian crisis, The Clorox Company (NYSE: CLX) has joined forces with Animal Planet to introduce a new multimedia project called THE VANISHING FROG. (11/19/2008)  permalink
• The Cancer Research Alliance Launches ShopforCancerCures.org to Raise Money for Cancer Research by Shopping Online
  Cancer Research Alliance (CRA), a national alliance of world-class cancer centers, and Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced the launch of a new online shopping mall to raise money for cancer research. Just in time for the holiday shopping season, consumers can now visit www.ShopForCancerCures.org and make purchases from more than 600 leading online merchants. Some merchants will donate up to 25% of the purchase price to benefit cancer research done by CRA medical institutions. (11/18/2008)  permalink
• Roche to Continue as Exclusive Corporate Sponsor of JDRF Bag of Hope Program
  Roche announced today that it will continue as the exclusive corporate sponsor of the Juvenile Diabetes Research Foundation (JDRF) Bag of Hope Program. The JDRF is a leader in setting the agenda for diabetes research worldwide and is the largest charitable funder and advocate of diabetes research worldwide. (11/17/2008)  permalink
• TRIPADVISOR ANNOUNCES ALLOCATION OF $1 MILLION CHARITABLE DONATION
  The results are in – and not just for the presidential election, but for TripAdvisor's "More than Footprints™" philanthropic initiative. TripAdvisor® (www.tripadvisor.com), the world's largest travel community, believes in the power of the collective voice, so the company recently asked the public to decide how to allocate its $1 million donation to five travel-related nonprofits. (11/12/2008)  permalink
• Kraft Foods and Feeding America Step Up Efforts to Combat Hunger in Challenging Economy
  Kraft Foods Inc. (NYSE: KFT) and Feeding America today announced expanded efforts to reach hungry families in America during these challenging economic times. To provide more Americans with better access to more nutritious, balanced and delicious meals, the organizations' leaders unveiled a new national mobile pantry program that will deliver more than 50 million meals over the next three years. (11/9/2008)  permalink
• Finish Line Youth Foundation to Raise Money for Kids During The Holidays
  Celebrate this holiday season by giving back. National athletic specialty retailer The Finish Line, Inc. (Finish Line) will launch its 12th annual holiday fund-raising campaign to benefit youth athletic programs supported by the Finish Line Youth Foundation. Last year, the campaign raised $1,044,036, and with everyone's help, Finish Line hopes to again raise over $1,000,000 in 2008. (11/7/2008)  permalink
• Pink Friday - In Support of Susan G. Komen for the Cure
  As Black Friday is typically a self-serving day for retailers to try and make as much money as possible, one retail group has decided to paint Black Friday pink. CompUSA and TigerDirect, leading retailers of consumer electronics and technology products, are branding November 28 as “Pink Friday” for the second year in a row and expect to raise more than $250,000 from a portion of total sales and from customer donations to Susan G. Komen for the Cure, the world’s largest breast cancer organization. (10/29/2008)  permalink
• Candidates Respond as Best Buy Unveils New Social Change Platform on Eve of Presidential Election to Give Teens a Voice
  Most teens do not have a vote, so @15, a new teen-led social change platform underwritten by Best Buy, has been launched to give them a voice. Both U.S. Sen. John McCain (R-Arizona) and U.S. Sen. Barack Obama (D-Illinois) have provided reactions to the release of the first in a series of quarterly @15 IMO (shorthand for “In My Opinion”) polls, as well as Best Buy’s invitation to teens to help direct its philanthropy through the newly-created @15 Fund, which teens will execute to help fund social change projects. (10/22/2008)  permalink
• SLEEPY’S & MARVEL ENTERTAINMENT’S “THE INCREDIBLE HULK” BATTLE FOR A CURE
  If Dr. Bruce Banner gets a bad night’s sleep, he’ll get angry…and you know what happens next. Luckily, a starred-and-striped hero in nightshirt and cap—the whimsical mascot of Sleepy’s, The Mattress Professionals—is there to calm the bad-tempered Hulk with a super-comfortable mattress. That’s how the artists of famed Marvel Comics tell it in a comic book produced exclusively for Sleepy’s. The comic, available at nearly 700 Sleepy’s stores across the Northeast, is a result of a partnership that began with this summer’s blockbuster hit The Incredible Hulk. (10/14/2008)  permalink
• Bay Stores Offer Way to Raise Funds for Your Organization
  On November 1st, all Bay stores nation-wide will be participating in "The Giving Day", a one-day shopping event where ticket holders will be treated to 15% off almost all items in store, as well as entertainment, special events, contests and so much more! (10/8/2008)  permalink
• Wall Street Debacle Affects Main Street Donations According to TripAdvisor Survey
  TripAdvisor(R), the world's largest travel community, today announced the results of a recent travel and giving survey of more than 1,200 U.S. respondents to better understand how the public donates its time and money while traveling and at home. The survey is part of the company's "More than Footprints(TM)" philanthropic initiative, underway now through Nov. 9, 2008, which enables individuals to help determine how TripAdvisor will donate $1 million to five travel-related nonprofits. More than 320,000 people have voted at www.tripadvisor.com/Causes during the initiative's first three weeks. (10/8/2008)  permalink
• Febreze and Family Dollar Give Back
  Febreze, the leading line of home freshening products and Family Dollar, one of the fastest growing discount retail chains in the United States, are responding to a top military product donation request by sending Febreze To Go Fabric Refresher to 150,000 troops stationed abroad. From now through Veteran's Day, Febreze and Family Dollar will donate one bottle of Febreze To Go for every Febreze item purchased at Family Dollar stores nationwide, up to 150,000 bottles. (10/8/2008)  permalink
• Pringles Asks Consumers To Design Its Cans For A Cause
  Pringles is looking to a cause-related arts-and-crafts project to give its brand a boost. Beginning this week, consumers can go to Pringles.com to play with its new "Can Creator." The application allows users to design and print their own creations, which they can then tape onto their Pringles can. For every can created, parent company Procter & Gamble will donate $1 to the Children's Miracle Network (up to $20,000). The campaign runs through June. (10/7/2008)  permalink
• Fila and Samaritan's Feet Partner for 300 Mile Barefoot Walk
  US based charity Samaritan's Feet is proud to announce that Fila, the Italian sportswear brand, will be the presenting sponsor of the World Walk, scheduled for October 11th - 25th, 2008. (10/7/2008)  permalink
• SUPERVALU(R) Announces Sponsorship of American Heart Association's Go Red for Women
  SUPERVALU INC.(R) (NYSE: SVU), one of the largest companies in the U.S. grocery channel whose nationwide family of stores includes ACME(R), ALBERTSONS(R), bigg's(R), CUB FOODS(R), FARM FRESH(R), HORNBACHER'S(R), JEWEL-OSCO(R), LUCKY(R), SHAW'S(R), SHOP 'N SAVE(R) and SHOPPERS FOOD & PHARMACY(R), announced today its new support of the American Heart Association's Go Red For Women to educate women about the risk factors for heart disease and to urge them to take action to reduce their personal risk. SUPERVALU has signed on as a national supporter of Go Red For Women through 2011. (10/6/2008)  permalink
• Winn-Dixie Launches Multi-Faceted Program "Touching Lives for a Better Tomorrow" to Raise Breast Cancer Awareness and Funds
  Winn-Dixie Stores, Inc. has launched a multi-faceted program, Touching Lives for a Better Tomorrow, to raise awareness about the importance of early detection of breast cancer and at the same time raise money to provide treatment and find a cure for the disease -- the most common cancer in women. (10/6/2008)  permalink
• America's Children Break Reading World Record
  Children across the country made history yesterday participating in the third annual Jumpstart's Read for the Record(R) Campaign. An early morning reading with NBC's TODAY Show co-host Matt Lauer featured a special White House reading with First Lady Laura Bush. The TODAY Show also featured Jumpstart Honorary Spokesperson LL Cool J, Jesse McCartney, Greg Kinnear, Maria from Sesame Street, and Mary-Louise Parker. Children's author and National Ambassador for Young People's Literature, Jon Scieszka, helped kicked off the day as thousands of events took place across the country with hundreds of thousands of children reading the story of Corduroy. (10/3/2008)  permalink
• ISASM ANNOUNCES BANK OF AMERICA AS MAJOR PARTNER
  The Intrepid Sea, Air & Space Museum announced today the support of Bank of America as a major partner of the museum. As part of the multi-year sponsorship, Bank of America will also be the Presenting Sponsor of the Intrepid’s historic return to Pier 86 in Manhattan on October 2nd and reopening on November 8th following an extensive two-year renovation. (10/2/2008)  permalink
• Consumer Behavior Study Confirms Cause-Related Marketing Can Exponentially Increase Sales
  As the term “cause-related marketing” reaches its 25th anniversary and a sea of pink ribbons washes over the U.S. this month, a new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands. The 2008 Cone/Duke University Behavioral Cause Study, released today by Cone and Duke University’s Fuqua School of Business, validates for the first time that cause-related marketing can significantly drive actual consumer choice. (10/1/2008)  permalink
• Bank of America Helps Customers Unite. Give. Cure
  Bank of America is proud to announce the launch of Unite. Give. Cure. now available in all its banking centers nationwide. Unite. Give. Cure. is a unique checking program that benefits the American Cancer Society(R), American Diabetes Association(R) and American Heart Association. The branded checking account with a Visa(R) Check Card enables customers to show their support for these three leading organizations dedicated to the prevention of and the education about three of the most common life-threatening diseases. (10/1/2008)  permalink
• Office Max Helps Teachers Get Supplies
  Office Max is back once again with a cause marketing effort to aid teachers. A one-day event kicks off today called “A Day Made Better,” in which Office Max reps will deliver classroom supplies valued at $1.3 million to 1,300 needy schools nationwide and in Mexico. In addition, each school will receive teacher discounts and Adopt-A-Classroom startup marketing kits to help schools increase local and virtual sponsorships. (10/1/2008)  permalink
• American Airlines Becomes Komen's First Lifetime Partner
  American Airlines and Susan G. Komen for the Cure announced an expanded partnership with the unveiling of two specially co-branded aircraft, each incorporating the renowned vivid pink-ribbon motif. (10/1/2008)  permalink
• Campbell Soup, FFA and Jewell Support Agriculture Education
  Campbell Soup Co. is teaming up with the National Future Farmers of America and pop songstress Jewell in support of agriculture education. Campbell will donate $250,000 through its Help Grow Your Soup campaign to push the FFA’s efforts to encourage participation in agriculture education programs. Consumers can visit www.HelpGrowYourSoup.com and click on a red barn icon to trigger a $1 donation from Campbell to the FFA. (9/30/2008)  permalink
• BANANA REPUBLIC’S 30 PERCENT PROMOTION TO BENEFIT GOODWILL’S JOB TRAINING PROGRAMS
  Banana Republic and Goodwill Industries are giving customers a chance to get ready for the holiday season and make a little room in their closets and hearts at the same time. Customers who donate their gently-worn sweaters or coats at any Banana Republic in the U.S. and Canada from October 16 through October 26 will receive a 30 percent discount on all regular priced Banana Republic merchandise for the same time period - some exclusions apply, see stores for details. (9/30/2008)  permalink
• Allstate Foundation launches domestic violence awareness campaign
  The Allstate Foundation launched new cause-marketing campaign "Tell a Gal P.A.L.", which encourages consumers to “pass it on, act, and learn” when it comes to domestic violence. The campaign, launched in conjunction with National Domestic Violence Awareness Month in October, features Ugly Betty actress Ana Ortiz. (9/30/2008)  permalink
• TripAdvisor helps charities with its philanthropic effort
  TripAdvisor launched its “More than Footprints” philanthropic campaign, intended to enlist customers to vote for a travel-related charity most worthy of a $1 million donation. (9/29/2008)  permalink
• The Difference a Day Makes: Macy's Raises More Than $9 Million with National Shop For A Cause Event
  Macy's today announced that it successfully raised more than $9 million with this year's third annual national "Shop For A Cause" charity shopping event, bringing the total raised over three years to more than $27 million. The event was held on Saturday, September 20 in all Macy's stores and on macys.com to help raise awareness and support for local charity organizations across the U.S. The first nationally coordinated Shop For A Cause event was held in 2006. (9/24/2008)  permalink
• Kimberly-Clark Launches Breast Cancer Cause-Marketing Promo
  Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month. (9/23/2008)  permalink
• Giving Back Fund Lists Top Celebrity Donors in 2007
  Oprah Winfrey led the pack by a long shot with over $50 million in contributions in The Giving Back Fund's celebrity giving list. (9/22/2008)  permalink
• Strength of Celebrity Ties to Causes Make A Difference: First Call Study
  A First Call survey of marketing executives revealed that the strength of a celebrity's ties to a cause have a major influence on how deeply cause marketers will commit to programs linked to celebrities. Lance Armstrong and Angelina led the ten most influential celebrities. (9/22/2008)  permalink
• Ferrero Renews Share Our Strength Partnership
  The Ferrero Company announced the second year of its partnership with Share Our Strength including a donation, online consumer promotion, an on-pack promotion and presenting sponsorship of SWEET, a gala dessert event in New York City. (9/22/2008)  permalink
• RESPECT! Campaign Launch Rallies Nation to Use Virtual Voices to Speak Out Against Abuse
  The Family Violence Prevention Fund (FVPF) and Macy's joined in marking the first annual National RESPECT! Day on September 19 to raise awareness of domestic and dating violence and to encourage positive discourse about prevention by teaching respect. The launch, which included employee rallies at more than 600 Macy's stores and on 135 college campuses, invited the nation to don the official RESPECT! bracelet and text RESPECT!. The RESPECT! bracelet, available exclusively at Macy's and on macys.com, is available (9/18/2008)  permalink
• Trip Advisor Asks How To Give Away $1 Million
  TripAdvisor(R) (www.tripadvisor.com), the world's largest travel community, today launched the "More than Footprints" philanthropic initiative, in which TripAdvisor will donate $1 million to five travel-related nonprofits. With nearly 20 million reviews and opinions from real travelers, TripAdvisor believes in the power of the collective voice. Accordingly, TripAdvisor will divide the $1 million between the nonprofits democratically, through online voting. Voting is open at www.tripadvisor.com/Causes through November 9, 2008. (9/16/2008)  permalink
• Shopping at Loehmann’s can help Fight Ovarian Cancer.
