| Wednesday, June 2 |
| Pre-Conference Workshops |
| 10:30 to 4:30 | Cause Marketing 101 for Nonprofits Click here for details |
| 10:30 to 4:30 | Cause Marketing 101 for Business Click here for details |
| 9:00 to 4:00 | Hospital Corporate Development Summit Click here for details |
| 5:30 to 6:30 | Opening Reception Greet old friends and make new ones at the Westin Chicago River North.
Free for all conference and workshop registrants. |
| 6:30 to 8:30 | Cause Marketing Film Festival Dinner Join us in celebrating the winners of the first Cause Marketing Halo Awards for online and broadcast video. Vote for your favorite cause videos from a reel of classics produced by See3 Communications. Included in conference registration. |
| Thursday, June 3 |
Cause Marketing Forum Conference |
| 8:00 | Welcome |
| 8:15 | Cause Marketing Golden Halo Award for Nonprofits: Feeding America Since rebranding in 2008, Feeding America has dramatically expanded its corporate alliances to connect with the public and help food banks fight hunger. Learn how Feeding America works with business partners to leverage financial, in-kind, volunteer and marketing resources to sustain millions of people in need.
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| 8:45 | Cause Marketing Meets Social Media Cause marketers took a quantum leap forward in utilizing social media in 2009. Hear how Nike and the Lance Armstrong Foundation's Chalkbot campaign, Target's Bullseye Gives and Pepsi's groundbreaking Refresh initiative have combined core marketing principles and technology to engage consumers. Moderated by CauseMedia Group President Chris Noble.
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| 9:30 | Where's the Nonprofit? Once a rarity, it's growing more common for companies to create social initiatives that don't spotlight a prominent charity partner. Our corporate, agency and nonprofit panelists debate the attractions and dangers of "causeless" cause marketing.
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| 10:15 | Break |
| 10:30 | Morning Breakout One: Critical Skills |
| Cause Marketing Legal Issues If you've never been briefed on cause marketing's core legal and regulatory issues, don't miss this introduction to commercial co-venture, UBIT and state requirements.
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| Crisis Communications The adage "no good deed goes unpunished" seems doubly true in the world of cause marketing. Learn to anticipate and handle public relations crises.
- David Kalson, Executive Managing Director, RF Binder Partners
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| Building Organizational & Personal Cause Marketing Relationships The most successful alliances meet the needs of the company, the cause AND the individuals involved. Learn to form the kind of bonds that breed success.
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| 11:30 | Morning Breakout Two Choose between a small group "Powerful Discussion" or a cutting-edge keynote. (Pre-registration required for discussion groups.) |
| NEW: Powerful Discussions We've enlisted dozens of CM pros to lead intimate discussions that will enhance your knowledge and your network. Choose from sessions led by executives from Best Buy, JetBlue Airways, Mattel, Motorola, State Farm, Whirlpool, Feeding America and many others. See your Powerful Discussion options. |
| Keynote: Shifting Roles: Corporate Philanthropy and Cause Marketing Traditionally, American Express maintained a very strict separation between its philanthropic and cause marketing activities. Learn how the company is coordinating the two disciplines across different corporate programs -- while maintaining necessary boundaries -- to strategically support its business, nonprofit organizations and communities around the world.
- Nancy Smith, Vice President, Global Media, Content and Community, American Express
- Tim McClimon, President, American Express Foundation
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| 12:30 | Pre-Luncheon Reception |
| 1:00 | Cause Marketing Halo Awards Luncheon Sponsored by USA Today |  |
| Cause Marketing Golden Halo Award for Business: Macy's By focusing on operational excellence, leveraging partner resources and investing in powerful promotion, Macy's raises tens of millions annually for nonprofits while driving sales. Learn what it takes to create the cause marketing "magic of Macy's."
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| 2:30 | Afternoon Breakout |
| Choose from: | Powerful Discussions See your Powerful Discussion options. |
| Keynote: Cause Marketing's Dirty Little Secret: Transparency Consumers demand it. Cause marketers extol it. Yet many of even the best known programs fail to live up to full disclosure. Illustrated with real examples, you'll receive guidelines on building a transparent program. And an answer to the nagging question: If it isn't enforced, is cause marketing transparency really so critical?
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| 3:30 | Closing Session |
| The Intersection of Entertainment & Cause Integrating a top media franchise with a corporate social initiative can yield a cause marketing blockbuster - or a flop. The creators of The Pound for Pound Challenge from General Mills, The Biggest Loser and Feeding America share invaluable lessons learned.
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| 4:15 | Closing Remarks |
| 4:30 | End |
| 5:00 to 7:30 | CSR Meets CM: A Business-Only Exchange Click here for details |
Friday, June 4th |
| 8:30 to Noon | Nonprofit Corporate Development Leadership Summit Click here for details |
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