  September is Ovarian Cancer Awareness Month and Loehmann’s is joining the fight. A day of shopping can make a difference. Loehmann’s has teamed up with the Ovarian Cancer Research Fund. On Thursday, September 25, all Loehmann’s stores across the country will host a shopping event to benefit the OCRF. (9/16/2008)  permalink
• JCPenney Invites Customers to Participate in an Opportunity to Assist At-Risk Children in Their Local Community
  From Sept. 14 thru Sept. 28, customers visiting JCPenney stores across the nation will have an opportunity to assist at-risk children in their local community by purchasing a $5 "Day of Giving Back" coupon, good for up to 20 percent off most purchases made on Sept. 28 in-store, online at jcp.com or via catalog. All proceeds raised from the sale of the coupons will be donated by the JCPenney Afterschool Fund to local chapters of the Boys & Girls Clubs of America, YMCA of the USA, National 4-H Council and the United Way of America. These organizations deliver high-quality afterschool programs that keep children safe and foster their academic, physical and social development. (9/12/2008)  permalink
• California Coastal Cleanup Day Presented by the California Coastal Commission and Whole Foods Market
  The California Coastal Commission and Whole Foods Market are proud to announce that the 24th Annual California Coastal Cleanup Day will take place on Saturday, September 20th, from 9 am to Noon at over 750 locations around the state. Volunteers will clean trash and debris from 1,100 miles of the California coast as well as another 1,000 miles along the inland shorelines of bays, creeks, rivers, and lakes throughout California. (9/11/2008)  permalink
• LG Mobile Phones Donates $250,000 to the VH1 Save The Music Foundation to Support Partnership and Benefit Public Schools Across the Country
  LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) will present a check to the VH1 Save The Music Foundation for $250,000 today at a local school in New York City. Natasha Bedingfield will perform for students in support of her partnership with VH1 Save The Music. Executives from all organizations will attend the event, including President of VH1 Tom Calderone, Executive Director of the VH1 Save The Music Foundation Paul Cothran, and Vice President of Product Strategy and Marketing for LG Mobile Phones Ehtisham Rabbani. (9/9/2008)  permalink
• L'Oreal Paris Continues Passionate Commitment to Ovarian Cancer Research and Awareness Programs in 2008
  More than 30 years ago, L'Oreal Paris coined the phrase "Because I'm Worth It" to celebrate a woman's worth and self-esteem. In 1997, as an extension of this sentiment, L'Oreal Paris began raising money and awareness in the fight against ovarian cancer. Over the past eleven years, L'Oreal Paris has offered hope to the tens of thousands of women afflicted with ovarian cancer, helping raise in excess of $14 million dollars to advance research, increase awareness and ultimately find a cure. (9/8/2008)  permalink
• Olivia Newton-John Partners with Curves to Distribute the Liv(R) Breast Self-Exam Aid to 1 Million Women
  Four-time Grammy winner Olivia Newton-John announces today a partnership with Curves, the world's largest fitness franchise for women to launch an international campaign to distribute 1 million units of the Liv(R) Aid, a breast self-exam aid that assists women to exercise breast self-exams correctly. The initiative's goal is to empower and encourage women to take control of their bodies and breast health by launching a "first-of-its-kind" campaign beginning in October 2008, as part of "Breast Cancer Awareness Month," available exclusively through Curves (9/2/2008)  permalink
• Kraft Partners with TerraCycle to Reuse Packaging
  Kraft Foods, Northbrook, IL, is partnering with TerraCycle in the launch of a packaging-reclamation program for “unrecyclable” items in which the packaging is “upcycled” into new consumer products available at retail stores. (9/1/2008)  permalink
• The Fresh Market and Juvenile Diabetes Research Foundation Team up to Find a Cure for Type 1 Diabetes
  The Fresh Market will hold its 14th annual Hope Floats Sidewalk Sale on Friday, September 12, through Sunday, September 14, from 11:00 a.m. – 6:00 p.m. daily to benefit the Juvenile Diabetes Research Foundation (JDRF). Each of The Fresh Market's 80 stores in 18 states will offer root beer floats, hot dogs and gourmet cookies in exchange for a donation to JDRF in support of its mission to find a cure for diabetes and its complications. (8/27/2008)  permalink
• Microsoft's Xbox 360 and ASA Entertainment Team up for Action Sports Tour
  The country’s leading action sports event producer ASA Entertainment (ASA) announced today it will be teaming-up with Microsoft Corporation’s Xbox 360®, the leader in current generation console gaming, to produce an action sports tour, the Xbox360 Anti-Gravity Tour (Tour), that will visit high schools across the country starting September 22nd in support of the Campaign for Tobacco-Free Kids. (8/26/2008)  permalink
• Sweating for a good cause
  For one day, Aug. 28, the Chicago-based Bally Total Fitness gym chain will open all of its gyms to nonmembers. We see the thought bubble over your head that reads, "There’s a catch." And there is. But it’s a good one. (8/25/2008)  permalink
• Ronald McDonald House Charities(R) Announces North American Sponsorship with La-Z-Boy
  Today, Ronald McDonald House Charities(R) (RMHC(R)) announced a multi-year sponsorship with La-Z-Boy Incorporated that includes annual furniture donations to all Ronald McDonald Houses(R) and Ronald McDonald Family Rooms(R) in Canada and the United States, a cash contribution and volunteerism by members of the La-Z-Boy family. (8/21/2008)  permalink
• Build-A-Bear Workshop(R) Helps Save Endangered Animals With New World Wildlife Fund Furry Friend
  With its distinctive black and white stripes, no animal is quite as renowned as the zebra. Unfortunately, two species of these fauna fashionistas are currently at risk of becoming endangered due to habitat loss. That's why Build-A-Bear Workshop(r) is teaming up with World Wildlife Fund (WWF) to announce the debut of the newest member of the WWF Collectibear(R) plush animal collection: Zebra. (8/20/2008)  permalink
• Patagonia Targets Gen Y With Election Day Campaign
  Patagonia, which normally focuses on the 30-plus adventure crowd, is targeting Gen Y in its new "Vote the Environment" campaign. (8/15/2008)  permalink
• Finish Line Extends Sole Destination
  The Finish Line, Inc., one of the nation's leading athletic retailers, has announced that it will extend its partnership with Soles4Souls, the international charity dedicated to providing free footwear to those in need, and will continue the national shoe trade-in program, "Sole Destination," at all 697 Finish Line store locations across the United States. (8/7/2008)  permalink
• Target Names Laysha Ward President of Community Relations and Target Foundation
  Target Corporation (NYSE:TGT) announces the promotion of Laysha Ward to president of Community Relations and Target Foundation. "Laysha has successfully guided Target's effort to positively impact communities around the world where we do business," said Michael Francis, executive vice president of Marketing. "In her new position, Laysha will ensure Target's continued leadership in community service and corporate philanthropy through our ongoing commitment to giving 5% of our income to communities where our guests and team members live and work." (8/1/2008)  permalink
• Sunchips Gets Into the Business of Helping
  This Sunday, July 27 (9:00 PM ET/PT) on Planet Green's 13-part television series Greensburg, the residents of Greensburg learn that a vital part of the town's redevelopment – the return of businesses – has been funded by SunChips, Frito-Lay's popular line of multigrain snacks. The SunChips brand committed $1 million dollars to support a business incubator, which will house 10 local businesses and provide the economic infrastructure to support the return of Greensburg residents. (7/25/2008)  permalink
• Levi’s, JCPenney Back VH1 Save the Music Initiative
  Levi’s and JCPenney are working in harmony to support VH1’s Save the Music Foundation with a fund-raising campaign next week. The two companies have pledged to raise $100,000 for the foundation, which supports music programs in public schools by donating musical instruments. From July 27 through Aug. 2, Levi’s will donate $5 from each customer who buys two pairs of Levi’s jeans at participating JCPenney stores or at http://www.jcp.com, up to the amount of the company’s total pledge. As a reward for their participation, customers will receive a $10 JCPenney gift card. (7/25/2008)  permalink
• CMT, Tyson Foods Mount Campaign to Combat Hunger
  CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.” CMT One Country, CMT’s pro-social activation arm, and Tyson will donate one pound of fried chicken to America’s Second Harvest for each person who goes online to www.CMTOneCountry.com and clicks on the ‘donation box’ during the CMT series 12-week run. (7/21/2008)  permalink
• Deal with Clorox spurs Sierra Club feud
  TRAVERSE CITY, MICH. -- Clorox Co., targeted by activists for emitting pollution, has a new partner: the Sierra Club. The environmental group, better known for suing corporations than forging alliances with them, has agreed to promote a new line of eco-friendly Clorox products in exchange for a share of the profit. Some Sierra Club chapters are crying foul, and group officers in northern Michigan even quit over the deal. (7/17/2008)  permalink
• Whole Foods Market’s® Whole Planet Foundation Raises More Than One Million Dollars with Prosperity Campaign to Empower Nearly 35,000 Individuals through Micro-entrepreneurship
  Whole Planet Foundation Prosperity Campaign this year, shoppers provided more than one million dollars in donations that will allow nearly 7,000 individuals in the developing world a chance to start or expand a small business through microlending programs. The funds were donated by shoppers through $2, $5 and $10 contributions given at the registers during the Company’s month-long Prosperity Campaign held in all U.S.-based Whole Foods Market stores. Microlending programs supported by the Whole Planet Foundation are implemented by Nobel Laureate Muhammad Yunus’s organization Grameen Trust and other microfinance institutions such as Pro Mujer and Adelante Foundation. (7/16/2008)  permalink
• Charitable giving is on a roll
  Carol Head's mission is to feed the hungry. As owner of Oliver's Artisan Breads, she delivers hundreds of European-style loaves and rolls each day to restaurants, grocery stores and food-service operations in Southern California and beyond. (7/14/2008)  permalink
• CVS Caremark Employees Raise $1 Million and Increase Awareness for Children with Disabilities through Easter Seals Walk With Me Events Nationwide
  This year, thousands of CVS Caremark associates across the country will participate in Easter Seals Walk With Me events as part of the CVS Caremark All Kids Can(TM) program, one of the country's largest corporate commitments to children with disabilities. Easter Seals was selected as an All Kids Can national partner when the company introduced the program in 2006 (6/20/2008)  permalink
• CVS/pharmacy Kicks Off Annual ALS Fundraising Campaign in Stores Nationwide
  This week, CVS/pharmacy begins its annual in-store fundraising campaign to support the fight against ALS. Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance amyotrophic lateral sclerosis (ALS) research. To date, CVS/pharmacy has raised more than $10 million in its stores -- one $1 donation at a time -- to support the funding of new clinical trials with the hope of discovering a treatment or cure for this devastating disease. This year's campaign runs through June 28. (6/12/2008)  permalink
• Mcdonald's(R) and Conservation International Team Up to Protect China's Panda Habitats
  McDonald's is proud to announce its support of Conservation International’s (CI) program to protect wild pandas – one of the Earth’s most threatened species. This latest initiative builds on the 20 year partnership between the two organizations to create positive environmental solutions for our planet. (6/10/2008)  permalink
• 2008 RedBrick Pizza's Charity Cafe(TM) Benefits American'Go Red' Campaign Heart Association
  RedBrick Pizza Worldwide and its participating franchises throughout North America and Canada are sponsoring a nationwide "Go Red" Charity Cafe(TM) campaign this summer to help raise awareness and reduce the occurrence of heart disease and strokes. (6/9/2008)  permalink
• Farmers Insurance Group(R) Raises More Than $3.2 Million in a Single Day for the March of Dimes
  For the second consecutive year, Farmers Insurance Group(R) agents, district managers, and employees have shattered the single-day fundraising record in March of Dimes history -- raising more than $3.2 million on Tuesday, June 3. The Farmers Insurance team all across the country held fundraisers and other events to best last year's total, which was the March of Dimes single-day record, of more than $2.7 million. (6/5/2008)  permalink
• Farmers Insurance Group(R) Raises More Than $3.2 Million in a Single Day for the March of Dimes
  For the second consecutive year, Farmers Insurance Group(R) agents, district managers, and employees have shattered the single-day fundraising record in March of Dimes history -- raising more than $3.2 million on Tuesday, June 3. The Farmers Insurance team all across the country held fundraisers and other events to best last year's total, which was the March of Dimes single-day record, of more than $2.7 million. (6/5/2008)  permalink
• Novo Nordisk 'Changing Diabetes' Bus Reaches San Fran
  The arrival of the 59-foot, interactive mobile showroom and 20,000-square foot village this weekend coincides with the American Diabetes Association's annual meeting taking place at the Moscone Center. The bus stopped in New York last November to commemorate the first United Nations-sanctioned World Diabetes Day and has since made several additional stops on its way to San Francisco. (6/5/2008)  permalink
• McDonald's Kicks Off Latest Round Of Kung Fu Marketing
  In another example of impressively integrated worldwide marketing and timing, McDonald's latest massive movie tie-in, with DreamWorks Animation SKG's "Kung Fu Panda," is breaking just two months before the kickoff of the Olympics in Beijing--for which, of course, McDonald's is the official restaurant/food service sponsor. From June 6 through July 3 in McDonald's restaurants in North America, and then rolling out across the world, McDonald's "Kung Fu Panda" Happy Meal program will treat kids with a toy of one of eight animal characters from the film each time they purchase a Happy Meal. (6/5/2008)  permalink
• Villa become first top British club to put a charity on their shirts
  In an era when professional football clubs are increasingly keen to maximise every money-making opportunity, Aston Villa have refreshingly bucked the trend by forfeiting £2m in sponsorship revenue in favour of carrying the name of a charity on their shirts from the start of next season. The 12-month partnership with Acorns Children's Hospice means Villa will become the first Premier League club to support a charity as opposed to endorsing a commercial sponsor. (6/4/2008)  permalink
• Walgreens to Continue Extensive Product Donation Program Supporting America’s Second Harvest and its Affiliates
  Walgreens (NYSE, NASDAQ: WAG), the nation’s largest drugstore chain, has renewed its commitment to donate discontinued and mildly distressed products from its distribution centers to America’s Second Harvest, a nationwide network of food banks. Last year, the initiative garnered nearly six million pounds of products, providing approximately eight million people in need with food and a wide range of personal items. (6/4/2008)  permalink
• Marketing Symbolism 101: Polar Bears Rock
  Trends] While the move might not seem like a big deal to most consumers, the environmental marketing cognoscenti say it potentially could have a hefty impact in communicating the impact of global warming to a mass market that still doesn't quite believe such a thing exists. "The polar bear is the poster boy of climate change," says Hugh Hough, founder of Green Team. (5/23/2008)  permalink
• Miller Lite Bottle Caps Equal Cash for MDA This Summer
  Miller Brewing Company will donate 10 cents to the Muscular Dystrophy Association (MDA) for every Miller Lite bottle cap collected now through Sept. 1, 2008, as part of the brand's "Better. Bolder. Summer" promotion. Miller Lite, the "ultimate light beer," is the official beer sponsor of this summer's Harley-Davidson 105th anniversary celebration. (5/22/2008)  permalink
• KPMG and First Book Team to Provide New Books to Children in Need Nationwide
  First Book, the award-winning nonprofit organization placing new books into the hands of children in need, announces the launch of a collaboration with KPMG LLP, the U.S. audit, tax and advisory firm. KPMG has contributed $250,000 and sponsored the distribution of more than 200,000 brand new books to children from low-income families nationwide in 2008. (5/19/2008)  permalink
• Mobile Giving Foundation Creates a New Way of Contributing to the World through Mobile Phones
  The Mobile Giving Foundation (MGF) today announced that Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, through its Wireless ReachTM initiative, has become the organization’s founding patron to fulfill the MGF’s mission to create a single "mobile giving channel" that allows more than 250 million wireless users in the U.S. to make charitable contributions instantly through SMS from their cell phones. (5/19/2008)  permalink
• Humana Brings Freewheelin Bike Sharing Effort to U.S. Cities
  Humana Inc. (NYSE: HUM) today announced that it is implementing – or better yet, pedaling – a new national initiative that capitalizes on an emerging global municipal trend promising to improve the health of residents and the environment. The program, which will debut in major U.S. cities, corporations and universities, is as simple as riding a bike. (5/15/2008)  permalink
• FUZE BEVERAGE JOINS IN THE RACE FOR THE CURE
  FUZE Beverage proudly announces its commitment to bring breast cancer awareness and education to consumers worldwide. FUZE will join the Susan G. Komen Race for the Cure® Series for 2008 and 2009 as a National Series Sponsor and bring a healthy ‘infuzion’ of positive energy to the race series and the breast cancer movement. (5/13/2008)  permalink
• MasterCard Foundation Launches Scholars Program to Expand Training of Microfinance Professionals
  The MasterCard Foundation launched its Scholars Program today by awarding grants totaling $600,000 to six leading microfinance training institutes. The program will fund 200 scholarships for staff working in microfinance in Africa, Asia, Eastern Europe, Latin America and the Middle East to participate in management and professional development courses. (5/13/2008)  permalink
• Farmers(R) Helps Students Fulfill Their Big Dreams
  Farmers Insurance Group of Companies has committed to be a sponsor again this year of the 2008 United Negro College Fund (UNCF) Los Angeles Walk for Education. The event attracts more than 3000 walkers and supporters including Farmers, supporters of the UNCF, corporations, churches, community-based organizations and other volunteers. The Walk for Education is a very family-oriented event full of entertainment, celebrities, great food, and recreation. The Walk for Education will take place this year in beautiful Exposition Park, Saturday, May 17 at 8:30 a.m. On-site registration will be from 7:00 - 8:30 a.m. (5/13/2008)  permalink
• American Express and The National Trust for Historic Preservation Announce Historic New Orleans Sites Chosen to Receive Restoration Grants
  American Express and the National Trust for Historic Preservation today announced five historic New Orleans sites chosen to receive preservation grants for restoration projects. As part of the Partners in Preservation program launched in New Orleans last month, American Express and the National Trust for Historic Preservation focused specifically on historic sites responsible for bringing the local community together in neighborhoods impacted by Hurricane Katrina. People who live in the local New Orleans community and across the country participated in the initiative by sharing stories, photos and comments about these historic sites. (5/13/2008)  permalink
• Jessica Biel and Social Entrepreneur Jon Biel Launch Make The Difference Network -- a Cause-Oriented Social Network to Connect Individuals to Nonprofits
  Today, Jessica Biel and her father, Jon Biel, have launched Make The Difference Network (MTDN) at www.MTDN.com. Social entrepreneur Jon Biel, in collaboration with cause marketing evangelist Kent McBride, co-founded MTDN to create a cause-oriented social network that connects nonprofit organizations with caring individuals and businesses. (5/5/2008)  permalink
• U.S. MIDAS DEALERS WILL SHARE THE POWER OF A WISH® IN 2008
  Midas International Corporation, one of the world’s largest providers of automotive services, is helping make wishes come true for children with life-threatening medical conditions. From May 5-June 28, on behalf of its customers, Midas will donate $5 to the Make-A-Wish Foundation for every Midas Touch™ Maintenance Package purchased. Midas plans to raise up to $400,000, with a guaranteed minimum of $350,000, to help grant children’s wishes (5/5/2008)  permalink
• Munchkin's Project Pink champions breast exams
  Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam. (5/1/2008)  permalink
• Oxfam America is Selected by eBay Foundation for Unique Online Giving Campaign
  Oxfam America and eBay Foundation, the charitable arm of eBay Inc., announced the launch of Community Gives, an online fundraising campaign designed to support Oxfam's work of bringing clean water to communities in Ethiopia and Zambia. (4/30/2008)  permalink
• 'FEED 100 Bag' to Feed Hungry School Children in Rwanda; Debuts Exclusively at Whole Foods Market(R)
  FEED Projects, a socially minded business with hopes of feeding the world, and Whole Foods Market (Nasdaq: WFMI), the leading natural and organic foods supermarket, announced today the new FEED 100 reusable shopping bag will be available exclusively at Whole Foods Market stores throughout the United States, Canada and the United Kingdom on May 1. Each bag purchased for $29.99 will help provide 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program's (WFP) School Feeding Program. (4/29/2008)  permalink
• Build-A-Bear Workshop Cele-bear-ates Arbor Day with Friendship Forest Planting and Donation to the Arbor Day Foundation
  Build-A-Bear Workshop® will cele- ear-ate Arbor Day by partnering with the Arbor Day Foundation to plant nearly 220,000 trees in forests throughout the U.S. and 25,000 in Canada this spring. In addition, the Build-A-Bear Workshop Foundation will donate $5,000 to the Arbor Day Foundation, whose mission is to encourage people to plant, nurture and celebrate trees. (4/25/2008)  permalink
• Corporate Foundation Giving Reaches an Estimated $4.4 Billion
  Giving by corporate foundations increased 6.6 percent in 2007 to an estimated $4.4 billion, according to Key Facts on Corporate Foundations, a new summary report released by the Foundation Center. Looking ahead, slightly more than half of corporate foundations surveyed (54 percent) expect their giving to increase in 2008. (4/24/2008)  permalink
• Children's Safe Drinking Water Program Provides One Billionth Liter of Clean Water
  The Children's Safe Drinking Water Program celebrated the creation of its one billionth liter of clean drinking water today at a rural clinic near Ibadan, Nigeria. Using a packet of water clarification and disinfectant developed by Procter & Gamble (NYSE: PG), former P&G Chief Executive Officer, President and Chairman, John Pepper, helped transform cloudy contaminated water into clear, clean drinking water in a matter of minutes before a crowd of local residents and Nigerian officials. (4/22/2008)  permalink
• New Manhattan Mini Storage Campaign Takes On Carriage Horse Cruelty, Anti-Gay Violence, Abortion Rights
  Manhattan Mini Storage will officially enter the realm of cause marketing with their new "Save more than your stuff..." advertising campaign. The series of five advertisements each focuses on a Manhattan-based charity. The company has committed to donating a total of $200,000 over the next 6 months, beginning with a $25 donation for each rental. New customers will be able to choose from the list of five charities, including: The Coalition to Ban Horse-Drawn Carriages, Planned Parenthood of NYC, Animal Haven, The NYC Gay & Lesbian Anti-Violence Project, and Citymeals-on-Wheels. (4/20/2008)  permalink
• MLB, Bayer Make Pact to Battle Prostate Cancer
  Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts. One A Day and MLBP will donate $10 to the Prostate Cancer Foundation for each strikeout recorded in MLB regular season and playoff games this season. (That number will likely exceed 30,000 strikeouts this year.) As part of the “One A Day presents MLB Strikeout Prostate Challenge, the vitamin brand also pledged to make a $1 million contribution to the PCF if a major league pitcher breaks the record of 20 strikeouts in a nine-inning game this season. (4/10/2008)  permalink
• Jewelry Television(R) Creates Tanzanian Relief Fund
  Jewelry Television(R) announced that the network has created a Tanzanian Relief Fund to support people affected by the flooding disasters in the Arusha and Manyara regions of Tanzania, Africa. Between April 1 and April 12, the network will donate 2 percent of the purchase price of each tanzanite sale to the American Red Cross. Jewelry Television(R) is one of the largest retailers of this rare, blue gemstone and is committed to providing support in response to this disaster. (4/9/2008)  permalink
• Bausch & Lomb Thinks 'Pink' in New Campaign
  Bausch & Lomb is going pink with its 2008 advertising campaign to help the Susan G. Komen Foundation raise money for the fight against breast cancer. (4/9/2008)  permalink
• Rebuilding Together Announces 20th Annual National Rebuilding Day
  WASHINGTON, DC (April 08, 2008) — On April 26th thousands of low-income homeowners will have something to celebrate. Rebuilding Together, the nation’s leading nonprofit working to preserve affordable homeownership and revitalize communities will undertake the 20th annual National Rebuilding Day. Several major national corporate sponsors are on board to support National Rebuilding Day including Sears with Heroes at Home helping military families and veterans, the American Petroleum Institute supporting energy efficiency in home rehabilitation, and Lowe’s, sponsor of the Safe & Healthy Homes initiative. (4/8/2008)  permalink
• Goosie Cards Donates to Autism Speaks(TM)
  Goosie, LLC announced that they will support Autism Awareness Month with a donation of 15% of all online sales in April to Autism Speaks(TM), in addition to a special discount program they are offering for families with autistic children. Goosie is the market leader for custom flash cards, called Goosie Cards(R) (http://goosiecards.com). (4/2/2008)  permalink
• Barneys New York Co-op, Loomstate and Sundance Channel Announce Launch of National T-Shirt Recycling Program
  As part of the Season 2 kick-off of "The Green" on Sundance Channel, the network has partnered with Barneys New York and the eco-chic fashion brand Loomstate to launch a first of its kind, national T-shirt recycling program. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys' locations nationwide. Loomstate will "re-fashion" the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008. Participating consumers will receive a 20% discount on women's Loomstate for Barneys Green and men's Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet. (3/31/2008)  permalink
• Jiffy Lube(R) Raises $1 Million for American Heart Association's Go Red For Women(TM) Movement to Fight Heart Disease
  Jiffy Lube presented Lyn Hughes from the American Heart Association with a $1 million check benefiting the Go Red For Women(TM) movement at the Jiffy Lube International 2008 Convention and Trade Show. More than 1,750 Jiffy Lube service centers participated in the Jiffy Lube Maintenance Partners for Life campaign, which raised awareness and funds for heart disease prevention. The two-month program ends March 31. (3/31/2008)  permalink
• Progressive Insurance Automotive X Prize Announced
  NEW YORK (March 20, 2008) – Today at the New York International Auto Show, the X PRIZE Foundation and Progressive (NYSE:PGR) jointly announced the company’s Title Sponsorship of the Progressive Insurance Automotive X PRIZE competition and its funding of the $10 million prize purse.
  
  The newly renamed Progressive Automotive X PRIZE is an international competition designed to inspire a new generation of viable, super fuel-efficient vehicles. The independent and technology-neutral competition is open to teams from around the world that can design, build and bring to market 100 MPGe (miles per gallon energy equivalent) vehicles that people want to buy, and that meet market needs for price, size, capability, safety and performance. (3/31/2008)  permalink
• CVS/pharmacy and the National Council on Aging Extend 'Prescription for Better Health' Partnership
  At the Aging in America Conference today in Washington, D.C., CVS/pharmacy and the National Council on Aging (NCOA) announced a three-year extension of their partnership created to improve the health and well-being of older Americans. Their joint "Prescription for Better Health" program, underway since 2007, provides improved access to health education and senior benefits through the nationwide networks of over 6,300 CVS/pharmacy stores and NCOA's Senior Center members and other affiliated community-based organizations. (3/27/2008)  permalink
• Audubon and Toyota Announce Five-Year Alliance to Promote Conservation Action and Grow Leaders of Tomorrow
  The National Audubon Society and Toyota today launched TogetherGreen, a nationwide Audubon program to fund conservation projects, train environmental leaders, and offer volunteer opportunities to significantly benefit the environment. (3/26/2008)  permalink
• Carpet One Floor & Home Continues Making Dramatic Strides in Funding Breast Cancer Research and Awareness
  Now in its fourth year, Carpet One Floor & Home once again rolls out the welcome mats for breast cancer research and awareness with the Spring 2008 Carpet One Floor & Home Welcomes Your Support Campaign. Store locations throughout North America continue raising funds through the sale of exclusive, limited edition pink ribbon welcome mats specially designed for Carpet One Floor & Home. Twenty-five percent of U.S. sales go to The Breast Cancer Research Foundation (BCRF), while 25% of sales in Canada go to Canadian Cancer Society (CCS) breast cancer research and support programs. (3/24/2008)  permalink
• X PRIZE Foundation & Progressive Insurance Join Forces to Officially Announce the $10 Million Progressive Automotive X PRIZE
  Today at the New York International Auto Show, the X PRIZE Foundation and Progressive (NYSE:PGR) jointly announced the company’s Title Sponsorship of the Progressive Insurance Automotive X PRIZE competition and its funding of the $10 million prize purse (3/20/2008)  permalink
• Six Flags Community Outreach Program Announced
  (CSRwire) NEW YORK, NY - March 20, 2008 - /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE: SIX) announced today the launch of Six Flags Friends, a series of programs throughout the Six Flags family of parks created to make a difference in communities by encouraging local involvement, supporting the mission of various non-profit organizations, and bringing the thrill of Six Flags to children and families across North America. (3/20/2008)  permalink
• Starbucks Foundation Awards US$2 Million from the Ethos Water Fund to Help Improve the Lives of People in Water-Stressed African Communities
  Starbucks Coffee Company (NASDAQ: SBUX) today announced the Starbucks Foundation is making two new grant commitments to help support water, sanitation and hygiene education programs in water-stressed African communities. Over a three-year period, CARE and Project Concern International will each receive US$1 million from the foundation’s Ethos Water Fund. Collectively, the organizations' efforts are expected to benefit an estimated 54,000 people who currently lack access to clean water and sanitation services. (3/13/2008)  permalink
• Big Brothers Big Sisters Benefits from Rent-A-Center Fund-Raiser
  Rent-A-Center is raising funds for Big Brothers Big Sisters at its 3,000 stores in the United States and Puerto Rico. Customers and area residents can donate one dollar and sign a colorful paper egg in any Rent-A-Center store until March 22. Money raised at each store will go back to the closest Big Brothers Big Sisters agency. (3/11/2008)  permalink
• Wal-Mart Gave Over $296 million in 2007
  BENTONVILLE, Ark., Feb. 25, 2008 – In honor of National Corporate Philanthropy Day, today Wal-Mart Stores Inc. announces that the company and its Foundation gave $296 million in 2007 – $5.6 million per week – benefiting more than 4,000 U.S. communities. Donations last year reflected a $23 million increase over giving in 2006. (3/10/2008)  permalink
• Avon Launches Global Fundraising Product to Fight Domestic Violence
  AVON PRODUCTS INC., WHICH HAS long made women's causes a core part of its brand platform, is launching its first global fund-raising product: A little blue bracelet designed to prevent domestic violence. (3/7/2008)  permalink
• "Fly with us. Read with Kids." Campaign Takes to the Skies
  US Airways (LCC) has joined with Reading Is Fundamental (RIF) to launch a new early childhood literacy campaign, "Fly with US. Read with Kids," which features a free children's book for passengers traveling domestically during March, the online "Read with Kids Challenge," and support of RIF programs serving young children across the nation. (2/29/2008)  permalink
• It's Pur & Simple: Save Money, Improve Lives
  In newspapers throughout the country this weekend over 50 million consumers will find a way to "Give Pur Water" by simply redeeming coupons for their favorite Proctor & Gamble (NYSE: PG) products. (2/28/2008)  permalink
• National Pork Board Partners With Share Our Strength(R) to Fight Childhood Hunger
  The National Pork Board (NPB), representing America's more than 70,000 pork producers, announces its partnership with Share Our Strength(R), a national organization working to make sure no kid in America grows up hungry. NPB is proud to be the official protein sponsor of Share Our Strength's 2008 Taste of the Nation(R) events in six cities: -- Atlanta (May 1) -- Chicago (June) -- Houston (May 4) -- Charlotte, N.C. (April 16) -- Dallas (June) -- New Orleans (July 13) (2/26/2008)  permalink
• NetSuite Launches NetSuite Giving
  NetSuite Inc. (NYSE: N), a leading vendor of on-demand, integrated business management software suites that include Accounting / Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Ecommerce software for small and midsized businesses and divisions of large companies, today launched NetSuite Giving, a philanthropic initiative designed to revolutionize the operations of charities and social enterprises, just as NetSuite has helped to revolutionize the business operations of its small and mid-sized business customers. (2/22/2008)  permalink
• Wrigley’s Teams with NBA to Fight Child Abuse
  The Wm. Wrigley Co. and National Basketball Association Cares, the charitable arm of the NBA, have introduced a charitable initiative to combat child abuse. Wrigley’s “Double-Double Challenge” is a campaign designed to support Prevent Child Abuse America, a national nonprofit advocacy group. Through April 16, Wrigley’s will donate $50 to PCA America each time an NBA player records a “double-double” in a game, that is, double-digit numbers in any statistical category (e.g., points and assists). (2/20/2008)  permalink
• One Warm Coat, Good Morning America & Burlington Coat Factory Partners Raise 175,125 Coats for Those In Need
  One Warm Coat, the only national non-profit organization supporting local coat drives today announced that the first ever Warm Coats & Warm Hearts Coat Drive has raised 175,125 coats. The partnership between One Warm Coat, ABC's "Good Morning America" and Burlington Coat Factory has made great strides in achieving the goal of ensuring anyone who needs a coat has one. (2/20/2008)  permalink
• Doing Well by Doing Good: IBM Study Says Businesses Seeking Growth Through Social Responsibility
  Companies believe that when they are more open with stakeholders and place social responsibility at the core of their business strategy they will be more competitive, attract and retain the best talent, and gain access to new business opportunities, says a global study released today by IBM. (2/12/2008)  permalink
• Companies with Buoyant Share Prices are More Proactive on Corporate Sustainability Issues
  Global companies that have delivered strong share price growth over the past three years are more proactive on corporate sustainability issues than those that have seen their share price stagnate or decline, according to a major new research report from the Economist Intelligence Unit. (2/12/2008)  permalink
• Edelman Launches Global Corporate Responsibility & Sustainability Communications Report
  Transparency in communications is a key indicator of a socially responsible company – more important than philanthropy or NGO partnerships – according to a landmark corporate responsibility and sustainability communications report launched today by Edelman, the world's largest independent public relations firm. (2/11/2008)  permalink
• More Companies Thinking Strategically About Volunteerism: AP
  As more employees see volunteer work as a way to learn new skills or move their careers forward, more offer time off for volunteer projects and seek projects that fit strategically with their business. (2/7/2008)  permalink
• One Million PLAYSTATION(R)3 Users Participate in Folding@home Research Project
  Sony Computer Entertainment Inc. (SCEI) today announced that since PLAYSTATION(R)3 (PS3(R)) took part in Stanford Universit's Folding@home(TM) project on March 22, 2007, the total number of registered users has reached over one million users. This equates to roughly 3,000 PS3 users registering for Folding@home per day or 2 new registered users every minute worldwide. (2/4/2008)  permalink
• Finish Line Youth Foundation Raises a Record $1,044,036 Through Annual In-Store Holiday Campaign Funds to Benefit Youth Athletic Programs and Camps
  The Finish Line, Inc. (Nasdaq: FINL), an Indianapolis-based athletic specialty retailer, concluded its 11th annual holiday fund-raising campaign through its Finish Line Youth Foundation with record results of $1,044,036. Finish Line store associates and managers collected customer donations in 701 Finish Line stores across the country. (1/29/2008)  permalink
• Jiffy Lube(R) Aims to Raise $1 Million for American Heart Association's Go Red For Women(TM) Movement
  Jiffy Lube today announces its first-ever, nationwide cause-related campaign to support the American Heart Association's Go Red For Women movement in its fight to help eradicate heart disease. (1/28/2008)  permalink
• Wrigley Keeps Kids Smiling Through Donation to American Dental Association Program
  In honor of National Children's Dental Health Month this February, the Wm. Wrigley Jr. Company (NYSE: WWY) is donating $100,000 plus 10 percent of February gross sales in the U.S. (up to another $100,000) of Orbit(R), Extra(R) and Eclipse(R) sugar-free gums to Give Kids A Smile(R), an annual American Dental Association (ADA) program that provides free oral health education, screening and treatment services to hundreds of thousands of children in need.* (1/28/2008)  permalink
• AMERICAN EXPRESS® CARDMEMBERS VOTE "ALZHEIMER'S DISEASE: EARLY DETECTION MATTERS" THE WINNER OF MEMBERS PROJECT
  NEW YORK, October 14, 2008 -- American Express announced today "Alzheimer's Disease: Early Detection Matters" as the $1.5 million top winner of Members Project (www.membersproject.com), the online initiative that invited Cardmembers to come together to submit, discuss and vote for projects to make a positive impact in the world. (1/14/2008)  permalink
• Good Morning America, Burlington Coat Factory & One Warm Coat Team Up
  Dec 6 2007 -- ABC News' "Good Morning America" has joined forces with Burlington Coat Factory and the non-profit organization, One Warm Coat, for the Good Morning America Warm Coats and Warm Hearts Drive running through Jan. 31, 2008. "Good Morning America" will reach out to its viewers across the country to donate gently worn coats to Burlington Coat Factory's 379 stores. In addition, "Good Morning America" will also have bins inside and outside of its Times Square Studios in New York City for donations. (1/10/2008)  permalink
• Clorox and Amphibian Ark Fight Frog Extinction
  (CSRwire) OAKLAND, CA -- (MARKET WIRE) -- 12/13/07 -- The Clorox Company (NYSE: CLX) has signed on as the first official corporate sponsor of Amphibian Ark's "2008 Year of the Frog," a campaign to raise public awareness and funds to help avert the pending amphibian extinction crisis. "2008 Year of the Frog" is a globally coordinated campaign -- led by the non-profit coalition Amphibian Ark -- to engage zoos, aquariums, corporate partners, governments, and the public in an effort to rescue endangered amphibian species that cannot be saved in the wild. Click for more details and a video on this partnership. (1/6/2008)  permalink
• Timberland Selects Cone as AOR
  BOSTON (January 3, 2008) – The Timberland Company has selected Cone as its strategic communications agency partner of record following a competitive review. Cone will develop a strategy and integrated communications plan for the brand both in the U.S. and international markets, utilizing a cross functional team drawn from the agency’s brand marketing and corporate responsibility disciplines. (1/3/2008)  permalink
• Disney's Club Penguin Raises $1 Million in Virtual Reality: Promo
  More than 2.5 million users who took part in the “Coins for Change” promotion between December 14 and 24 agreed to donate two billion virtual coins they earned by playing games on the popular Arctic-themed children’s Web site. Members could choose to donate those coins—which are usually spent to buy gear and apparel for their penguins avatars—to funds devoted to one of three charities protecting the environment, improving pediatric medical care or helping children in developing countries. (1/1/2008)  permalink
• Kettle Foods Chips In For Wildlife
  Join Kettle Foods in protecting wildlife when you create an NWF Certified Wildlife Habitat™ yard. When you certify your yard, Kettle Foods will chip in an extra dollar to National Wildlife Federation in support of wildlife habitats everywhere! (12/18/2007)  permalink
• Thinking More Globally, Giving Less Locally
  AOL is scaling back its philanthropic contributions in the Washington region as it reinvents itself as a global Internet advertising firm. This month, AOL cut funding to the Loudoun Foundation's annual summer music festival, an event it co-founded and to which it donated $60,000 to $80,000 each year. The company previously shuttered its AOL Aspires grant program, which funded activities for scores of local schools, and halted its annual pledge to Greater D.C. Cares. Loudoun Youth Inc. received what it regards as its last AOL check this year. And AOL has eliminated a community investment office through several rounds of layoffs. (12/18/2007)  permalink
• Rules Sought on Retailers' Ties to Charities (NY Times)
  Senator Robert Menendez, Democrat of New Jersey, announced plans on December 14, 2008 to introduce legislation to better regulate embedded giving, the fast-growing fund-raising practice that involves building a gift to charity into everyday purchases. Senator Robert Menendez wants tighter regulations. “We need to ensure that charity is not being used solely as a sales pitch,” Mr. Menendez said in a statement. (12/16/2007)  permalink
• With Coat Drive Season in Full Swing, One Warm Coat Announces Charles Schwab Foundation as Newest Official Sponsor
  One Warm Coat, a national nonprofit organization that assists in the donation of free coats, announced today that Charles Schwab Foundation is an official sponsor of the 2007-2008 coat drive campaign. Through this sponsorship, Schwab will help One Warm Coat distribute the tools and resources needed to create coat drives across the country. (12/7/2007)  permalink
• GameStop Announces Partnership with the Make-A-Wish Foundation(R)
  GameStop, the world's largest video game and entertainment software retailer, is encouraging customers to share the power of a wish(R) in support of the Make-A-Wish Foundation this holiday season. As part of a two-pronged initiative, GameStop has donated 200 shopping spree wishes for wish kids across the country. Also, beginning nationwide today, GameStop customers can visit www.gamestop.com/makeawish to make their donations to benefit the Make-A-Wish Foundation while browsing or shopping online this holiday season. The program runs through the end of 2007, and donation amounts are available from $5 to $100. (12/6/2007)  permalink
• T.G.I. Friday's(R) USA Announces National Partnership With the Make-A-Wish Foundation(R)
  T.G.I. Friday's(R) restaurants today announced it has formed a national partnership with the Make-A-Wish Foundation of America, which grants the wishes of children with life-threatening medical conditions. Friday's(R) has pledged $250,000 by December 2008. (11/27/2007)  permalink
• Despite Economy, Americans Willing To Pay More For Holiday Gifts Associated With A Cause
  Amid financial worries, fewer Americans plan to engage in charitable activities this holiday season. However, cause-conscious consumers will continue to seek holiday gifts from companies that support charitable organizations, according to the 2007 Cone Holiday Trend Tracker, an annual survey of Americans' cause-related holiday purchasing attitudes and behavior. Nearly half (49 percent) of survey respondents say they proactively look for opportunities to purchase gifts associated with a cause. In fact, 67 percent of consumers view cause-related shopping as an important way to have an impact on an issue. Furthermore, 57 percent would be willing to pay more for a holiday gift if it was tied to a cause. (11/26/2007)  permalink
• Internet Word Game Feeds The Hungry
  Funds to purchase billions of grains of rice have been raised by an internet word game according to the program's beneficiary, the UN's World Food Programme (WFP. The game, FreeRice, tests the vocabulary of participants. For each click on a correct answer, the website donates money to buy 10 grains of rice. Companies advertising on the website provide the money to the WFP to buy and distribute the rice. (11/25/2007)  permalink
• 2007 is Banner Year for L'Oréal Paris' Corporate Philanthropy and Dedication to Women's Causes
  L'Oréal Paris is fully committed to supporting women's issues and is honored to celebrate its 10-year anniversary as a partner of The Ovarian Cancer Research Fund (OCRF). The partnership has raised over $13 million to fund much-needed research and awareness of this deadly disease. Most recently, L'Oréal Paris hosted "A Night of Hope" which raised $350,000 to benefit OCRF. L'Oréal Paris spokespersons Diane Keaton and Andie MacDowell co-hosted the event with L'Oréal Paris President Carol J. Hamilton and Harper's Bazaar Editor-in-Chief Glenda Bailey, and they were also joined by L'Oréal Paris spokespersons Eva Longoria, Kerry Washington and Dayle Haddon in Los Angeles on November 7th for the fundraiser. (11/20/2007)  permalink
• World Children's Day at McDonald's Raises Millions to Help Children in Need
  Five everyday heroes from around the world were honored today for their inspiring work on behalf of children in need as part of World Children's Day at McDonald's. The celebration took place today at the Ronald McDonald House of New York City, where McDonald's USA President Don Thompson was joined by entertainment stars Hayden Panettiere from NBC-TV's "Heroes;" multi-platinum artist and songwriter, Ne-Yo; actress, singer and comedienne Angelica Vale; and celebrity chef Ron Bilaro. (11/20/2007)  permalink
• Marlo Thomas and St. Jude Children's Research Hospital(R) Announce Hitting The 50-Partner Milestone as They Kick Off the Fourth Annual Thanks and Giving(R) Campaign Which Asks America to Support St. Jude While Shopping This Holiday Season
  St. Jude Children's Research Hospital has launched its 2007 Thanks and Giving campaign, announcing that it has reached the unprecedented 50-partner milestone, said St. Jude National Outreach Director, Marlo Thomas. (11/19/2007)  permalink
• T-Mobile USA Partners with One Laptop Per Child to Help Children in the Developing World
  BELLEVUE, Wash. – Nov. 2, 2007 – T-Mobile USA, Inc. today announced it is partnering with One Laptop per Child for its Give One Get One initiative. T-Mobile is offering one year of complimentary T-Mobile HotSpot access to people who donate an XO laptop to a child in a developing country through the campaign. The Give One Get One philanthropic campaign puts laptops into the hands of children in the developing world. For a limited time – from Nov. 12 to Nov. 26, 2007 – people can donate $399 for two laptops. One laptop will be given to a child in the developing world. The other laptop will be sent to the donor along with information on how to activate the one year of complimentary T-Mobile HotSpot service. (11/16/2007)  permalink
• SAN FRANCISCO LOCAL IS AWARDED VOLUNTEER
  Travelocity employee Victoria Chen was recently awarded a Change Ambassador Grant through Travelocity's Travel for Good(SM) program. Travelocity created the grant program as part of its Travel for Good initiative as a way to encourage travelers who are interested in volunteering to make the world a little better while they are on vacation. (11/15/2007)  permalink
• Keep America Beautiful, Inc. Announces Results of 2007 Great American Cleanup
  Nationwide Grassroots Community Improvement Event Protects the Environment and Boosts Local Recycling Efforts (CSRwire) STAMFORD, CT - November 6, 2007 - After tabulating data from over 30,000 local events held in 17,000 communities and in all 50 states, Great American Cleanup(TM) Managing Director Gail Cunningham today announced the cumulative effects of 2.8 million volunteers and attendees who logged over 7.7 million hours to improve their local community environments. (11/6/2007)  permalink
• Burt’s Bees Sets Out to Rescue its Own
  Burt’s Bees Partners with NAPPC to Raise Awareness of Colony Collapse Disorder (CSRwire) DURHAM, NC - November 2, 2007 - The mysterious disappearance of bees, called Colony Collapse Disorder (CCD), is a growing threat to honey bees, the mainstay of pollination services in agriculture. Bee-friendly, natural personal care company Burt's Bees is addressing this environmental issue by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts. Burt's Bees will also partner with the North American Pollinator Protection Campaign (NAPPC both with research funding as well as a heightened awareness push later this year. (11/2/2007)  permalink
• KN Karen Neuberger Studies Family Reading, Teams with First Book
  Every pair of KN Karen Neuburger holiday-themed women and children pajamas sold will benefit First Book, a nonprofit organization that provides new books to children in need in thousands of communities nationwide. In commemoration of National Family Literacy Day® held each year on Nov. 1, 2007 the KN Karen Neuburger® lifestyle brand conducted a national family reading survey in hopes of bringing more attention to the need for children’s literacy development in the United States. The result, fewer families are making time to read together at bedtime (11/1/2007)  permalink
• Keep America Beautiful, Sprint and ReCellular Team Up for the Cell Phone Round-Up
  Join Keep America Beautiful (KAB), Sprint and ReCellular in recycling retired cell phones in celebration of America Recycles Day. Together, everyone can help recycle the 130 million cell phones sitting unused in drawers and closets across America. The Cell Phone Round-Up campaign will surround November 15, America Recycles Day. (11/1/2007)  permalink
• UPS Marks 100th Birthday with $1 Million for Micro-Lending
  In honor of its 100th birthday, UPS (NYSE:UPS) has created a Centennial Grants Fund and awarded $1 million to three global micro-lending organizations. The funds will be used to support programs for entrepreneurs on three continents, including loans to grow small businesses. (10/31/2007)  permalink
• L'Oréal Paris Honors 13 Women as Women of Worth Honorees for Their Outstanding Community Achievement
  L'Oreal Paris honored 13 incredible women for their outstanding volunteerism and community achievement at a special awards presentation last night in New York City. These 13 exceptional women have shown incomparable dedication for their respective causes, tackling a wide range of issues including: the environment, cancer care, pregnancy issues, homelessness and elder care. (10/30/2007)  permalink
• Dr. Phil & Robin McGraw Kick off the 60th Anniversary U.S. Marine Corps Toys for Tots Campaign in the Appalachian Mountains on Friday, November 2
  Dr. Phil, noted psychologist and host of the hit syndicated daytime talk show DR. PHIL and Robin McGraw, his wife and best-selling author, who have both returned for their second year as national spokespeople for The U.S. Marine Corps' Toys for Tots Foundation. The McGraws will kick off the 60th annual holiday campaign on Friday, November 2, when they board a special Norfolk Southern train loaded with toys and games from Hasbro, Inc. for deserving children. The train will depart from Bluefield, West Virginia, and travel to the coal-mining town of Tazewell, Virginia, approximately 40 miles away. TONKA surprises will be given out at the train depots in both towns and toys will be distributed during invitation- only events held for the children of the Wade Center in Bluefield and Clinch Valley Community Action in Tazewell. (10/24/2007)  permalink
• Hallmark Partners with RED
  KANSAS CITY, Mo. (Oct. 12, 2007) — Hallmark Cards, Inc. today announced its partnership with (RED)™ and the Global Fund, to help fight AIDS in Africa. The (RED) partnership will be Hallmark’s largest social-impact initiative in the history of the company. (10/17/2007)  permalink
• Build-A-Bear Workshop Bear Hugs Foundation Awards Grants to Pawsome Pet Programs Across the United States and Canada
  Twenty eight programs will receive funding. (CSRwire) ST. LOUIS - October 9, 2007 - Build-A-Bear Workshop Bear Hugs Foundation is awarding cash grants totaling over $99,700 to 28 domestic pet programs in the United States and Canada. Funding for the grants is provided by the Bearemy's Kennel Pals® program. Each time a Build-A-Bear Workshop® Guest purchases a full-sized Bearemy's Kennel Pals friend—a collection of plush dogs—one dollar is donated through the Build-A-Bear Workshop Bear Hugs Foundation to local animal shelters, stray pet rescue and rehabilitation organizations, and pet education programs. (10/9/2007)  permalink
• Macy's Back-to-School Promotion Raises Record $2.5 Million for Reading Is Fundamental
  WASHINGTON—October 4, 2007—Reading Is Fundamental, Inc. (RIF), the nation’s oldest and largest children's and family literacy organization, announced today that a six-week promotion held at all Macy's stores has raised a record $2.5 million, which will be used to fund new books for underserved children and an ongoing multicultural literacy campaign. (10/4/2007)  permalink
• YouTube Debuts Nonprofit Program
  YouTube announces at Clinton Global Initiative that organizations can apply for a designated nonprofit channel and collect dontations throught Google Checkout for Nonprofits. (9/27/2007)  permalink
• Build-A-Bear Workshop Bear Hugs Foundation Awards Grants to Support Literacy Programs Across the Country
  Build-A-Bear Workshop Bear Hugs Foundation is awarding $25,600 in cash grants to four literacy and education programs across the county. Funding for the grants is made possible by Read Teddy(R) -a special furry friend available in all Build-A-Bear Workshop(R) stores. With the sale of each Read Teddy, one dollar is donated to worthy causes and programs that support reading and literacy for children. (9/19/2007)  permalink
• Schneible and McGhee Promoted at Komen
  Susan G. Komen for the Cure has appointed Cindy Schneible as vice president of development and Katrina McGhee as vice president of marketing. Schneible will lead Komen’s efforts to develop new and diverse funding sources and strengthen philanthropic activities. She will guide all development initiatives, including major gifts, planned giving, direct mail, gift solicitation and gift management. McGhee will oversee Komen’s cause marketing programs and corporate sponsorships. She will also develop Komen for the Cure’s multicultural marketing efforts to engage new audiences and further strengthen existing relationships with Komen. (9/16/2007)  permalink
• SanDisk® uses purple product sales to fight Alzheimer's
  SanDisk will contribute $1 to the Alzheimer’s Association for each special flash memory product purchased, up to $1 million SanDisk® Corporation is joining the Alzheimer's Association in the fight against Alzheimer’s disease. The company is introducing special, Take Action Against Alzheimer's editions of two products: a 2GB Ultra II SD card and 2GB Cruzer Micro USB flash drive. (9/12/2007)  permalink
• Executives Say Corporate Responsibility Can Be Profitable
  National survey finds companies plan increased investment despite drop in business confidence (CSRwire) CHICAGO - September 10, 2007 - Company executives believe that corporate responsibility programs can positively impact their business and help achieve strategic goals, according to a survey of more than 500 business executives conducted by Grant Thornton LLP, the U.S. member firm of Grant Thornton International, one of the six global accounting organizations. (9/10/2007)  permalink
• L'Oreal Paris Celebrates Ten Years of Hope and Healing
  New "Color of Hope" Jewelry Collection Donates 100% of Net Profits to The Ovarian Cancer Research Fund (CSRwire) NEW YORK, NY - September 10, 2007 - L'Oreal Paris proudly commemorates the 10th anniversary of its partnership with The Ovarian Cancer Research Fund (OCRF) and its ongoing commitment to women's health and empowerment causes. Over the past decade, L'Oreal Paris has offered hope to the tens of thousands of women afflicted with ovarian cancer, helping raise over $13 million dollars to advance research, increase awareness and ultimately find a cure. (9/10/2007)  permalink
• Phillips Van Heusen Works to Save Ellis Island
  Phillips-Van Heusen Corporation has launched a multi-media driven charitable campaign – a first of its kind in the company's history – in support of the non-profit organization, Save Ellis Island, whose mission is the rehabilitation, restoration and beneficial reuse of the thirty currently unrestored and unused buildings of Ellis Island, located primarily on its south side. In 2006, PVH, through its Arrow brand, donated $500,000 to the cause, directly assisting in the re-opening of the historic Ferry Building on Ellis Island. (9/10/2007)  permalink
• St. Jude, Chili's Offer Guests a Chance to Get Creative for a Good Cause
  St. Jude Children's Research Hospital(R), in partnership with Chili's Grill & Bar(R), invites people to get creative for a worthy cause by participating in the Create-A-Pepper to Fight Childhood Cancer campaign from now until Sept. 30. The fourth annual in-restaurant campaign will be held in Chili's restaurants nationwide throughout September-which is National Childhood Cancer Awareness month. (8/23/2007)  permalink
• Donate $3 for RIF, Get a SavingsPass for $10 off a $50 Purchase at Macy's*, and Help Children Discover the Joy of Reading
  Reading Is Fundamental, Inc. (RIF) has teamed up with Macy's to create a national partnership, "Be One For The Books!" This program will help RIF expand its outreach to the many children who lack adequate access to books and who are at the greatest risk for reading difficulties. As families prepare to send their children back to school, Macy's will be giving customers the opportunity to make a $3 donation to RIF to help more children and their families discover the joy of reading. (8/17/2007)  permalink
• Integrity + Innovation = Sustainable Performance: Arthur D. Little
  Leadership in competitive and fast-moving sectors is now far more than just a strong brand and careful management - but is there a formula for successful performance? Arthur D. Little's latest study "The sustainability value formula" examines and articulates how the combination of integrity and innovation feeds business success, and previews empirical research into the strength of the relationship integrity + innovation = sustainable performance. (8/16/2007)  permalink
• Virgin Mobile USA Debuts the RE*generation Art Gallery in Online Auction to Benefit Homeless Youth
  WARREN, NJ - August 9, 2007 - Virgin Mobile USA, a leading provider of no-annual-contract wireless phone services targeted at the youth market, today announced it has commissioned a special gallery of works of art created by 21 internationally renowned artists on behalf of The RE*Generation, Virgin Mobile's pro-social initiative to raise awareness of the plight of at-risk and homeless youth. The works, which represent the artists' interpretations of what it's like to be alone and on the fringe, were first shown this past weekend at the Virgin Festival By Virgin Mobile in Baltimore, MD. (8/9/2007)  permalink
• Let Your Lips Do the Talking
  Buy The Body Shop® New Pink Hi-Shine Lip Treatment and Help Support our 2007 Stop Violence in the Home Campaign (CSRwire) Here's a fact. Up to 275 million children in the world are affected by domestic violence, while one in four women is a victim of domestic violence at some point in their lives. (8/8/2007)  permalink
• Safeway Raises Funds for Research and Treatment to Help People with Disabilities
  Annual Muscular Dystrophy Association Campaign Highlights the Needs of "Jerry's Kids" (CSRwire) PLEASANTON, CA. - July 31, 2007 - Safeway Inc. (NYSE: SWY) today elevated its commitment to charities that help people with disabilities by launching a month-long fundraising campaign in support of the Muscular Dystrophy Association (MDA). (7/31/2007)  permalink
• ORBIS Receives $5 Million from AIG for Blindness Prevention
  Largest ever corporate gift to expand ORBIS’s blindness prevention programs (CSRwire) NEW YORK, NEW YORK- July 31, 2007 - ORBIS International has received a $5,000,000 grant from American International Group, Inc. (AIG) to ensure the growth of its long-term blindness prevention programs in the developing world. The funding will be used to expand the organization’s work in Vietnam, China, India, Bangladesh, Ethiopia and Latin America. (7/31/2007)  permalink
• CARE Launches I Am Powerful Workout With Eric Harr to Raise Funds and Awareness for the Fight Against Global Poverty
  CBS Fitness Expert and Best-Selling Author Commits $1 Million to Inspire Americans to Get Fit While Fighting Poverty (CSRwire) SAN FRANCISCO- July 31, 2007 - CARE, the global poverty-fighting organization, has partnered with CBS fitness expert, professional triathlete and best-selling author Eric Harr to launch the I Am Powerful Workout with Eric Harr, a campaign to help Americans achieve their health and fitness goals while taking action to fight poverty by empowering marginalized women around the world. (7/31/2007)  permalink
• Louisville Slugger Offers Patriotic Baseball Bats to Support USA Cares
  Louisville Slugger(R), the historic baseball bat company announced today it will begin producing the first ever "All American Bat" in support of Operation Slugger II, the second such effort led by USA Cares to provide sporting goods equipment to U.S. troops in Afghanistan and Iraq. (7/17/2007)  permalink
• CVS All Kids Can" Announces $1.1 Million Pledge to Help Build Boundless(TM) Playgrounds Across America
  CVS All Kids Can, a program of the CVS Caremark Charitable Trust and CVS/pharmacy, announced today a pledge of $1.1 million to Boundless Playgrounds as part of an ongoing commitment to making life easier for children with disabilities. (7/6/2007)  permalink
• Hasbro, Inc. at the Request of U. S. Ambassador Donates 20,000 Dolls to World Vision for Distribution in Zambia
  (CSRwire) SEATTLE, WA - June 29, 2007 - Thousands of children living in poverty in the southern Africa nation of Zambia will receive the joy of baby dolls to call their own. Hasbro, Inc. (NYSE: HAS) has donated 20,000 black Baby Alive Sip N Slurp dolls to World Vision (6/29/2007)  permalink
• Women's heart health has new advocate
  Merck joins American Heart Association's Go Red For Women movement to promote women's heart health. DALLAS (June 27, 2007) – Merck & Co., Inc. has become a national sponsor of the American Heart Association’s Go Red For Women movement. Go Red For Women helps millions of women understand that while heart disease is their No. 1 killer, it is largely preventable and they can take steps to lower their risk. As part of the movement, women learn how to love their hearts — they receive lifesaving information about preventing heart disease and managing risk factors such as diabetes, high blood pressure, weight and cholesterol. (6/27/2007)  permalink
• Pearson Foundation Announces New Digital Arts Alliances
  Innovative Public-Private Partnerships to Provide 21st Century Skills to K-12 Students and Teachers Nationwide (CSRwire) ATLANTA, GA. - June 25, 2007 - The Pearson Foundation today announced a series of new partnerships, programs, and funding commitments with members of the Digital Arts Alliance, the consortium that promotes digital arts in K-12 education through fully funded and staffed programs delivered directly to schools and community centers nationwide. The Pearson Foundation is the founding partner in the Digital Arts Alliance, and part of Pearson, the international education and information company. (6/25/2007)  permalink
• UnitedHealth Group Forms Three-Year, $4.5 Million National Alliance with Make-a-Wish Foundation(R) to Grant the Wishes of Children with Life-Threatening Medical Conditions
  UnitedHealth Group (NYSE:UNH) has formed a national alliance with the Make-A-Wish Foundation of America to support the foundation and its mission of granting the wishes of children with life-threatening medical conditions. (6/21/2007)  permalink
• The Pepsi Bottling Group Helps Local Students Go to College
  What does a rising star look like? Just take a look at Ms. Geraldine Mande's stellar academic achievements and community involvement and you will begin to get a good idea. Born in the war torn Democratic Republic of the Congo and despite being physically attacked at a very young age, Ms. Mande managed to overcome all odds to become a recipient of the much coveted "Rising Stars" award from The Pepsi Bottling Group (PBG). (6/21/2007)  permalink
• Staples Foundation for Learning Supports Launch of New Teacher Award Through Renewed Partnership with Hispanic Heritage Foundation
  The Hispanic Heritage Foundation (HHF) today announced the renewal of a $100,000 grant from Staples Foundation for Learning (SFFL), a private foundation created by Staples, Inc. This year, SFFL's support will fund the launch of the Hispanic Heritage Teacher Award, an award that acknowledges influential teachers within Latino communities across the country making a positive impact on the lives of Latino youth. The award will honor teachers who play a vital role in the development of students and enable them to achieve great success in the face of challenge. (6/21/2007)  permalink
• Wendy's Customers Celebrate Father's Day with a Frosty; Raise More Than $1 Million for the Cause of Adoption
  A helping hand - that's what Wendy's(R) customers provided to children awaiting adoption when they reached out last weekend for a Frosty(TM). (6/20/2007)  permalink
• Green Mountain Energy Company and Ronald McDonald House Build Nation's First Solar Ronald McDonald House
  Green Mountain Energy Company, the nation's leading provider of cleaner energy and carbon offset solutions, and Ronald McDonald House Charities of Austin and Central Texas (RMHC-ACT) today began installing a 10.8 kilowatt (kW) solar array on the rooftop of the new Ronald McDonald House at the Mueller redevelopment in Austin. The new Ronald McDonald House, expected to open in November 2007, is the first solar-powered Ronald McDonald House in the country and will be located adjacent to the Dell Children's Medical Center of Central Texas, 1315 Barbara Jordan Blvd. (6/20/2007)  permalink
• Business Gifts Redefined: With Specialty Roast Coffee Companies Can Give and Give Back
  Specialty Roast Coffee Company has created a unique means for businesses to generate sustainable giving for their cause. With its corporate gift-giving program, Specialty Roast donates $2 per pound of their premium coffee to a charity the company chooses. Whether a company selects an education, environment or health non-profit, the company and charity are showcased on the bag of coffee. Says company founder Warren Sly, "With 80% of Americans drinking coffee, it is a natural choice for a business gift. The lucky recipients get to enjoy great tasting coffee and the custom label reminds them daily of the company’s social responsibility." (6/19/2007)  permalink
• Help Grant Wishes with Hyatt Gift Cards and the Make-A-Wish Foundation(R)
  Hyatt Hotels & Resorts is pleased to announce it will donate five percent of all Hyatt.com gift card purchases from June 1-July 31 to the Make-A-Wish Foundation. These contributions are part of Hyatt's ongoing partnership with the Make-A-Wish Foundation and will support its efforts to grant the wishes of children with life-threatening medical conditions. (6/18/2007)  permalink
• Fujifilm Joins Friends of the High Line, Launches High Line Portrait Project
  As the High Line park takes shape above the streets of New York City, construction fencing in the neighborhood will feature improvised outdoor art galleries covered with photographs of High Line supporters from the local community and beyond, Friends of the High Line (FHL) announced today. The group will also launch a Web site featuring the portraits, www.thehighline.org/portraits. (6/18/2007)  permalink
• KeyCorp Appoints Valerie Raines Senior Program Officer, Corporate Philanthropy
  KeyCorp today appointed Valerie Raines senior program officer. Reporting to Key Foundation Chair and Executive Vice President and Director of Corporate Diversity & Philanthropy Margot Copeland, Raines will develop strategic grants and enhance Key's philanthropic positioning and partnerships through its corporate giving program. (6/13/2007)  permalink
• UnitedHealthcare Helps The National Arbor Day Foundation Replant Pike-San Isabel National Forests
  UnitedHealthcare is supporting The National Arbor Day Foundation's effort to plant more trees and help replenish America's national forests and promoting greater use of electronic customer transactions to reduce paper waste. (6/12/2007)  permalink
• Liberty Signs Multi-Year National Strategic Partnership Agreement with the American Diabetes Association
  Company Hopes Sponsorship Will Further Inspire and Motivate Individuals to Fight Diabetes WAKEFIELD, Mass., Jun 07, 2007 (BUSINESS WIRE) -- PolyMedica Corporation (NASDAQ: PLMD) today announced that its wholly owned subsidiary, Liberty Healthcare Group, Inc. ("Liberty"), the nation's largest mail order diabetes supply company, has entered into a multi-year National Strategic Partnership agreement with the American Diabetes Association (ADA). As a National Strategic Partner, Liberty will support the ADA's "I Decide To Fight Diabetes(SM") campaign. (6/7/2007)  permalink
• Farmers Insurance Raises More Than $2.6 Million in One Day for the March of Dimes
  In the largest single-day fundraiser in March of Dimes, history, Farmers' Insurance Agents and employees nationwide raised more than $2.6 million in one day, June 7, 2007. (6/7/2007)  permalink
• Safeway Customers and Employees to Raise $6.5 Million in June to Help Find a Cure for Prostate Cancer
  With Father's Day just a few weeks away, Safeway Inc. (NYSE:SWY) is launching a month-long education and fundraising campaign to help increase awareness of prostate cancer, the importance of receiving regular screenings, and the need to fund research to help find a cure. According to the Prostate Cancer Foundation, 1 in 6 men in the United States are affected by prostate cancer. (6/4/2007)  permalink
• Safeway Commemorates Hunger Awareness Day With Local Food Drives
  Safeway Inc.(NYSE:SWY) will participate in National Hunger Awareness Day on June 5, 2007 as a way to focus attention on the issue and announce the launch of several seasonal food drives and hunger awareness programs. This summer Safeway will conduct food drives and fundraisers in several major cities as part of its ongoing commitment to hunger relief programs. (6/4/2007)  permalink
• Safeway Commemorates Hunger Awareness Day With Local Food Drives
  Safeway Inc.(NYSE:SWY) will participate in National Hunger Awareness Day on June 5, 2007 as a way to focus attention on the issue and announce the launch of several seasonal food drives and hunger awareness programs. This summer Safeway will conduct food drives and fundraisers in several major cities as part of its ongoing commitment to hunger relief programs. (6/4/2007)  permalink
• Disney, Build-A-Bear and Starlight Starbright Team Up
  With the help of his beary special friends at Build-A-Bear Workshop(R) and The Walt Disney Company, Winnie the Pooh is on a mission to bring special comfort and friendship to children in need of a friend during hospital stays. Thousands of make-your-own Winnie the Pooh plush bears will be sent to children's hospitals in three countries through the Starlight Starbright Children's Foundation(TM). (5/31/2007)  permalink
• Goldman Sachs Works with New Eyes for the Needy
  New Eyes for the Needy welcomed Goldman Sachs employees on May 4th and May 18th as part of the firm's Community TeamWorks program. Employees of the firm volunteered their time to paint offices, landscape garden space around the New Eyes building and sorted through thousands of donated eyeglasses for distribution to underserved people in developing nations around the world. Since founded in 1932, New Eyes has brought improved vision and hope for a better future to more than 6 million people. (5/31/2007)  permalink
• NIKE to Donate $6 Million in Footwear to Help Teens Get Active and into Sport During Summer Break
  NIKE Inc. today announced the launch of its NikeSummerShoes program, which will deliver more than 60,000 pairs of shoes, worth an estimated $6 million, to young people in 21 communities from coast-to-coast to help them get active over summer break through sport, dance and play. Created in partnership with the National Recreation and Park Association (NRPA), NikeSummerShoes is a key element in NRPA's "Step Up to Health" initiative, which is designed to leverage park and recreation assets to promote healthy lifestyles and build more livable communities. (5/21/2007)  permalink
• Safeway Raises Record Amount for Easter Seals
  Safeway (NYSE:SWY) today announced it raised $5.5 million for Easter Seals, one of the most established and respected charities dedicated to assisting people with disabilities and special needs. The company raised the funds during an April campaign when the company's customers were provided an opportunity to donate at store checkstands. The campaign also included awareness-raising messages at retail and on the company's web site, as well as in print and broadcast advertising. In addition, Safeway will this year raise $1.3 million for the charity through a range events including golf tournaments and gala dinners -- bringing the company's overall total raised to more than $6.8 million. (5/18/2007)  permalink
• Bark Busters, World's Largest Dog Training Company, Launches Free National Dog Safety Workshops
  To help reduce the risk of children and adults being bitten by dogs, as well as to further its mission to promote responsible dog ownership, Bark Busters, the world's largest dog training company, will offer free dog safety workshops for community organizations. The program will be launched nationwide May 20th in recognition of National Dog Bite Prevention Week (May 20th - 26th) sponsored by the Humane Society of the United States. (5/17/2007)  permalink
• Intel Announces Winners of World's Largest Science Fair
  The Intel Foundation awarded each of the three top winners of the Intel Engineering and Science Fair (Intel ISEF), presented by Agilent Technologies, $50,000 college scholarships. Dayan Li of Greenbelt, Md., Philip Streich of Platteville, Wis., and Dmitry Vaintrob of Eugene, Ore., were selected from more than 1,500 young scientists from 51 countries, regions and territories for the three Intel Foundation Young Scientist Awards at Intel ISEF, the world's largest science fair. (5/12/2007)  permalink
• Timberland Hosts More Than 170 Projects on Earth Day
  (4/25/2007)  permalink
• Mattel AnnouncesThree-Year Partnership with Make-A-Wish
  (4/25/2007)  permalink
• Novartis delivers 4.7 million treatments on Africa Malaria Day
  (4/25/2007)  permalink
• WaMu Challenges Customers to Plant 1,000,000 Trees
  (4/25/2007)  permalink
• Motorola Announces Innovation Generation Grants to Inspire Youth to Embrace Science & Math
  The Motorola Foundation introduced Innovation Generation grants, a $3.5 million initiative for 2007 to inspire U.S. youth, particularly girls and underserved minorities, to embrace science and math at an early age. (4/15/2007)  permalink
• SC Johnson Shares Environmental Commitment in New Commercial
  SC Johnson Chairman and CEO H. Fisk Johnson describes the company's innovative Greenlist Program in a new television commercial. Greenlist is a patented system that ensures products contain materials that are the best available for the environment and for consumers while maintaining performance, aesthetics and costs. (4/15/2007)  permalink
• Marriott Hosts YouTube Competition to Spotlight Partnership with Clean Up The World
  Marriott International is challenging "green" guests to post videos describing how they are contributing to a healthier planet for a chance to win an "eco-cation" at a Marriott property in Costa Rica. The green video contest kicks off the company's month-long support of Environmental Awareness Month and its partnership with "Clean Up the World," an Australian-based global organization with 35 million volunteers in 120 countries. (4/15/2007)  permalink
• Whole Foods Fuels Fair Trade with TransFair USA Partnership
  The world's leading natural/organic grocer partners with TransFair USA to launch program for sourcing half its imported products as Fair Trade certified. The newly announced "Whole Trade Guarantee" program seeks to increase to 50 percent the amount of its imported products being Fair Trade certified within a decade. (4/15/2007)  permalink
• CVS "All Kids Can" Honored for Support of Children with Disabilities
  CVS All Kids Can™, CVS/pharmacy's five-year, $25 million signature program that supports children with disabilities, earned two national awards in the PR News Corporate Social Responsibility (CSR) Award Competition. CVS/pharmacy representatives accepted the awards, one for the Community Affairs category, the other for Cause Branding, during the recent PR News award ceremony at the National Press Club in Washington, D.C. (4/15/2007)  permalink
• Safeway Launches Campaign Supporting Easter Seals
  PLEASANTON, Calif.--April 2, 2007--Safeway today announced the launch of a month long campaign during the month of April to raise funds for community-based programs to assist people with physical and developmental disabilities. The company will raise $5 million for Easter Seals - one of the most well respected organizations dedicated to helping people with autism, developmental disabilities, physical disabilities and other special needs. (4/15/2007)  permalink
• L'Oreal Paris Launches 2nd Annual Women of Worth Program
  NEW YORK, NY - April 2, 2007 - L'Oréal Paris announced that it will continue to celebrate the spirit of community achievement and volunteerism with its second Women of Worth program. The Women of Worth initiative is inspired by L'Oréal Paris' iconic brand philosophy, "Because I'm Worth It" and recognizes the achievements of real women who embody the spirit of the L'Oréal brand—women who possess self-confidence and are committed to distinguishing their own lives by making a difference in the lives of others. The call for nominations is from April 2nd to May 24th on the website www.womenofworth.com. (4/15/2007)  permalink
• Holland America Line Raises $400,000 for Susan G. Komen for the Cure
  Seattle, WA - March 30, 2007 - Holland America Line raised $400,000 for Susan G. Komen for the Cure, easily exceeding its $250,000 fundraising goal for the year-long program which ended today. (4/15/2007)  permalink
• Keep America Beautiful Receives $3 Million from Philip Morris USA
  STAMFORD, CT - March 29, 2007 - Encouraged by the success of the Keep America Beautiful (KAB) Cigarette Litter Prevention Program, and continuing a long history of support for KAB’s anti-litter efforts, Philip Morris USA (PM USA) has provided a significant grant to support the organization’s diverse programs in 2007 and beyond. (4/15/2007)  permalink
• Medtronic Seeks Long-Distance Runners Benefitting from Medical Technology
  MINNEAPOLIS--March 28, 2007--Medtronic, Inc. announced today the launch of its recruitment of runners from around the world who benefit from medical technology to participate in the second annual Medtronic Global Heroes program. Up to 25 runners will be selected to receive paid entry into the Medtronic Twin Cities Marathon or the Medtronic TC 10 Mile. They also will receive a travel package that covers airfare, lodging and meal expenses. The 26th Annual Medtronic Twin Cities Marathon weekend will take place Oct. 5 - 7, 2007. (4/15/2007)  permalink
• Verizon Fights Domestic Violence with Cell Phone and Cash Donations
  Since October of 2001 when Verizon Wireless launched its national recycling program, HopeLine has collected more than 3.5 million phones, nationwide. The program has properly disposed of more than 800,000 pieces of wireless equipment in an environmentally sound way, and refurbished the remaining for resale and reuse. Verizon Wireless customers across the country donated a total of 910,000 no-longer-used wireless phones to HopeLine in 2006. (4/15/2007)  permalink
• UPS Stores, Toys for Tots and Dale Jarrett Partner
  The UPS Store® is kicking off its third annual Toys for Tots campaign and celebrating NASCAR legend Dale Jarrett’s new racing team and car with the “Design Dale’s New Ride” coloring contest. (3/1/2007)  permalink
• Business Leadership Report Calls for CEOs to Step Up
  How CEOs manage short-term business demands while balancing the challenges of societal issues requiring long-term solutions is the focus of a new report, Step Up: A Call for Business Leadership in Society, from the Boston College Center for Corporate Citizenship. (3/1/2007)  permalink
• Marriott Helps Clean Up The World
  Marriott International, Inc. (NYSE:MAR) announced it has joined forces with Clean Up the World, a leading global environmental organization with 35 million volunteers in 120 countries. The company launched the new partnership in San Francisco at its January 2007 global conference during a Save the Bay clean-up effort involving more than 50 Marriott general managers. (3/1/2007)  permalink
• CEOs Discuss Corporate Giving
  More than thirty five CEOs from Fortune 500 companies convened today to discuss the Imperatives for Corporations Investing in Society. As part of the annual meeting on National Corporate Philanthropy Day, CEOs representing companies such as Citigroup, Deloitte, GlaxoSmithKline, Hasbro, The Interpublic Group of Companies, JP Morgan Chase & Co., McGraw-Hill, Prudential Financial and Wachovia shared best practices and outlined philanthropic priorities. (3/1/2007)  permalink
• HP and CARE Continue Relationship to Bring the "I Am Powerful" Campaign to UN
  CARE, the international humanitarian and development organization, announced today that partner HP will sponsor a new photo exhibit I Am Powerful: A Celebration of Women’s Potential. The collection of photos of women in the developing world is on display at the United Nations Headquarters in New York through March 31. (2/14/2007)  permalink
• (RED), Motorola & Sprint Announce Contribution Milestone
  Motorola (NYSE: MOT) and Sprint (NYSE: S) have announced a milestone in contributions from sales of the RED MOTORAZR V3m. To date, sales of the wireless phone designed to help eliminate AIDS in Africa can cover the annual cost of antiretroviral (ARV) treatment for AIDS for more than 12,000 people. (2/14/2007)  permalink
• Chase Enables Cardmembers to Contribute Reward Points to American Cancer Society
  Chase Bank USA, N.A., a division of JPMorgan Chase & Co. (NYSE:JPM), is now offering Chase Freedom customers the option of contributing to the American Cancer Society. Cardmembers will be able to redeem rewards points to make a contribution over the phone or online, the same way that they redeem points for other items. (2/14/2007)  permalink
• 2007 "100 Best Corporate Citizens" List Released
  The annual survey of the "100 Best Corporate Citizens" in the United States was released today by CRO magazine. (2/13/2007)  permalink
• Super Bowl Losers are Winners Overseas: National Football League and World Vision Provide Team Apparel to Children and Families in Need
  For the winning Super Bowl team, the season’s journey will end in victory in Miami. But the losing team will be seen as winners in Africa for a long time, thanks to a partnership between the NFL and World Vision. (2/2/2007)  permalink
• Jumpstart's Read for the Record Breaks World Record for Reading
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• An Arms Race of Goodness: Dan & Chip Heath in Fast Company
  The authors of "Made to Stick" ask why market your company with stick-on emotion when you can tap the real thing? ()  permalink
• 2008 McKinsey Corporate Philanthropy Study
  Consumers’ growing expectations of companies make corporate philanthropy more important than ever. But many respondents to this survey say their companies aren’t meeting social goals or stakeholder expectations very effectively. Companies that are doing well are taking a more strategic approach. ()  permalink
• University of Chicago Professors Argue for Tax Deductibility of Embedded Giving
  In this Forbes.com "On My Mind" column, professors M. Todd Henderson and Anup Malani argue that consumer purchases involving embedded donations should result in a tax deduction. ()  permalink
• Red Cross and J&J Settle Trademark Dispute
  The American Red Cross and Johnson & Johnson, the health care conglomerate, announced on June 17, 2008 that they had settled a longstanding dispute over use of the Red Cross trademark. ()  permalink
• American Express Announces Return of Members Project
  (CSRwire) NEW YORK,NY,. - June 17, 2008 - American Express announced today the return of Members Project, the online initiative that enables Cardmembers to submit, discuss and vote on projects to make a positive impact in the world that American Express will fund with $2.5 million. Building on the success of last year's Members Project, this year's program will have more opportunities for project funding from American Express and new ways to create, track and spread the word about the projects. ()  permalink